Vanenge mazana matanhatu emabhizimusi muna 2020 vakada kuwana "bhinzi" chitoro chechitoro uye, kunyangwe hosha, yakavhurwa 411 zvitoro zvitsva. Nezve rombo uye kukundikana kwegore rapfuura, pamwe nehurongwa hwechirongwa cheRetail.ru ndokuudza olga chernega, musoro weFranching muMetro.
- Zvitoro zvinotora nguva yakareba sei pasi pechiratidzo "bhinzi"? Wakakwanisa here kuwedzera iyo network yezvitoro zve500 muna 2020, sezvakarongwa?
- Panguva yekubvunzurudzwa uku, zvitoro zveBhinzi 1786 zvitoro zvinoshanda muRussia. Asi huwandu hwacho hunochinja chaiko zuva rega rega - muna 2020 takavhura 411 zvitoro "bhinzi". Ini ndinofunga kuti hapana munhu aitarisira kuti gore richava rakaoma kwazvo. Ini ndinofarira chokwadi chekuti isu tinowanzo kuvhura zvitoro munguva yakaoma kudaro.
PANEMIC yakava yakaoma sei bhizinesi rese uye yeFranchise, kusanganisira. Mamiriro ezvinhu akasiyana nedunhu akaenda kudunhu - mamwe maguta akavhurika zvishoma zvishoma, mumatunhu ari kure aine mamiriro ezvinhu akazorora ezvemamiriro ezvinhu, mamiriro ezvinhu ane ruzivo aive nani zvishoma. Haasi ese angangove anokwanisa kuve akagadzirira kuisa mari yekugadzirisa kana kuvaka mugore risingawaniki, uye zvaionekwa. Uye zvakare, kwenguva yakati tarasikirwa neyekudzokorora zviitiko seyenzi huru yekukwezva vatsva vabatsiri. Nekufamba kwenguva, takakwanisa kuzadza iyo kutaurirana pamhepo pasina kurasikirwa nemhando.
- Vafambi veFranchisee vakapona sei 2020? Pane chero munhu akavharika, uye avo vakakwanisa kushandisa mamiriro ezvinhu achivakodzera?
- gore rapfuura, isu takavhara anenge 134 zvitoro. Ini ndaisataura kuti vese vakavhara chete nekuda kweiyo dengic, mune imwe neimwe nyaya yaive neimwe nyaya yakaoma yezvikonzero.
Nekuda kweiyo dengic, yezvikamu zvizhinji zvezvitoro zveiyo nzvimbo diki yeratidziro yekubuda - yakamira kuyerera inoyerera, munzvimbo dzemaguta, padyo nenzvimbo dzebhizinesi uye masangano ezvidzidzo. Pano ivo vaive vakaipisisa kupfuura zvese, kunyangwe nerutsigiro rwakakwana kubva kuMetro uye huwandu hwakanyanya hwechibvumirano chemamiriro edu.
Panguva imwecheteyo, zvitoro zve "pamba" fomati "munzvimbo dzekurara panguva yeiyo nguva yechibereko yakawedzerwa kusvika pamakumi mashanu muzana ye traffic uye uchiri kunzwa zvakanaka. Mushure mekudzima zvirambidzo, nhamba yekushanya yakawa, asi iyo Avhareji cheki inoratidza kukura kwakasimba. Isu tinoronga kuti tsika dzevatengi dzaikudziridza dzinogara nesu.
Isu takanga tave nefoni inonakidza kana zvitoro "kumba" vakatora online Chitoro face kuti uratidze kuchengetedzeka kwevatengi.
- Vangani maFranchises nyowani yakatengeswa muna 2020? Ndiani anotenga franchise?
- gore rapfuura takagamuchira 591 zvikumbiro zvekubatana. Semutemo, izvi ndezvevamwe chete zvevaridzi vezvitoro zvidiki, kana vanhu vaimbova mubhizinesi iri. Starters anogadzira anenge gumi nemashanu muzana ezvinyorwa zvese zveFranchise, kazhinji idzi ndidzo dzevaridzi vezvivakwa zvekutengesa kana vechidiki vane makore 25-30, vachigadzira bhizinesi remhuri.
Mumwe wevatinogara navo akatenga mraba hombe mune hombe bc uye akavhura ipapo, kunze kwe "bhinzi" chitoro, cafe naBarberhop. Zvese zvinhu zvave pedyo, uye izvi zvese zviri pasi pefranchises dzakasiyana. Izvi, nenzira, bhizinesi rake rekutanga rekutengesa.
Shopu "bhinzi" muguta reMoscow
- Ipa kuongororwa kwezviratidzo zvebhizinesi pamusoro pegore rapfuura.
- Vatengi metro chikamu "bhinzi" vanokura mune zvavo zviratidzo nekukurumidza kupfuura vamwe vatengi vese kubva kuzvimiririra.
