Nekuda kwekudonha kwehuwandu hwevanhu vanoputa uye neZippo's Anti's tag camprigns, yakatanga kutengesa zvipfeko zvevanhu nembwa, kudziya-asi maLeating - asi maLeating achiramba ari chinhu chakakosha chekambani.
Kutanga kwe zippo.
Muna 1932, American George Blaisdell akaona shamwari yake ichimanikidza kubva kune iyo cumbersome yeAustria yakareruka. Akabvunza kuti sei aisazotenga chitsva. Iyo buddy yakapindura kuti yaishanda mumhepo, kusiyana nekuzorora - saka blaisdell yakauya zano rekununura magetsi aya uye vatengese muUnited States. Asi zvisingabvumirwe zvisingabvumirwe vanhu vashoma vakatenga.
Ipapo mabhizinesi muna 1933 akatanga kubereka magetsi ake neimwe dhizaini uye kuchengetedzwa kubva kumhepo - zippo. Kuti aite izvi, akabvarura kamuri iri pamusoro pegariro kwemadhora gumi pamwedzi, yakatengwa michina yemadhora mazana maviri nemakumi matatu nevaviri vakabiridzira.
Kutengesa kwakaenda zvishoma nezvishoma - mugore rekutanga Blaisdell rakatengeswa 1100 magetsi. Kwegore rechipiri, akatanga kushambadzira mabara mumabhawa: mumapepa akanzi ivo vaishanda mune chero mamiriro ekunze. Muna 1937, bleisdell yakaburitsa kushambadzira kwakafanana kwakaburitswa muEsquire magazini kwemadhora zviuru zvitatu, asi haina kubhadhara.
Iyo simbi yakatsetseka pamusoro pebleisdell magetsi akakodzera kuinjira. Iyo yakanakisa inishuwarenzi vamiririri veIowa kambani yemunharaunda yakaraira mazana maviri ezvimakumi maviri ekunyora. Mune ramangwana, zippo's comers malania akave akakosha chikamu chebhizinesi. Kunyora uye kudhirowa zvinhu mumutambo mumutambo punchboard, jalologue ye bingo, yakabvumidzwa Blaisdell kuti uwedzere kugadzirwa uye kuvhura mahofisi matsva.
Munguva yeHondo Yenyika II, Bhizinesi racho rakagumisa chibvumirano nehondo yeUS ndokutanga kupa magetsi kumberi.
Hondo isati yasvika, chikonzero chikuru chaive chiuno chakaputsika pane chivharo. Muna 1946, mamiriro ezvinhu akachinja: kazhinji akagadziriswa mavhiri ekuvhunduka, idzo zippo yakaraira kubva kumafemu-echitatu emapato. Iyo kambani yakashandisa madhora mazana matatu emadhora ekukudziridza zvazvinoreva kugadzirisa dambudziko.
Kufambisa kukuru kweZippo kwaive kwekufamba kwehupenyu hwese, kana akareruka aive achikanda, kambani yekuvamutsira mahara uye akadzokera kumutengi.
Sezvo muUS vakarwa vanosvuta uye kuti zippo yakaitei mukupindura
Muna 1957, gurukota reUtachiona hweUS rakaratidza pachena hukama pakati pekusvuta nekenza yemapapu. Zviremera zvakapokana nefodya zvakanyanya uye kazhinji, uye muna 1995 muUSA vakazivisa mushandirapamwe wakakura-mafuta.
Muna 2003, zippo akatanga, asi pakarepo akavhara saiti pasi pekumanikidzwa kubva kuruzhinji, kwaakaratidza manyoka aine magetsi. Magariro emasimba aakapiwa kuti anoomerutsa mitambo nemoto.
MunaApril 2005, iyo US yekufambisa Dhipatimendi Rekuchengetedzeka yakaunza kurambidzwa pane iyo ndege marara ese ari mukamuri yekabin uye mumutoro. Zippo akabvuma kuti vanomiririra vanogona kutyisidzira mukabati, asi vakaramba kurambidzwa kwekufambisa mumabhegi. Iyo kambani yakati imwe nyaya yaisazivikanwa kana magetsi ari muzvikwama zvakanyoreswa akaputika, akabata moto kana neimwe nzira akagadzira emergency muchikepe.
Kurambidzwa kwacho kwakatyisidzira kutengeserana kweiyo nhandare uye zvitoro zvebasa-kusununguka kutengeserana, pamwe nemimwe mukana wevateresi kutumira magetsi pasi rese. Asi muna 2013, US Federal Aviation Aptiation Administration yakabvumidzwa imwe yakareruka muhomwe.
