Iyo FMCG musika weRussia yakaratidza kuwedzera kwe3% mumari yemari muna 2020 kana iri pagore regore rekodhi yekutengesa nielseniq (kare - ielsen) inoratidzwa. Uyezve, dzimba dzese, kuwedzera kune yekutanga, kuderera kwekutengesa mumanyoro kwakacherechedzwa (huwandu hwekutenga kwakaderera), uye kukura kwemusika kwakavezwa chete kuwedzera kwemitengo yepakati. Mhedzisiro inonakidza yemushumo yeNielseniq - mune ino nyaya.
"Iko kurwiswa kwekutora kota kwegore kwakapa tariro yekudzorerwa kwekutangisa kwemusika weFMCG: Semuenzaniso, munyika shanu dzakakura kwazvo kuWestern Europe, kuvharwa kwenguva refu kwemaresitorendi nemaza yakatungamira pakuwedzera kweiyo FMCG musika ne1% muna 2019 kusvika 7% pa020 Hopures, musika wakaratidza kusasimba masimba kwemweya uchienzaniswa ne1909, "Inotsanangura kudaro Konstantin Loktev, Director webasa naNielseniq vatengesi.
Pakati pezvikamu zveFMCG Makegment zvikamu, iyo Yekutanga Kukura Maratero yakaratidza misika inonwa: + 6.1% (4.2% gore rakambotanga). Akakosha anotengesa kukurumidza akanzwa chikamu cheGin (+ 57%, ne30 pps akakwira kupfuura muna 2019), naRom (na9 pp) uye champagne (+ 26.4%, Soko yaive mupiro wakakura pakukura kwemusika, uyo waita kusvika ku5,8%, uko kutengesa kubva kuZero kwakakurumidza kuitwa + 4,4 Cherekedza kuti misika inonwa, mukupesana nezvikafu zvekudya uye zvisiri zvekudya zveFMCG, yakaratidza kukura kwakasimba mukushandisa mune imwe yemwedzi uye pakupera kwegore rose.
Iyo yekudya miti yemusika yakawedzera ne3,5% (4.3% gore rakambotambudza). Pamusoro pezvinhu zvakakurumbira kubva kune vatengi zvaive nemafuta uye zvinonhuwira (+ 9.4%, pane 8 pp yakakwirira kupfuura gore rakambotambudza), ice cream (pamwero wegore rapfuura), zvinwiwa zvakapfava (+ 8.1%, Pane 2 pps yakakwirira kupfuura gore rakambotambudza). Zvinwiwa zvinotonhorera ndiro chete chikamu chekudya, icho, mushure mekucheka kutengesa mumwedzi yeLokduna Kushandura maitiro akaitika muchikamu chezvinoshongedza - panzvimbo pekukura pamwero we3,4 muna 2019, kutengesa kwayo kwakadzikira ne2,3% pamhedzisiro ye2020s.
Iyo isiri-chikafu yemusika yakaratidza kuderera ne3% (pane kumashure kwekukura ne2,2% muna 2019) nekuda kwekudzikiswa kwekutengesa mumhando dzekutengesa (-7.5%) uye kumeso (-7.8%), zvakare Sekuveura mumugove (-6.5%). Asi kukwidziridzwa kwekukura kwehuwandu kwakaratidza mapoka ekuchenesa kumba (+ 9.4%).
MuFMCG Online Sales Chikamu, gore rakapera ne-matatu-manhamba ekukura ne102%. Uyezve, kukura kukuru kwakaratidzwa nemhando dzekudya (+ 118%), iyo yakakwanisa kuchengetedza kukura kwemitengo yekukura mumatengo epasi kunyangwe kubviswa kwevakakiiwa.
Mhando dzekukura dzepamhepo dzepamhepo dzaive snakes
"Kuyerera kwechido kune imwe yemhando imwe chete inooneka maitiro e2020, asi kunyangwe haina kukwanisa kubhadhara zvizere kwekudonha kwekutengesa kwemapoka ega ehofisi. Pamusika weSket FMCG musika muna 2021, kuwedzera kune izvi maitiro, maitiro akakosha akadaro achapesvedzera maitiro ekutengesa mune zvitsva, vashandi vehofisi vari kushanda kubva kumba, vachiramba vachifarira Uye "Zvigadzirwa" zvine hutano, pamwe nekudzidziswa kwekudya kwemusha uye kumusha kumba, "Konstantin ElTev Comments.
Mufananidzo: Mariyanymolaava / Shutterstock
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