- Mwaka wapfuura, Martin Schumacher akati mamiriro ezvinhu okunaka achakurisa. Chii chakazadzikiswa icho mamiriro ezvinhu akachinja?
- Panguva yacho, mamiriro ezvinhu haana kuchinja, asi isu tiri kuenda kune izvi. Chichava shanduko yakakosha iyo yatinobata neyenyika dzese timu.
- Chii chaifanira kururamiswa mukutarisira kwekambani gore rapfuura?
- Isu takachinja chibvumirano pakati peFranchisees uye metro, kubviswa zvachose kubva pazviri faindi dzakamboiswa kune vanobatana navo. Yakawedzera huwandu hwemasevhisi anopa iyo default franchisee. Package yakavandudzwa yaisanganisira rondedzero yemapurogiramu makumi maviri, kusanganisira manejimendi ezvakarongwa uye mitengo, kutengeserana, basa rekusimudzira uye vanotengesa mibvunzo uye mibvunzo yeHR uye Service quality. Chirongwa ichi chakavakirwa kana kupa mumwe wako seyakagara maturusi ebasa muchitoro, zvisinei nezvakaitika zvawo zvakapfuura. Gore rapfuura, takatanga kurongwa nevatengi vevatengi vevatengi vedu. Franchising yakaguma kwenguva refu kuve chiratidzo chete pamusuwo, uye isu tine basa rezvese zvinhu zvese zvebasa remubati.
Metro inogadzira timu yakaparadzana kuti itsigire kutengeserana mu "bhinzi" zvitoro. Iye zvino izvi hazvisi zvekurumbidza chete pamusuwo wechirongwa cheFranchise, iri ibasa rakarongeka uye risingaperi rekuratidza muchitoro chega chega. Kukura ndeye Merch.
- Wakashanda sei neakasarudzika panguva ye dengic?
- Zvino muchitarisiko chechikamu chitsva uye ultrafresh - isu tinoshanda zvakanyanya pakuwedzera kwavo, kukurudzira. Izvi zvakabatsira kuti idzore, pazvinenge zvakafanira kuti ugadzirise huwandu hwevatengi nekukurumidza sezvazvinogona, izvo zvakamanikidzwa kutenga yakazara grocery yakaiswa mu "imba". Nekukumbira kwevakaroorana, kuunzwa, semuenzaniso, iyo "borshevic yakaiswa", yakatarisa miriwo nemichero.
- Wakavhura chitoro chako muKazan. Nei sarudzo yakawira paKazan?
- 75 zvitema "bhinzi" atove kushanda muKazan. Urwu ndirwo rumwe maguta epamusoro munyika nehuwandu, kune kufarira kukuru muFranchise, vakaroorana vakavimbika uye hutongi hweguta rinoshanda. Nzvimbo yakakodzera nzvimbo yechitoro chemhenderekedzo pakati penzvimbo pamugwagwa weanofamba netsoka yeguta.
Kuzvishandira mari yemari muchitoro "bhinzi" muguta reMoscow
- Wakavhura chitoro pasina cashiers. Anomiririrei? Tiudze nezvemhedzisiro yebasa rake. Iwe unonyora tekinoroji? Inonakidza sei mumaonero ako, inonakidza maererano nebhizinesi?
- "bhinzi" yekutanga "isina cashiers iri kutoshanda kweanopfuura gore muhofisi metro pane leningrad high. MunaDecember, yakavhura chitoro chakafanana-chizere pasina cashiers muMoscow-guta, watove pamwe neFranchisee. Chakanga chiri chikumbiro chemumwe wako nekunzwisisa kwakajeka kwenzvimbo uye zvido zvevateereri vatengi. Isu tinopa chimiro chakadai kubva kuna June gore rapfuura, asi vakaroorana vakasarudzika havasi kureraka zvakanyanya kune yakazara-fomu chitoro pasina cashiers nekuda kwemamiriro akasiyana. Sezvo muridzi wacho achiwanzoshanda mu "bhinzi" wake, anofarira kutaura nevashanyi, akakosha kubata nevatengi.
Iye zvino tiri kuwedzera kugashira zvikumbiro kana paine imwe yakazara-size kadhi tafura muchitoro uye imwe yekuzvishandira teti yetiketi. Inochengetedza nzvimbo iyi, inobatsira mune zvehupfumi uye nyore nyore kana paine vashoma vevashanyi. Isu tinovhura zvitoro zvako mune iyi vhezheni. Pakati pevakabatana negumi muzana yezviwanikwa zvakare zvinoitika mune yakadaro chimiro.
- Mwedzi wapfuura waisa kuendesa nhamba yakagadziridzwa ye "bhinzi". Pane chimwe chinhu kunze kwekugadzira? Pfungwa itsva ingaziviswa sei mudenga refranchise?
