Nyanzvi dzinonzi maitiro makuru ekukurukurirana e2021

Nyanzvi dzinonzi hukuru hukuru maitiro e2021 PRSPB

Pagore regore rekushamwaridzana kweRussia kwePr hukama "pr mazuva", vanyori vanotungamira vari mumunda webhizinesi uye kutaurirana kunonzi mafambiro anokosha e2021.

Inowedzera degree rekusaziva uye kukumbira nzanga

Alexey Firsov, Mutungamiri-mutungamiri wenyika, Sociologist uye muvambi wenzvimbo yeSocial Design "chikuva", anonzi rimwe chete matambudziko e2021 huwandu hwekusagadzikana kwekusagadzikana. Nyanzvi dzakatarisa kuti bhizinesi rinogara mu "mashiripiti kugadzikana", nguva dzose achitarisira zvakanakira zviitiko, asi hapana vimbiso yekuzadzisa iyi nyika: "Ehe, chimwe chinhu chichaitika, asi zvese zvichaitika, asi zvese zvichadzokera kuA imwe nzvimbo ine simba uye isu tichadzoka tichienderera mberi. Asi kwete chokwadi chichadzoka, uye hachisi chokwadi chekuti ndiro ichararamisa. Pane manzwiro atakapinda nechikamu chekucherwa nekudhakwa, mamwe maitiro anogombedzera, achifungisisa kuti zvinhu zvese zvakanaka kana zvichave zvakanaka. "Iri njodzi inowedzera yekusagadzikana inoda mhinduro."

Maererano neEvgenia, mutungamiriri weCommenko anofungidzira kutaurirana kwekutaurirana, chikumbiro chakanyanya kukosha chekambani panguva yekuchengeta nguva uye mushure mekunge chikumbiro ", uye ndiye anotsanangura zvinodiwa zvitsva. "Vanhu vaneta, vanonzwa vasina kugadzikana, vakapukunyuka kutya kukuru kwakasiyana siyana. Ndokumbira utarise: Nguva yekufungidzira yakabudirira uye pasina kurasikirwa kwekutsigira kwakapfuura misoro yematunhu, iyo toni kana isina kuenzana, uchinzwisisa iyo interclocutor yekutaura kwete Kubva pachinzvimbo "kubva kumusoro", uye kubva pachinzvimbo "maererano nemitemo yakaenzana," chinyararire kutsanangura zvisarudzo zvavo, uye chinzvimbo chevakuru zvakazara. "

"Ini ndabvunzwa nezve" kutendeseka idzva "- kungave kwakakodzera, kunzwira tsitsi kunonzwira tsitsi kwevanhu vazhinji? Ini ndinofunga kuti "kutendeseka idzva" chikamu chakaverenga zvisiri izvo. Uku hakusi kwehupfu husina new nehafu, iko kuratidzira kwehukama hwevanhu, asi chete musanganiswa nekuda uye kugona kubatsira. Vanhu pane mapoka anotarisirwa anoti: uye chikumbiro chekuchengeta. Asi, kunyunyuta uye kuderedza, vanhu vachiri kubvunza kuti vadzime vamwe kuronga kuvabvisa - asi vakaomarara. "

Blur yemaganhu yekukurukurirana uye kukura kwekumanikidza kwekunze pane bhizinesi

Muchidhori, dhigirizari yakatungamira ku "kudzima kwemiganhu yeruzivo kuchinjana pakati peMedia," anodaro Alexey Firsov. Mukufunga kwake, bhizinesi riri kuwedzera zvakanyanya pamwe nenharaunda, iyo chete kudzivirira kwekutaurirana uye nyanzvi dzebhizinesi ndiyo mukurumbira wekambani. Inobatsira kuderedza kukosha kweimwe nzvimbo pane imwe, zvisinei, kushanda nemukurumbira kuri kuita basa rakaoma. Sekureva kwaAlexei Firsov, "manejimendi anofungidzira akaomarara," zvishoma nezvishoma, asi zvisizvo zvoga, asi hazvisi zvese zvevanorega masevhisi zvinokwanisa kuronga maitiro avo maererano nezvinodiwa zvekunze.

Munzvimbo yemagakava, pane zvakare kudzokororwa kweiye uyo ari kero huru yekutaurirana craporate. "Pakutanga, manejimendi anokoshesa aive nemugove, anonyanya kukosha aive mhedzisiro yemari, sezvo dzimwe nyaya dzaisanyanyisa kufarira mugove. Nhasi chinangwa chiri kuchinja. Kwete chete Mugove nevanovhura zvakakosha, asiwo vatengi, vatengi, vanozvivandudza avo, vachiti, "Alexander Iconnikov, Sachigaro weSangano revarwi veRussia.

