Investing.com - French Cosmetic Giant L'Oreal SA (PA: Orep) kwenguva yakareba kuti iite zvinhu zvezuva nezuva, asi migove yayo inotengeswa sezvo iyo kambani inotora nyanzvi yezvinhu zvakanaka zvinhu. Mhedzisiro yegore negore reboka rakabudiswa musi weChina manheru ratidza kuti nei izvi zvakadaro.
Gore iro, apo kukurudzira kwekutenga kwezvinhu zvisina kujairika nekuda kweiyo denda, l'oreal yakawedzera kugoverwa kwayo pasina kubayira, uye yakapinda 2021 ine tsika yekuwedzera kutengesa.
Zvinhu zvinonyanya kukosha zvezviitiko zvaro zvaive mhinduro dzemibvunzo "Sei?" uye kupi? "
Mapoka akabatanidzwa mune zvekutengesa zvinhu pamusoro pegore rapfuura rakachinja zvakanyanya kana kuti akawira nekuda kwekugona kugovera zvinhu paInternet. Vaya vakasungwa pazvitoro zvavo zvemuviri vakarwadziwa nekwaigara, nepo avo vaigona uye vaida kuachinjika, vakapukunyuka. L'Oreal inoshandawo kune chikamu chechipiri: Iyo huwandu hwesimbe dzayo paInternet yakakura ne62% muzvikamu zvese nematunhu uye ikozvino zvinopfuura chikamu chehuwandu hwekutengesa kwakazara.
Rimwe divi rakasimba l'oreal inzvimbo yekugoverwa kwenzvimbo. Iye kutanga akaisa mari huru muChina, zvinoreva kuti ane nzvimbo dzakasimba mune hupfumi hukuru hwenyika, iyo yakaratidza kukura kwakazara gore rapfuura. Kutengesa kwake gore rapfuura muChina kwakawedzera ne 27%, uye 56% yavo vaifanira kuita online.
Hazvigoneke kuti hutungamiriri hwayo huchave husina kukodzera mukudaidzwa kuti "zvinoshamisa" kugona munyika ino.
Pasi rose, nhamba dzayo hadzina kushamisika: nepo gore rapfuura musika wepasirese yerunako zvakadzikira ne8%, kutengesa l'oreal yakawa ne 4%. Izvo zvinotonyanya kushamisa, iyo kambani yakachengeta marinda aro ekushanda, iyo yakaramba isina kuchinjika pa 18.6%, iyo iri yekubudirira, ichitora nhamba yezvibereko, izvo zvaive zvisikwa.
Iyo manejimendi yekambani inoramba zvakare tarisiro mukufanotaura kwayo, kunyangwe "inochengetedza zvigunwe 'zvakangoyambuka"
Ehe, vanoisa mari vanofanirwa kubhadhara mhando. Migove yeboka iri kufungidzirwa kanomwe panguva dzayo zvakapetwa, zvakapetwa kaviri saStle sa (nesn) kana ul) (ul) (ny se: Dior) uye Moncler Spa (Lon: 0qii), ine Discount Discount ichienzaniswa neLVMH Moet Hennessy Louit Vuitton Se (PA: LVMH). L'Oreal Shares muParis yakawedzera ne2,2% mushure memhedzisiro yayo pakati pekudzikiswa kwese kweEuropean indices neChishanu.
Iyo kambani inogona kuita zvakawanda kuti iparadze kuongororwa kwakadaro, pakuwedzera mubhadharo wekugovana: Pakupera kwegore izvo zvakave nemari yemari muhuwandu hwemabhiriyoni mana, uye kurudziro yekuwedzera kugovera ne4% chete haina kufadza kwazvo. Zvakangodaro, kune avo vanotya kuti "bubble" yezvinhu zvazvinobatsira, iyo L'Oreal Shares ine zvese izvo zvinogona kungoda kubvumidzwa kubva kumigove iri munzvimbo yekudzivirira.
Munyori Jeffrey Smith
Verenga zvinyorwa zvepakutanga pane: mari.com