Izvo zvakanzwisiswa nemwedzi wekutanga webasa magadziri eiyo Domer 42 Project kubva kuDodo uye maitiro ekutarisa musika uye kukwikwidza.
MunaDecember 2020, Dodo akavhura iyo yekutanga cafe yekutengeswa kweShawarma "Donesi 42". Iyo kambani ine zvinangwa zvekuda: kuvaka chiteshi chemahosi kune iyo yose yeRussia, wobva wawana cafe mune dzimwe nyika.
Kusiyana neyechinyakare mapoinzi neShawarma, Donamata 42 anoedza kugadzirira chigadzirwa chimwe chete pazvinhu zvese, izvo zvisingatsivirire pane mumwe munhu mukicheni, uye imwe yemameteni huru inofunga kudzoka kwevashanyi.
Kana makambani akabudirira kumisikidza maitiro uye kubvisa yekutanga "jambs", saka donesi 42, inogona kuunza mamirioni mashanu emari pamunda weiyo DETER 42 Project yeVanhurume Costev. MuMonologue, akaudza nezvematambudziko ekutanga, chiitiko chakawana uye mune izvo nyaya yacho isingafanire kubvumidza zvikumbiro zvevatengi.
Mutungamiriri "Donesi 42"
Nei Shaurma
Zvese zviri nyore kwazvo - mukurumbira. Shawarma, Sharm, Donamata uye Zvimwe - Zvinonzwisisika Chigadzirwa. Zvinogona kunzi zvakasiyana, asi chimiro chechimwe chinhu nyama kana kwete nyama, yakabikwa muLavash, iri kutenderera nyika.Tinoda kutengesa chigadzirwa chedu kwete muRussia chete, tiri kuronga kuenda kuChina, iyo USA, Germany. Chaizvoizvo, pizza muDodo inosarudzwa nechikonzero chimwe chete: Pizza chigadzirwa chinoziva pasi rese.
Ndakaudzwa kuti: "Asi kune zvakare chimiro chekutanga, pane chimwe chinhu." Kune, asi chii pfungwa? Zvimwe kunze kweRussia, hazvifanirwe kuzosara kweRussia?
Kugadzira chimiro chehuku muBanglesh kana mu Africa, iwe unoda nguva yakawanda nemari. Tinofanira kutsanangurira vanhu kuti chii. Kana inotevera kana imwe fomati inova yakakurumbira pasi rese, tichazvitora.
Izvo zvinozivikanwa nezve musika weShawarma uye nei kuchiri pasina federal network pairi
Ndakasangana neyekuongororwa kuti zviuru zvina makumi mana emakona muRussia. NeASEPENDIX "uko SAVERM" - zviuru gumi nezvishanu mapoinzi. Ridzira musika wakaomesesa zvikonzero zviviri:
- Hapana data - kunyangwe mune cartographic masevhisi. Nekuti "2Gis", "Google Mepu" uye "Yandex.cart" mapoinzi ane Shawarma anoonekera, haaoni. Izvi, nenzira, ndechimwe chezvikonzero nei basa racho rekuti "ipo Sharim" akasikwa.
- Iri ibhizimusi rakasiyana. Tende ne shawarma rimwe bhizinesi rimwe. Zvatinoita pa 70 m² rimwe bhizinesi. Ehe, chigadzirwa chakafanana - shawarma, asi hazvigoneke kuenzaniswa, semuenzaniso, burger magamba uye mcdonald's. Uye avo nevaya vanoita burger, asi chimiro uye chinangwa vateereri vakasiyana.
Pane zvinhu zviviri zviri pachena: Kutanga, musika wakakura, wechipiri, kudiwa kwechigadzirwa kwakakura. Sei uchiongorora kana Shawarma iri pamakona ese, munhu wese anoda uye achizvida? Basa redu ndere kutora musika uyu.
