Nhasi, panzvimbo yeTV chiteshi "Super" yakatangwa "Mugovera!" - Varaidzo Channel kune vasikana vanopenya uye vanoshanda nevarume vavo. Pazuva rekutanga "Mugovera!" zvakabatsirwa.
The идедит yakagadziriswa neboka reTV Channel "Chishanu" pamwe chete neiyo Agency Agency Bbdo Broblation uye Pinery Production Studio.
Pfungwa yekuzorora, lease, nhandaro uye mafaro anoiswa muside, nheyo dzekutanga dzeMugovera, iyo software gidhi yakavakwa paIchioni TV inoratidza, mafirimu uye evaraidzo nenhau.
Nikolay Cartridge, CEO yeTV Channels "Chishanu", "Mugovera!": "Pane pfungwa yakadai yeRzd - Mugove wechikadzi wakasimba. Uye nzira zhinji dzeTV mune kuedza kudzima vateereri kuti varatidze chokwadi chekusava netariro pamusoro pemhuri yerussia, nezvehudhu hwomuviri paari, nezvehudiki hwacho uye "ndakakupa makore akanakisisa." Hapana chichava Mugovera! " Iyi chiteshi chemukadzi anozvida uye hapana achamudzivirira kubva muhupenyu. Uye tinomuda. Uye kuwedzera. TV Channel "Mugovera!" - Iyi ndiyo yekupedzisira federal terevhizheni chiteshi, iyo yakatangwa pamhepo munyika medu. Zvinonzwidzira kuti Ari kuzvitsaurira kuvasikana. "
Revhitiko Logo
Mugovera! " Iyo typographical logo yakavakirwa pane yakasarudzika, kunyanya yakagadzirirwa mavara. Iyo logo mutsara wakakotama zvishoma, mavara akanyorwa, pakati pavo mhepo yakawanda. Iyo logo inogona kushandura uye kushandura kuumbwa kwayo kuenderana nechiratidzo: inogona kuve yakatwasuka uye yakatwasuka, yakaiswa pakati kana parutivi.
Artemy Greatchenko, Kushambadzira Director "Chishanu" uye "Mugovera Wedu!" Isu tinogamuchirwa, asi pakati pechirevo.
Gradients uye mavara emakambani
Main color kugamuchira "Mugovera!" - Gradient. Iwo makuru mavara eMaMajeri uye orenji, kuwedzera - bhuruu, lilac uye saladi. Gradient uye akasiyana-siyana mavara anoshandiswa kuratidza pfungwa yekusiyana-siyana kwezvinhu zvemukati, zviteshi zvemafaro uye zvinofadza kuti vateereri vanogona kuwana, kusanganisira "Mugovera!" Uye akazvipira kwandiri.
Lera Shimchuk, weChishanu's Art Director neMugovera! ": Mavara edu akashinga uye anotsunga. Isu tinoshandisa zvisingawanzo tendeuka, batanidza, zvinoita kunge, zvisingawirirani mavara uye acid mumvuri. Gradients anokwezva kutarisisa uye zvinobudirira kuburitsa zvinoreva. Makore akati wandei apfuura, maGradients ainzi nguva yekupedzisira yeiyo ma1990, nhasi maitiro aya anotarisa ultrasound uye mafashoni. "
Mahwendefa
"Fuisdes Fonts!" Iyi ndiyo musanganiswa weCrotescas: Jugular Ultra-supest Theodor kubva kuTrendy Berlin Font Donstitres Font Designer Philip PeMeyer neLaCOFANCE COFO Sans. Iyi sarudzo inopa chiyero chekureruka uye kusununguka.
Alexander Zagorsky, Director Director Bbdo Branding: "Izvi hazvireve kutonhorera kushandira pane chirongwa pane icho chiteshi cheTV. Urwu ndirwo rudzi rwedombo uye roll mune curporate brairing niche, ichiri mupenyu. Naizvozvo, nekuda kwevakomana nevasikana vemukana mushoma uye unokurudzira! Zvinoratidzika kwandiri kuti mhedzisiro yacho yakazova yakafanana nekukurudzira. Iyo yakayambuka chikamu chinoshandura kugona zviviri zvakaitika. Kune rimwe divi, kunyudzwa mumamiriro ezvinhu emuchina wekuraira, pane imwe - yedu ruzivo nemapoka eshungu. Ndinovimba kuti mhedzisiro yekubatana kwedu ichafarira vatariri vakangoita iye anofadza kwazvo, rirwinhi dombo rorwirwiri uye roll, timu. "
Aidi
Pamwe chete neyekugadzira studio pinery tv crante akagadzirira kutevedzana kwemavhidhiyo emagetsi "Mugovera!" Mune chimiro chekuratidzira ruvara rweSurreal. Ivo vanogadzira mamiriro emamiriro ekunze ebato bylorette bato rine chiyero chakajeka chekusaziva.
Artemy Grejdchenko: "Mafaro ndeimwe yekiyi pfungwa hurukuro muhunyanzvi hwemhando yedu. "Tarisa mafaro!" - Saka zvinonzwika imwe yematehwe edu. Uye isu takasarudza kuvaka "nzvimbo yemafaro" yevasikana: anogona kunge ari oga, naamai, katsi, vasikana. Inogona kunge iri yakanaka, muPajamas, pane madhiri kana kugeza, tora yekugeza kana kuchema pamusoro pemufirimu. Anopedzisa zuva uye anomushandisa sezvaunoda. "
Magamba eRollers aive zviso uye nenzira inotungamira, inoratidza mhando dzakasiyana dzevasikana vemuchikadzi muSantana Novikova. Gare gare ivo vanozojoinha vamwe, vachienderera mberi negarari yemhando.