Nielseniq nyanzvi dzakaziva kuti nhamba yemari yakakanganiswa nemhedzisiro yeCavid-19 yakaipetwa kaviri muRussia - 69% vanomanikidzwa kuongorora mari.
Tsiyhun / Shutterstock
Maererano neNew Lveal Kudzidza kweNielseniq, nhamba yevatengi veRussia, mune zvemari, Panguva imwecheteyo, kunyangwe pakati pe7% yevatengi vasina kusangana nekuderera kwemari inowanikwa neCavid-19, 16% yakatanga kunyatsoongorora mari yavanoshandisa mari. Saka, manomwe kubva pagumi (69%) vatengi muRussia vakamanikidzwa kuongorora mitengo uye chengetedza.
Mukufamba kwechidzidzo, zvakazoitika kuti zvina kubva gumi (38%) vevatengi vakaongororwa muRussia vasinganzwi nechivimbo mune yavo yemari chinzvimbo kana kukanganisa kwakashata kwechiitiko kuchapfuurira nemwedzi 3-6 iyi - izvi ndiye mufananidzo wepamusoro pakati penyika dzeEuropean ikaitika kudzidza.
"Iyo Chand-19 dengic-19 dengic yakakurudzira simba rekutenga remapoka akasiyana-siyana evatengi, munguva pfupi iri kutevera isu ticharamba tichichengeta shanduko yezvinodiwa uye polarization yekutenga mitengo. Musika weFMCG wanga uri pakati pevashoma runyorwa rwevaindisitiri vakakwanisa kuratidza kukura muna 2020. Pasinei nekunonoka mune masimba achienzaniswa na1999, kutengesa kwezuva nezuva zvinoda zvinhu zvakasimuka muRussia ne3% mumari yemari. Nekudaro, kupiwa iyo yakaderera yekutenga chiitiko cheboka rakakura revatengi muna 2021, kunwa mumatare vachapfuurira kudzikisira, uye kukura kwemusika mukukosha kwemashoko kuchakurudzira chete inflation yakadzika chete, "anodaro Konstantin Loktev, Director webasa nebieloniq vatengesi muRussia.
Kuti uchengetedze vatengi, vatengi vanoshandisa manhamba matsva: 62% yevakabvunzwa vakabvuma kuti vanozotenga chero chigadzirwa kunze kwezvinhu zvakavanzika, 20% sarudza chigadzirwa chakachipa kubva kune izvo inoburitswa muchikamu. Asi panguva imwe chete, vatengi muRussia vaive pakati pevakavimbika kwazvo kumhando dzakasarudzwa: Dzora bhajeti - Iyi ndiyo yakanyanya kuwanda pakati penyika dzese dzaipinda muchidzidzo.
Muchirevo chekuvandudza maitiro pakati pevatengi, chikumbiro chezvinhu zvakakura pamitengo inodhura zvakare inowedzera (92% yevakabvunzwa) uye mukana wekutenga zvinhu zvakananga kubva kumugadziri (89%). Panguva imwecheteyo, 63% yakabvuma kuti ivo vakagadzirira kubhadhara mutengo wepamusoro wezvinhu zvakanaka zvemhando yepamusoro.
"Mune maitiro evatengi, mitsara miviri inoteedzerwa: Kune rimwe divi, kuzvipira kune kwavo maitiro uye nemhando, kune rimwe, ndiko kudiwa kwekuponesa. Mune izvi zviviri, musika unogona kubata chiratidzo chakakosha pachavo: Nhasi mutengi anofarira kana dzimwe nguva anomanikidzwa kuedza zvigadzirwa zvitsva, zvidhori zvitsva, zvitoro zvitsva. Mune chero chikamu chemusika, bhizinesi rinofanira kushandiswa zvakanyanya nekunzwisisa kwemutengi wake uye zvido zvake zvitsva, "anodaro Konstantin Locks.
Pakutanga, Nielsen akataura kuti chikamu chaVromo chakadzokera kuDock Tsika.
Uye zvakare, chikamu chekutengesa kuCoinunt chakadzikira kekutanga mumakore matatu.
Redeng.ru.