Sezvo iyo X5 retail boka rakatarisira vatengi uye vakafadzwa vanokwikwidza

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Sezvo iyo X5 retail boka rakatarisira vatengi uye vakafadzwa vanokwikwidza 7239_1
Makambani ekudyara akasara kuti ave akaoma kuti anzwisise shanduko yakapinza mumarinji x5

NeChishanu, mibairo yegore yemari yakaburitsa mutengesi mukuru wezvinhu zvezuva nezuva zvinodikanwa - X5 Retail Boka, muridzi wePyaterochka uye "Crossroads". Musika uyu wakamirira kana usiri kushamisika, kanokwana mashoma emhinduro dzakasimba kwazvo - uye pane zvikonzero.

X5 Retail Boka rekutanga remaketani makuru ekutengesa kwakatanga shanduko yebhizinesi rakakura - kutengeswa "kuimba" "Pyaterochka": Kwakadzoka muna 2017. Mune imwe pfungwa yacho haina kuitwa pamutengo, asi pane Govera kumutengi. Zvitoro zvakashambidzwa, mhando yemiriwo uye michero yakawedzera, zvigadzirwa zvine nguva pfupi uye pfupi pfupi yekuchengetedza yakaonekwa - Dairy nenyama. Muzvitoro zvakatotanga kubheka chingwa panzvimbo.

Iye zvino kuvandudza zvakare inetiweki yezvitoro "macomputer".

X5 ndiyo yekutanga isina kungoziva kukosha kwekushandurwa kwedhijitari, asi kwakatangawo. Pakasvika gore renyaya uye ubiquitous kuzvidzora, kambani yacho: "Crossroads" yakadzidza kuraira Internet kwemaawa 1-2, uye Pyaterochka yakatanga kuburitswa muMoscow, uye nematunhu.

Yakasimba nheyo inobvumidzwa x5 nekukurumidza sezvinobvira kugadzirisa mamiriro ezvinhu matsva ekugara, uye kwete kutsvaga mhinduro pane kuenda - sei murume anokwikwidza. Muridzi we "Pyatoche" akachengetedza hutungamiri uye pakati pechigadzirwa online vatengesi vane mari yemari anenge mabhiriyoni makumi maviri nemasere. - Uku kuwedzera kwe4,5 times. Iyo yepedyo mukwikwidzi - Sbermarket - yakavezwa inopfuura mabhiriyoni matatu rublos. (5.5%), uye nhamba yechitatu, "wkonos", - ne5,5 mabhiriyoni anobuda. (25%).

Sezvo iyo X5 retail boka rakatarisira vatengi uye vakafadzwa vanokwikwidza 7239_2
Asina kubudirira kupera kwegore

Mari yakakwana yeiyo X5 gore rakapera kusvika pamatanho maviri ematani. (Pano uye zvese zviri muIFRS 17) - Hazvina kukwana zvakati wandei emabhiriyoni, ndiko kuti, mazuva mana ekutenga. Panyaya yekukura kwemari yemari kubva 14.3%, kambani yakasiyawo kure kumashure kwevakakwikwidza. Nomuzvarirwo, musika unotarisira zvakaenzana zvakaringana mwemari emari mhinduro - EBITDA, NET purofiti uye purofiti yezviratidzo izvi - kana iri gore rose, seyakanyanya kukosha yeRetail IV Quarter.

Nekudaro, mhedzisiro yaGumiguru - Zvita 2020 yakaodzwa mwoyo nevanoongorora uye yakapa chikonzero chekutaurisa vanokwikwidza. Net purofiti X5 muchikamu chechina che2020 yakawedzera 3.2 timent katatu, ebitda - na ebitda - ne1.323 Billaon - 6.2% inopesana ne6,2% gore rakapfuura. Gross margin yakaderera zvachose, kunyangwe yakaderera pasi kwenguva yapfuura.

"Zvakaomera isu kuti tinzwisise shanduko yakadaro kupokana nemamiriro ezvinhu akasimba kwemwedzi miviri ye2020. Migumisiro iyo yakakwirisa - iyo" manhamba "uye" ribbons "- mune kota yekupedzisira uye Hafu yekutanga yegore, "anoongorora" makuru eRenaissance "akashamisika.

Inotsigirwa mutengi

Yakaderedzwa gross margin x5 yakatsanangurwa nekudzikiswa kwemari yekutengesa nekuda kwekuvharidzira muna Gumiguru muPyatroch zvimwe zvegore) weti network.