Zippo inoenda mumisika mitsva nekuda kwekudonha kwehuwandu hwevanhu vanoputa muUS uye anti-yakazara makwejaIyo yekutanga zippo chigadzirwa, chakasiyana kubva kune vaivhenekera, yaive muhomwe rouchette - kambani yake yakaburitswa muna 1962. Akaramba achiwedzera huwandu: pasi pebrand yake, mafaini emakona emakiyi, mapanga ehofiti, gorofu zvigadziriso, kubata uye mapenzura. Asi izvi zvinhu zvaisakwanisa kutengwa muchitoro, ingoita sechipo kune chikuru kutenga - akareruka.
Kuti uwedzere bhizinesi, kambani muna1993 yakawana iyo American Kambani Wr kesi & Vana Cutlerer Company. Izvo kubva 1889 zvakaburitsa muhomwe uye kupuruzira mapanga, cutlery uye souvenirs, iyo ikozvino inotengeswa pasi peiyo zippo brand.
Nhanho dzinotevera dzakasiyana-siyana dzaive iyo ya1993 rezenisi chibvumirano neyepachipfeko cheJapan mugadziri ITOCHU Fashoni system. Japan yakatanga kutengesa jeans, magurovhosi uye majumende jee pasi pe zippo brand.
Muna 1995, zippo yakauya nehomwe yemapfudzi zipling ziplight mune dzimba yemwenje. Iyo kambani yakapedza zviuru mazana mashanu kusvika kuTerevhizheni yekushambadzira, kusanganisira, nekutenda kwaari, mari yacho ya1996 yaive madhora zana nemakumi mashanu emadhora.
Rimwe remapato emwenje dzakasainwa: "Uye iwe waifungawo kuti zippo zvinoita kuti vagadzire!". Iyo kambani yakaburitsa sarudzo dzinoverengeka dzisarudzo nehurongwa hwekugadzirisa, madhiri akasiyana siyana uye zvakanyorwa. Kugadzirwa kwapera muna 2003, maererano nerimwe rerimwe shanduro, nekuda kwekuti mugadziri akagadzirira mwenje nemaficha ane mavara asina-anobatsira.
Asi purofiti mushure me1992 yakawira nekuda kwekudzikiswa kwehuwandu hwevanhu vanoputa. Kana muna 1965, 42% yevakuru vakaputa, ipapo pedyo ne1998, chiratidzo chakadonha kusvika 24%, uyezve kusvika 20% na2001.
Misika yeAsia uye kurwira nevanokwikwidza munharaunda
Kubva pakati pe1980s, 60% yeiyo kambani yakazara yakazara inotumirwa kunze. Pakutanga kweva2000, hutungamiri hwaZippo hwaiwedzera kuvhiringidzwa nevarambi venhema.
Maererano nekambani fungidziro, nekuda kweizvi, iye akarasikirwa nechitatu chekutengesa kwenyika, kunyanya kubva kune zvidyarwa muChina, izvo zvakaburitsa zviuru makumi mana kana makumi mana kana akafanana ne zippo liners pazuva. Mukuwa kwa2002, zippo akagamuchira kunyoreswa kwechiratidzo pachimiro chemwenje wake - zvino zvakadzivirirwa nemutemo.
MuChina, panguva iyoyo ivo vakaputa zvakanyanya: Iyo chikamu chevakuru vanoputa kubva muna1993 kusvika 2003 vakadzingwa kubva pa60% kusvika 49%. Uye zvakare, muma1980, imwe neimwe yechina zippo yakatenga vanhu muJapan, saka kambani ye1990 yakanangwa nemisika yeAsia (inonyanya kuvandudza seChina).
Muna 2001, muzukuru waGeorge Disoni, George Duk, akaita kuti mukuru weboka revasiri kusaputa muchechi weGreg bout banga. Muna 2003, nesarudzo yake, zippo yakavhura chitoro chekutanga cheChinese cheChinese - muguta reHangzhou nehuwandu hwevanhu vanoverengeka. Kambani isati yangove nechitoro chimwe chete chemakambani, kubva muna 1997 akashanda kuZippo Museum muUnited States.
Chitoro cheChinese chakatengeswa kwete chete majee uye zvisvinu zvake, asi zvakare zvipfeko, zvifukidzo uye zvigadzirwa zveganda, senge wallet uye mabhandi. Gare gare, muna2009, iyo firm yakaburitsa mafuta ehurume hwekutanga.