Tine boka remapundu maropundu mairi hapana vatambi vakuru. Kune imwe karini yakakurumbira yevhudzi kana mini-dzimba dzekusimba? Asi chokwadi ndechekuti kuvhura imwe pfungwa ndechimwe chinhu, asi kuita network - bhizinesi rakakomberedza. Uye network yekudya nekukurumidza zvakatonyanya kuoma. Kune mimwe mitemo, zvimwe zvinetso.
Zviresitoreti avo vanobva kune imwe kusvika kumashanu masangano, havatomboziva nezve matambudziko akadaro. Kunyangwe marestaurant uye nekukurumidza chikafu tengesa chikafu, asi ibhizimusi rakasiyana rakasiyana.
Chinetso chikuru ndechekutonga kwemhando kana uchisvika. Unodzora sei mhando yemakona gumi? Vazhinji vatove pamapoinzi maviri anozoitika: Izvo zvinoshandiswa zvinogurwa nenzira dzakasiyana, gadzirirai munzira dzakasiyana.
Nei "Katatu" kanenge zvese zvinongedzo zvinouya kugadzirira kubva mufekitori-kicheni? Nekuti kana iwe ukaunza ruzha rwekucheka kwema saladi kana frying mune pani - zvinhu zveresitorendi bhizinesi - une mubiki pane zvese pfungwa munzira dzakasiyana. Mukudya kwekudya kwekudya, muenzaniso wakadaro haushande, iwe unofanirwa kuitawo sosi yakafanana nemazana emapoinzi uye fry akafanana cutlets.
Naizvozvo, isu takasiiwa nyama yekubika pane chipfeve (kudya) - iwe unogona kuwana chidimbu chakasviba, uye unogona kupfeka. Kwatiri, hazvigoneke, nekuti nyama inouya kubva kumutengesi yakatocherwa, akachekwa kuita zvidimbu uye yakazara muKilogram vacuum mapakeji.
Mubiki anowana nyama kubva kufiriji, anopararira pamuromo wekubheka uye anotumira kuchira (parokonvelematat), apo pakudziya kwemadhigirii makumi maviri nematanhatu ayo akabikwa uye anoitika mumwe chete.
Isu takavhara dambudziko re nyama yekubika mukurasikirwa kwehunyanzvi hwekubika, uye pane zvimwe zvakawanda maitiro. Isu tiri kushanda pavari kuti vaite mhando yechigadzirwa pane iyo ennna nhamba yemapepa.
Kuomarara kwemwedzi wekutanga
Isu tanga tichiita zviitiko zviviri zvakasiyana mukufanana. Chekutanga ndechekusikwa kwepfungwa uye kugadzirira kwayo kwekuvhenekera, yechipiri ndiko kuvhurwa kwenzvimbo nyowani. Zvakaoma kuita izvi maitiro panguva imwe chete, hongu, inhibit bugs.
VashandiVanhu pavakapinda mumazuva ekutanga, vashandi, zvakasikwa, zvakawanda zvinobata, kunyangwe isu tese takashanda tisati tasvika. 30% yevashandi vakatevera mushure memazuva matatu ekutanga ebasa. Mumwe munhu akasara kuti arege kugadzirira kukurumidza kukurumidza kumhanya. Asi neizvozvo paine chero munhu akavhura chisangwa chekutora.
Takawana nhamba yakawandisa yevashandi. Isu tava nenhamba yavo yakawandisa, tinodzora zvishoma nezvishoma huwandu hwevashandi pakuchinja. Mari yakawandisa inoda kunzwisiswa maitiro ekuronga vanhu pamashopu ekupa iyo yakanaka sevhisi, kukurumidza kumhanya.
Kufarira kwakanyanya yaive mazuva matatu ekutanga. Ipapo vhesi yemuhara, munhu wese aida kuuya kuzoedza, asvika. Pakanga pasisina yakadai kuti 15 mirairo inosvika panguva, ikozvino ivo vanogoverwa kwenguva yakareba nekufamba kwenguva, kune basa rakajeka rakajeka.