- Iyo yakagadziriswa pfungwa ndiyo yakasarudzika yekushanduka kwechitoro. "Bhinzi" izere mumusika maitiro uye inogutsa zvido zvevatengi. Mune pfungwa itsva, isu takamanikidza nezvinodiwa zveMutengi: Kutenga zvigadzirwa zvezuva rega rega, iko kuvapo kwezvigadzirwa zvevaridzi zvemuno uye kugona kutenga chikafu chakagadzirwa uye kofi, sekuwedzera kwakadaro, sekuraira izvo foni kana kutumira. Basa reiyo dhizaini yakagadziridzwa iri mukuvandudza ruzivo rwekutenga, kugadzira mamiriro ezvinhu uye kugadzikana ergonomics yeimba yekutengesa.
Pakukudziridza, kufunga nezve franchisee. Iyo brandbook inopa kurudziro inoshanda kune varidzi pesangano remadhipatimendi mukati mechitoro, nzvimbo iri nyore kwazvo yemidziyo, sarudzo dzekuzvishongedza uye zvemukati zvekushongedza, kufamba.
Vhura zvitoro zvitsva zvitsva zvakatanga kubva munaDecember 2020. Isu tiri parizvino tichironga nzira yekuunza iyo yakambotumirwa zvitoro "bhinzi" kune pfungwa itsva.
- Chitoro chechitoro muKazan mune yakagadziriswa pfungwa inoyedzwa kusanganisira kudyidzana nevatengesi. Tiudze nezvazvo zvimwe.
- Zvino tava kuongorora zvakakwana muenzaniso wekuFranchise, uye dzimwe shanduko idzi dzichavata munzvimbo yehukama nevatengesi. Panguva iyo isu tinopa iyo yakapfava franchise kana varidzi vatungamira bhizinesi rakazvimirira, izvo zvisingakwanisi kugara zvichishanda muhukama nevatengesi uye kusarudzwa kwehuwandu.
Isu tinoronga kugadzirisa hukama muThe Chain "Supporter - Metro -" bhinzi ", achivaita kuti vabatsire uye pachena. Kazan, se chero chinotevera chetoro chitoro, chichava nzvimbo yedu yeyedzo.
Shopu "bhinzi" muguta reMoscow
- Mwedzi mitanhatu yadarika, iwe wakatora iyo application - Pane mhinduro kubva kuBonderreneurs kuti zvakazoitika sei kuti vave vanovabatsira?
- Ehe, ichi chiB2B application kune vedu vekuFranchise, ikozvino kune vangangoita mazana masere vevana nguva nenguva. Pakati peiyo huru kushanda - kutenga, bhonasi chirongwa, tepi tepi, kugona kuona zvisungo zvechibvumirano. Misoro inoshamisa kwazvo ye2020 yaive tsananguro yedu yevakabatana nekodzero dzemitengo yemitengo yeshuga uye mafuta uye gwara pane kugadzirwa kwechitoro cheGore Nyowani.
Muchikamu chekutanga che2021, isu tinowedzerawo kushanda kwakadaro sevanyorerwo kwekusungira Assortment, Chikwereti cheki, kugona kunyorera maneja wako wekuFranchise kubva kuMetro.
- Unoronga sei kukudziridza yako network mu 2021? Marii yaunoronga kuvhura zvitoro uye ndedzipi matunhu aunofarira?
- Muna 2021, isu tinoronga kuvhura anopfuura mazana mashanu emakona. Zvino chikamu chakakura che "bhinzi" zvitoro zviri munzvimbo yekurara, izvo zviri nyore kune vatengi vekupedzisira vezvitoro, asi kazhinji havana kucherechedzwa. Semuenzaniso, muMoscow 255 zvitoro, asi isu hationeke zvachose mumigwagwa mikuru. Mukati mechimiro che network yayo, isu tichavhura zvitoro zvemitemo mireza mumigwagwa ine musoro yemagweta, munzvimbo dzakakwirira dzemotokari, munzvimbo dzinooneka. Vese vangangove vanokwanisa uye vatengi vavo vanofanirwa kuona uye kukoshesa pfungwa itsva ye "bhinzi" uye zvese zvakanakira zvese. Mukuwedzera, metro inowanzoziva zvese "zvirwere zvehurume" zvechimiro uye kushandisa basa pane zvikanganiso munguva yekupa vakabatana nemuenzaniso wakanaka wekugadzira.
Muchirevo chesvikiro, metro anoronga kuvhura kwavo mumiriri "bhinzi" mumaguta gumi enyika. Mwaka uno tinoronga kutarisa paMoscow, zvitoro zvitatu zvekutanga zvichavhurwa muchirimo. Ichava nzira huru dzeguta mukati megadheni rinorira.