Kukura kukuru kwekutengeserana, kwekutonga kwakabatana nekuwedzera kwemutengo wemari, kushandisa pamabasa ezvitatu-bato uye zvimwe zvitoro zvinoshandiswa. Retail Chairs vashandi vakabhadhara mubairo wemubhadharo wegore rose uye zvakadyarwa mukuratidza kuburitsa kwekuwedzera. Kubhadhara kune yechitatu mapato kunosanganiswa nebasa rekushambadzira muPyaterochki. Mari yezvitoro, kutaura idi, yakaenda pane mamwe matanho ane denda, kusanganisira kuwanikwa kwemasks uye magurovhosi ekurasa kwevashandi, pamwe nemaawa ekuwedzera ezvitoro zvezuva nezuva.

Pamwe kubhadhara

Vanoongorora vakasunungurwa ongororo dzakanyanya kutsoropodza, vachidana "pyateroche" kusimudzira "muna Gumiguru-november" Mbiri yemitengo isina musoro ". Cowhead uye zvakadaro yaive parutivi rwemambure - vanhu, vakavharirwa pamba, hapana chakasara kuti chibude uye kudya, kudya uye kubika. Pasinei nekudonha kwemari yemari, kushandisa chikafu chete kukura. Uye zvakare, iyo x5 pachayo yakambotaura chinangwa chayo yekuderedza chikamu che promo muzvitoro zvavo. Pane teleconference nevanoongorora, ivo vanopedzisira vabvunza hutungamiri hwekambani mune dzakasiyana siyana mubvunzo mumwe mubvunzo: Nei musimudziri aidikanwa pakupera kwegore?

Hutungamiri hweX5 hwakapindura husingaenzaniswi uye pasina misiyano: Kwemwedzi 9 kambani yakaratidza mhinduro dzakasimba, saka ndakafunga kutsigira vatengi vangu kuburikidza nekushambadzira uye kushambadzira zviito - pamwe nevashandi - kubhadhara kwezvibodzwa zvakabudirira. Saka, kambani yakaiswa mukukura kwemusika mugove - pakupera kwegore yakawedzera ne1,5 p., Pasina majekiseni aya, zvingave zvinenge 1%.

Mutungamiriri wemari weX5 Svetlana Demyashkevching kuti mitengo yakadaro yemari pakupera kweiyo kambani: "Kana tikaona kuti mumhedzisiro yekambani yakapfuura ine mhinduro dzakasimba uye tine mukana wakasimba. "Tinoita mari dzakadai."

Sezvo iyo X5 retail boka rakatarisira vatengi uye vakafadzwa vanokwikwidza 7239_3
Mukadzi Mutsva Anodikanwa

Kunyangwe muongorori akakwanisa kugonesa uye pamwe chete naye musika mukurongeka kwezviito, maNds-April, iyo kambani inoguma yakamhan'ara yakakurumidza kuvimbisa kuti mhedzisiro yeiyo mushandirapamwe wekupedzisira yegore rinoenderera mberi nekumanikidza kusvika zvino, uye huwandu hwekusimudzira mu "Pyaterochki" akadzoka kune zvakapfuura zviratidzo muna Zvita.

Ndinotenda kuti inonzwisisa kambani. Mumakwikwi makuru, iyo Krasnodar "Magnet", iyo inotanga kubva kumanija yakanakisa yeRussia yakatorwa muna 2019 haina zvakare yakadaro. Pamberi padzo pamberi pevakabatanidzwa kuti vadzokere hutungamiri - uye chero kusarongeka kwemukwikwidzi kunongove kuri mumaoko. Uye zvakare, iyo pepa "magnit" inotengeswa neyekufungidzirwa kwakakura kuenzaniswa nemapepa X5, zvinoreva kuti vanogadzira mari vane sarudzo yekuda ku "mukadzi anodikanwa." "Mhedzisiro ye" magnet "maererano neyekutengeswa nezviripo zveIV Koreji yeIV yakanyanya kufadza kana isu tichaona iyo yekubvisa mari yekudyara kupfupikiswa mumushumo.

Panguva ino, neChishanu, 5.66% yezuva rakapfuura rakarasika neChishanu kusvika pakuvharwa kwekutengesa muLondon Pepa "Magnit" musi waFebruary 4, pazuva rekuburitswa kwekutaura kusingataurwe, kuwanda ne1.2%, pazuva rekuburitswa kwekutaura, Kurume 15, - na2,3%.

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