Kumirira vatengiZvainakidza kutarisa zvakataurwa nevashanyi vekutanga. Kune vamwe vavo, ini handinzwisise maitiro ekuita. Semuenzaniso, pakanga paine zvinotevera zvataurwa noMweya: "Iri harisi berlin doni, ndakanga ndiri muBerlin, ipapo wakasiyana." Ini ndaive zvakare muBerlin, akasiyana chaizvo, asi muBerlin, Donesi anodaro maEuro mashanu.
Chikwata chedu chinogona kuita dhiziniki rakadaro, asi harichakwanisi kubhadharira 180 rubles. Izvo zvichadhura mazana mazana mana rubles, asi vanhu vakagadzirira kutenga shawarma kwe400 rubles, zvakaderera. Iri rimwe bhizinesi, chimwe chinhu chigadzirwa, imwe nzira.
KusarudzikaZvinotendwa kuti vatengi vanoda kugadzirisa. Ichi hachisi chokwadi. Vanhu vashoma kwazvo vanoda kushandura chimwe chinhu mundiro, vanoda kuuya kuMcDonald's uye vanotenga cheeseburger kana Bigmak, chii chiripo kugadzirisa? Dzimwe nguva vanokumbira kubvisa hanyanisi kana kuwedzera chimwe chinhu, asi kune vashoma vanhu vakadaro.
Paunenge uri mundege yechigunwe, vanobvunza kuti vabvise nyanzvi yematomatisi uye wedzera chiFrench mbatatisi, ndeimwe. Paunoshanda kuburikidza nekushandisa uye iwe une maodha Roll imwe mushure meimwe, chimwe chinhu chiri nyore kwazvo kuvhiringidza chimwe chinhu. Tichine shoals.
Pane imwe nguva, isu takatoramba kubvisa uta. Vashanyi havana kunzwisisa: Chinetso chekubvisa uta here? Uye mune chokwadi kuti nekukurumidza paunenge uchingori kuzviita, iwe zvechokwadi uchaitika nyonganiso mumirairo. Mumwe murume aida dhinoni ine uta huchasvika pasina uta uye pane kupokana.
Mushure meizvozvo, mueni anogunun'una mumasokisi ese emagariro, achakupa "chikamu chimwe" uye anyore kuti hazvizouyizve kwatiri. Naizvozvo, zviri nyore dzimwe nguva kuramba kubvisa hanyanisi pane kutaura kuti tichabvisa hanyanisi, kuvhiringidza zvese uye kukonzera kutsamwa.
Iye zvino tine mukana wekubvisa chimwe chinhu muchishandiswa kana kuwedzera chimwe chinhu: semuenzaniso, halapeno, sosi, mbatatisi. Nenguva isipi "unganidza yako donan" basa ichaonekwa: unogona kubvisa chero chinhu uye nekuwedzera.
Asi ini handifunge kuti kuchave nevanhu vazhinji. Kana iwe ukapa muenzi mukana wekusanganisa chero chinhu chine chero chinhu, anogona, asina nzwisiso, kupindira nechimwe chinhu chisina kurwadza. Asi hazvizosonganisi kusanganiswa uku nenyaya yekuti iye amene akatadza izvo zvinoshandiswa. Mutengi anogara achifungidzira kuti mune yako institution iri kugadzirira pasina.
Mhedzisiro yekutanga uye kutarisira kwekusimudzira
Iye zvino mari yedu yakati yasvika zviuru zana zvicherwa pazuva, uye ino ingori kamuri, isu hatina kuendesa izvozvi. Avhareji yekutarisa pane cheki kubva pamakumi maviri nemashanu kusvika mazana matatu kusvika mazana matatu emakumi matatu, muchishandiso - kubva pamazana mana kusvika mazana mana kusvika mazana mashanu kusvika mazana mashanu kusvika mazana mashanu kusvika mazana mashanu. Mukufunga kwangu, zvine musoro kusvika 120-130 zviuru pazuva pasina kutumirwa.
