"Pyaterochka" uye "Crossroads" yakawedzera chikamu che stm muna 2020

Anonim

Kuwedzera kweiyo turnver ye stm yakapihwa kune iyo inoshanda yekuwedzera kweiyo yakazvimirira label Assortment mune yekutengesa network X5.

Kunobva: X5 Retail Boka

X5 Retail Boka rakapfupikisa kusimudzira kwezviratidzo zvayo muPyaterochka retail maketani uye "mharadzano" muna 2020. Saka, mugove wevanhu vepachivanze, mubatanidzwa wezvakavanzika gumi nemaviri, uye mukati "Pyaterochka" - 17, zvina%. Pakati pegore, uyu nhamba akasimuka ne4,6 muzana mapoinzi. uye 3.5 pp zvichiteerana.

Danda renyama yeSTM yekutengesa yeNetwork X5 yakanyorwa munaNovember, kana zvirongwa zvekuvandudzwa kwegore rakazvimiririra mugore revanhu, iwo mabhurawuti aive ne19,2% yeiyo turnver, iri dzinenge 4 muzana mapepa emapoinzi. Kupfuura muna 2019, chikamu che stm mu "Crossroads" panguva ino yakasvika kusvika ku13.9%, iyo iri 4.6 muzana mapoinzi. Pamusoro pechiratidzo chimwe chegore rapfuura.

Kuwedzera kuturika kwemhando yemhando yako kwakapihwa, kusanganisira iyo yekuwedzera yekuwedzera kweiyo yakazvimirira label Assortment mukutengesa network network x5. "Pyaterochka" akagadziridzwa uye akaunzwa mune ayo matrix anopfuura 260 mazita matsva emitezo mumapoka ese akamiririrwa pasherufu. Matimu StM "Pyaterochka" uye "Crossroads" vari kugara vachishanda kuti vavandudze mhando yemhando yavo. Saka muna 2020, matsva ezvinyorwa mumutengo wepamusoro wemutengo weGlobal Village kusarudzwa, Montarell uye Cuisine Royale yakatangwa.

"Crossroads" akawedzera 350 chinzvimbo uye akatangisa maviri matsva ezvinyorwa (musika kuunganidzwa uye nhambo yenhau eco). Iyo kiyi inorwara mhando yeiyo green tro network yasvika kumatunhu matsva uye yakawedzera pamatunhu 218 muzvikamu zvitsva, senge maswiti anobatsira, ane hutano machipisi, superfudi nevamwe. Chinhu chekuwedzera chekukura chakave chakagadziridzwa kamwechete nhamba dzayo, "musika", "Ocean Ocean", "Bonte" mutsara weGreen ".

Chinhu chinonyanya kudiwa cheBrands Wake "Pyaterochka" akakurira shiri (+ 492%), shuga, coffee), coffee, chokoreti (+ 95%), yakagadzirira kubheka (79% ), chikafu chevacheche (+ 66% LFL PTO), miriwo yemafuta, chando (44%), mukaka uye zvigadzirwa zvemukaka-curd zvigadzirwa, zvinosanganisira zvigadzirwa zvevana (+ 41%), etc.

Mu "mapoka emakristu" evatungamiriri mukukura kweiyo stm simbi nyama uye zvigadzirwa zvechirume (955%), nyama yehurumende (85%), cocoa, cocoa, chokoreti ( 74%) uye kuchengetedza (30%), mazai (25,74%).

Nhasi, zvinopfuura zana nemakumi mashanu emadhora madhiri anounzwa mune yekutengesa network X5. Pyaterochka uye "Crossroads" icharamba ichigadzira iyo Assortment yeLeberil Olders Online Positions mune inopfuura 800 nzvimbo seyakawana mitsva yezvibereko uye ichimhanya mitsva mitsva.

Pakutanga kwakaziviswa kuti X5 Retail Boka rakavhura hub kune zvigadzirwa kunze kwenyika zvigadzirwa muNovorossiyyk.

Private Brand: Se "Magnet" inovandudza stm.

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