Nekuda kwekusimudzira kusimudzira mumusika weChinese muna 2013, zippo vakatengesa zvinhu zvemadhora mazana maviri emamiriyoni emamiriyoni. Panguva ino, 68% yehuwandu hwevakuru vakaputa muChina.
Muna 2014, nhamba yezvitoro muChina yakakura kusvika pa14, mutsara wose wezvinhu zippo wakatanga kutengesa muUSA, muLas Vegas. Zippo akavhura Corporate zvitoro muLuxor neMiM Grand Hotel & Casino Hotels.
Maererano Forbes, chekambani turnover somugumisiro akakura nevanhu 14% munguva kubvira 2011 kusvika 2014. Uye nekutenda nekuverengerwa kwe 2016, maererano neyekumusoro mutungamiri weZippo Richard Finlo, kutengesa kwakanyanya kuchibatsira muEurope nekutengesa magirazi.
Pakazosvika 2017, zippo aive ne1,700 akatenderwa zvitoro zvitoro muChina, akatangawo kutengesa zvinhu paJD.com uye tmall nzvimbo. Izvi zvakaita kuti musika weChina neyechi purofiti iyo zippo panzvimbo yeUnited States uye Europe: Iyo kambani, zvisinei, haina kuburitsa mari yegore.
Kutengesa marara muChina munguva kubva kuChina kubva muna 2015 kusvika 2018 chete zvakangokura, maChinese akangotenga kwete chete sekusarudzika, asiwo sechipo. Kazhinji kazhinji, vashandisi vakabvunza nezve marara mune iyo Chinese yekutsvaga Injini Baid yezororo rechirimo (muna Ndira-Kukadzi). Izvi zvakakurudzirwa zippo kuita connect yekushambadzira mushandirapamwe muZiya yakakurumbira mazororo muChina, sezuva raValentine.
Pasinei nekuedza kwe zippo, mamwe makambani ekokokovesa dhizaini revaenzi, semuenzaniso, iyo ZORR mhando. Zippo light inonyanya kudhura kupfuura mukwikwidzi: iyo inonyanya kuzivikanwa zorro modhi muna 2018 yaive yakakosha 32.9 Yuan, nepo zippo mutengo 198 yuan.
Muna Gumiguru wegore rimwe chete, zippo akatengeswa muChina pane online platform Taobao 61 673 vaivhenekerwa uye vakakunda huwandu hwemari, nepo Zorro vakatengesa zvimwe (100,3 43 436 zvidimbu), asi vakachipa.
MuIndia, muna 2010, zippo kutengesa kwakawedzera ne69% pakurasikirwa kwemasendimendi anobatanidzwa uye accessories kwavari. Vagadziri vakatarisa pane zvetsika zvevanzvigariro zvemunharaunda uye vakatanga kunyora pandas uye madhiri kazhinji.
Muna 2020, kambani yakaburitsa muunganidzwa zvakananga kumusika weIndia uine zvinangwa zvenyika. MunaAugust, zippo akazivisa kushandira pamwe ne network yePremium Shopping varume zvinyorwa zveWeiam Penn.
Chii, kuwedzera kune marara, enons zippo
Kuwedzera kune zvipfeko uye zvigadzirwa zveganda, pamwe nemwenje uye magetsi, zippo anoburitsa akasiyana emidziyo. Kubva muna 2012, kambani inogadzira magirazi uye mamwe mimwe misasa. Uye muna 2017, akatanga kuunza mutsara wezvemagirazi pane kuratidzwa. Kubva pa2018 zvinokwanisika kutenga magirazi ekuona, aine diopters.
Mutevedzeri wemutungamiri weZippo anogadzira kugadzirwa kwenyika kutengesa Richard Finlo vakataura kuti sarudzo yekugadzira magirazi aive asiri-risina kusarudzika: "Zippo inosarudzwa kuti ikure sekambani yehupenyu."
Muna 2018, zippo zvakare yakawedzerawo huwandu nekusanganisa wallet uye zvinonhuhwirira. Iyo inobudiswa mukubatana neiyo ITALIAN FUTFEO House Mavive.
Muna 2019 Akaona mwenje weZippo Heybank inodziya yekupisa maoko. Iyo kambani yakaburitsa sechigadzirwa kune gamers (kuparadzira maoko pamberi pemutambo). Uye kufarira vatambi, zippo vakasaina chibvumirano cheBernational neNRG Gamers timu pane mutambo Apex ngano.
Nerubatsiro rweiyi yekudziya, haugone kupfugama maoko ako, asiwo chengetedzai zvishandiso (makamera, mafoni). Zvizhinji zippo inotengesa mhuka: Collars uye mapapiro kune imbwa.
#zippo # china # asia
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