Mushure mekutanga kuendesa, huwandu hwemamirimita mashanu emamirioni pamwedzi zvinokwanisika. Kwemamiriyoni matatu emamiriyoni pamwedzi pane shawarme - yatove inonakidza huwandu. Mumatunhu mativi atinogona kukwanisa nzvimbo dze 150-200 m², iwe unogona kupfuura kupfuura mazana matanhatu emamiriyoni nzungu pamwedzi. Mhedzisiro inoenderana nekuzivikanwa kweiyo mudunhu, kushambadzira chiitiko, manejimendi uye mhando yechigadzirwa. Ini ndinofunga kuti zvakafanira kuisa imwe nehafu kana makore maviri.
Ini ndinovimba nekuvhurwa kweimwe pfungwa, ndinotarisira kuisa mari inosvika mamirioni zviuru gumi, huwandu hunoenderana nenzvimbo, kubva pamubhadharo wekurenda uye kugadzira kwechiyero chechirwere chamangwana. Semuenzaniso, muRelilsk chiitiko chinogona kuita mazana matanhatu emamirimita rubles, uye iyi idiki.
Mubhizinesi redu, chinhu chikuru ndechekubhadhara. Iyo yakanaka catering inoonekwa seinongedzo neyekubhadhara kusvika pamakore matatu uye purofiti yegumi muzana. Pakutanga, pakanga paine chiratidzo chakanaka che15%, kunyange pakutanga kupfuura 20%, asi ikozvino tiri mumamiriro ezvinhu akaomarara.
Muenzaniso wedu wakareruka: Tinotora kamuri diki, 65-70 m², tinomuka kuti ugari-hwakakwira traffic neakakwira rendi uye dzidza kushandura. Zvakanyanya nyore pane kusimuka pane isina kusimba pfungwa, tora mari yakakura mukushambadzira kwenzvimbo, kufonera vatengi rudzi rwakaparadzana rwehunyanzvi. Nei uchigadzira kusimudzira kwekugadzira kana iwe uchigona kumira pane traffic uye udzidze maitiro ekuishandura kune vatengi?
Nei kune iyo Federal Network yaunoda kupindura "yeiyo bazaar"
Kana tiri kutaura nezvezvako pfungwa, iwe unoda mari yakawanda. Izvo zvinodikanwa kukwezva vanoisa mari, nekuti purofiti haina kukwana kuti isarase. Uye vanoisa mari vachiri kuda kugonesa mari yacho, nharo dzesimbi dzinodiwa kuti dzikurudzire kuti utange mari mune urchopitis.Kana tikataura nezve kuvandudzwa kuburikidza nefranchise, iri rimwe bhizinesi, uye zvakanyanya kuoma.
Vanhu vazhinji vanofunga kuti: "Mazuva ano kufuka, uye chido chichaenda." Nekuti iwo imari yemhepo. Asi mari yemari pakunyepedzera hazvitore kubva pakutanga uye kwete kubva pane yechipiri, vanogona kuvhurika kupfuura zana uye chete vobva vatanga kuita purofiti.
Franchise anofanira kukwanisa kutengesa, uye mushure mekutengesa vatengesi vanobatana, vabatsire kuwana. Iye zvino izwi rekuti "rinonzwika" rakazvimirira zvishoma nekuda kwehuwandu hukuru hwekushaya simba kana kusagadzikana franchises, kusanganisira mubhuku racho.
Vamwe vanongowana mipiro yekupisa, kutengesa franchise inodhura kwazvo, uye vobva vatora humambo. Kwechinguva, zano rakadai richashanda, asi kune iyo bazaari inofanirwa kupindura - apo iyo Franchiseise ichanzwisisa kuti havawani rutsigiro rwekambani yekutarisira kana kuti havanzwisisi kuti chii chiri kunyepa. Uye vese, pane mashanu kusvika matanhatu mapoinzi, kukura kuchamira.