Uku kucherechedzwa kunosimbiswa nevezvemagariro. SeAlexey Firsov Zvinyorwa, "Bhizinesi Rokuparadzanisa muzvikamu zvehukama, zano rakaparadzana richaita ranyatsoenderana Panguva imwecheteyo, nyanzvi yacho inoratidza kuti "makambani eRussia mune yavo yemukati kutaurirana haangagona kushanda neyekukosha pendi yevashandi kunze kwebhizinesi."

"Hukama pakati pebhizinesi rinorega kuve zvisina kukodzera kukwikwidza kana kubatana. "Kubatana + kushandira pamwe" (kubva pakubatana + kukwikwidza (iwe uri panguva imwe chete, iwe unokwanisa kugovera zvido zvemusika, "unovandudza pfungwa yeSergey Skripnikov, Muenzaniso wezongano mumunda weKutsigira Management uye Mudzidzisi Moscow Advancencal Kutaurirana Chikoro.

Mukufunga kwake, nyanzvi, chinhambwe kubva pane zviri kuitika mune zveruzhinji zviitiko zviri kuwedzera kuoma, saka makambani ari kuedza kuvaka mukurumbira pamaonero emunharaunda (ecology, maneja, maneja).

"Dzvinyiriro yehunhu pabhizinesi ichakura, kunyanya izvi zvine chekuita nemakambani makuru. Portfolio varipo havasisiri kugoverwa mumatare avo asina kutevedzera zvavanoda. " Panguva imwecheteyo, nyanzvi yacho inoratidza kuti muRussia iyo isingasviki yakashanda nenzira yekugadzirisa mamiriro ekambani yezvenzvimbo. Panyaya iyi, anokurudzira mamaneja emabhizinesi: Iwe unofanirwa kubata kubata njodzi dzekudzora dzinoenderana nazvo nekukurumidza sezvinobvira kuitira kuti usarase kukweretesa.

Chimwe shanduko mumatare, iyo kubva pakutanga kweiyo 2021 rekodhi nyanzvi, ivai mienzaniso yekubatana kwenharaunda, iyo inozviziva pachavo sechinhu chenyaya uye vari kuedza kupesvedzera bhizinesi, zvematongerwo enyika uye zvimwe zvinongedzo. Sergey Skripnikov ane chivimbo cheMakambani ane maitiro ebhizinesi anokwanisa kupinda muzviverengero zvekunze, zvinodikanwa kuti zviitwe nekuvandudza uye kuvaka marongero avo neakaunti yavo.

Shanduko yeDhijitari Yekutaurirana uye "Mwoyo unobva kune ese madhijitari"

Chimwe shanduko munzvimbo yekutaurirana, iyo yakakurukurwa pachirongwa, nyanzvi dzinoti kudzoreredzwa zvishoma nezvishoma kwekukosha kwekutaurirana kwekutaurirana. Sekureva kwaOleg Poletaalev, mutungamiri weMutungamiri weRole uye mutungamiriri weKutaurirana kweSangano "Digital Economic", mushure meVateereri vazhinji uye vateereri vazhinji vanobva ku "Manzwiro kubva ku" Mwoyo kubva kuDhijitari ". "Vaya vanogona kuwana nzira pfupi kusvika kumutengi kana kuomesa mumidziyo yake ichave nemukana, nekuti kukwikwidza kwepamhepo kuti vatarise miganhu uye vakava mujaho webhajeti," zvinyorwa zvehunyanzvi.

Mushure mekunge denda, vazhinji vecorporate uye vateereri vevatauri vane "moyo kubva kumanzwiro kubva kune ese madhijitari"

Panguva imwecheteyo, anokurudzira nharaunda yePR kuti ishandise iyo "nhoroondo mukana wekushandurwa kwedhijitari kunopa vateveri." "Zvakakosha kusamuka shanduko idzi uye uise zvinodiwa nehunyanzvi hwekurongedza madhiri ekushandisa kwavo seyako venhau uye kuti kambani yechikonzero chakavharwa naTiktok, telegraph , Facebook, pane iyo mhando yenhoroondo ine mamirioni evateereri, hauna kusiira nechinhu chero chipi zvacho. "