Isu tinonzwisisa zvakajeka kuti isu tinopa vateveri vedu: Dodo ndeye system, system yakagadzirirwa-yakagadzirirwa mumaguta ese eRussia, kurerutsa nharembozha uye transpency. Tine DODO Brands webhusaiti, kwaunogona kuona mari yemari yepurojekiti imwe neimwe, ini ndinonyora nezve "Donamata 42" Vhura muchiteshi chako.
Iwe unogona kana kumbondicheka pane iro izwi kana ndikazotanga kunyora chimwe, chimwe chinhu. Inoita kuti ive mumatanho uye ane mutoro pamberi pako, boka risati ratanga, pamberi pevakafambidzana nevanofambidzana nevashanyi.
Nei kushandura kuraira kuchishandiso uye pano kudzoka
Tinoda kudzidza kupa chirevo nekukurumidza sezvinobvira kuitira kuti vaenzi vadzokere kune yedu shawarma. Kudzoka ndechimwe chekiyi inctiors mune chero bhizinesi. Iye munhu haazosvika kechipiri kana iwe ukapa Shawarma kwemaminetsi gumi nemashanu. Kunyangwe aine queue diki kusvika kuvanhu vashanu, vanogona kugadzirira shawarma kwenguva yakareba.
Basa redu ndere kuita vaenzi kuraira kuburikidza neapp, iyo inokurumidza uye inobatsira. Uye nekuti isu zviri nyore kutevedzera kudzoka, iyo avhareji cheki, mari, ltv kuburikidza nekushandisa. Vanhu vakarairwa pakubuda havaoneki, saka mune zvese zvakachema.
Kana iyo cashier ichitaura vaenzi pamusoro pechishandiso, vazhinji vanopindura kuti: "Tinoziva, asi pakubuda nekukurumidza." Vanhu vane maitiro mumusoro kuti application ndechimwe chinhu chinorema uye iwe unofanirwa kupinda muboka re data kuti unakirwe. Kunyangwe mukushandisa kwedu zvakaringana kupinda pafoni uye inogona kurairwa.
Ipo maAxcess account ye30% kusvika ku35% yemari yemari, ichi chiratidzo chinogona kukurumidza kusvika ku50%. Isu tichakurudzira tichishandisa application: Gadzira mitengo yakaderera pane ku Chepkout, isu tinopa discounts kana kofi yemahara kune yekutanga kuraira. Tichava nemabhonasi mapoinzi, "Donenecoin".
Kuseri kwemanyorero ramangwana. Vanhu vacharamba vachienda kuDhijitari. Iyo Chinese modhi ndiyo ramangwana redu. China yatouya ichokwadi kuti ingangoita 100% yemirairo inopfuura nepakati pechat, uye isu tichauya. Zvimwe mushure memakore mashanu, pamwe mushure megumi, pamwe mushure memakore gumi nemashanu, asi ini ndichauya chaizvo. Kana iwe ukaita runhare runhare, seChina, munhu haazove nesarudzo, iye anotanga kuishandisa.
Pane chimwe chikonzero chekuvandudza chishandiso. Pakanga paine vanhu vazhinji "chizvarwa tiktok", izvo zvisingawanzo kuda kutaurirana nevamwe vanhu. Iye zvino kune akawanda ekunyepedzera anoda kuwana runhare, gadzira odha uye utore chinyararire. Kwavari, iyo chete yakagadzikana mhinduro ndeyekushandisa nharembozha.
Nei McDonald's inoisa mahombe makuru emirairo? Kwete chete kuderedza mitsara - uye nekuti vazhinji kwazvo havadi kutaurirana zvachose. Kunyangwe shure kwangu, ini ndinoona dzimwe nguva kuti ini handidi kubvunza menyu uye nditi ndinoda kuraira. Zviri nyore kuti ini nditore foni, tinya mbichana uye tora oda yako chinyararire.
# doner42 # DODO
Tsime