Pashure pa2020, "kusakwanisa kuChijitari" zvinoreva kusatorwa mumusika. Padheya yakamanikidza musika nekukurumidza, isingafadzi, asi ichiri kuenderana nemamiriro matsva. Uye pakupedzisira kusimudza musoro mushure medambudziko, takaziva kuti nyika yaisazove yakafanana.
Shanduko yakakura yekutanga inzira itsva yekuenda kubasa iri kure. Pfungwa ye "Zuva rekushanda" rinopinda mune yakapfuura: Hatina kuongororwa nemaawa mashoma, asi zvinoenderana nebasa rakaitwa. Pane iri kure, takazoona kuti zvaive zvinokwanisika kushanda mune chero mamiriro uye chero kupi, kunyangwe mune imwe imba ine vana vatatu. Mubvunzo wega ndewekuti zvinoda sei. Makambani makuru zvishoma nezvishoma akavhura mukana weHofisi kune avo vasingakwanise kurarama mu "mubhedha - Pajamas - Laptop" mode. Zvakare, muimba yekofi yeMoscow, kubudikidza nesimba rekuzvinyudza, ini handisi kufara zvakanyanya nefundo: Vamiriri vakawedzera uye vacho kuti vapindure mubvunzo nezveWahi-kupindura: "Uye isu tinazvo " Kunyanya kuitika, muna 2021 isu takamirira nzira inoshanduka-shanduka kuhofisi, apo chikamu chevhiki inoshanda chaunogona kushanda kure, uye chikamu chiri muhofisi. Zviitire hurongwa hwako uye zvaunoda itsvuku hungwaru hwekambani, uye vadiki vadiki, zvakanyanya kukosha kuti zvishandiruke zvehurongwa. Zvinoenderana nekudzidza kwevashandi vekambani uye coca cola hbc Russia, 69% yevakabvunzwa vevamiriri veZ, avo vakazvarwa mukupera kwa1990 uye kusvika 2010, vanoda kukwanisa kushanda kunze kweimba, uye 40% Kazhinji kubva pane chero nzvimbo iri munyika.
Shanduko yechipiri igore rapfuura yakaratidza kuti bhizinesi risingatengese pamhepo rinongorarama uye haruzombomira kukwikwidza. Sekureva kwaVisa, 75% yevabati veRussia muRussia panguva yechigaro chakatora maodha kuburikidza neInternet. Kuzivikanwa kwevatengesi kwanga kwakura dzimwe nguva. Uye kunyangwe, kunyanya mushure mekusimudzira kushamwaridzana neakashata, kana "Berry" painenge ichivanza kutengeserana ne25% inodanwa kwete inzvimbo inonakidza yemabhizinesi madiki, chinhu chimwe chakajeka - Nhasi, kana iwe usingatengese online, hautengese mumagariro. Saka, "AliExpress Russia" kwenguva yekutanga yakaratidza huwandu hwemirairo - mamirioni makumi mapfumbamwe mumwedzi mitatu - muna 2020, makanga mune zviuru zvevatengesi vemunharaunda "
Irina Samokhvalova, Director Management uye Sangano Resangano reRosteleCom-Solar, anotenda kuti muna 2020, nyanzvi dzeDhijitari, kune chero mari, kubva kune chero mari. "Kwegore rekambani, vakadzidza kushanda nesimba kure, vakavaka maitiro okutonga, uye chinhu chakakosha - vakadzidza kubata zvikwata zvakaparadzirwa. Shanduko yehukuru kune iyo online yakatitendera kuti tiwedzere kuwedzeredza geography yekukwezva nyanzvi dzemhando yepamusoro, uye tisafunga nezvevanhu kubva kumaguta makuru, "inotsanangura SAMokhanov. Kune nyanzvi, nguva yendarama yakatanga - kuchinja basa, haugone kunyange kumuka kubva pachigaro.
Headkhander Aleona Vlana Vladimirskaya inotaura nezveMakwikwi matsva pakati pevashandi vari kure - kukwikwidza pakati peMascovites nedunhu. "Nei uchitora muscovite kure kure, pandinotora munhu kubva kune yangu vologda nemakwikwi akafanana, asi kumuratidza hafu madiki?" - anobvunza vladimirskaya. Uye kunyangwe iyo mwero wemari yenyanzvi kubva kumatunhu ichiri kuchiri kurova kumashure kweMoscow, pane maitiro akajeka ekutsvedza mutsauko. "Nyanzvi dziri mumatunhu dzakatanga kudhura zvese muMoscow, nokudaro dzichinyima mikana yenzvimbo dzevashandirwi kuti rikwikwidze," inowedzera Irina Samochanov. "Maitiro ebasa aine hunyanzvi kubva kumatunhu ari kutoonekwa kwenguva yakareba muindasitiri iri muindasitiri, izvozvi zvinofanirwa kushambadzira, uye mari, uye hr," Alexey Mironov , Vice, inodaro muRBC Column -PRICE PAMUSORO PAMUSORO PESI ANOGONESA DZESVONDO.
Iyo makambani uye masevhisi epamhepo anoonekwa seane mabhizinesi akakanganisika pane gore rapfuura, asi aya makuru emusika vatambi. Makambani madiki uye makondirakiti akaverengera zvakanyanya kuoma. Valery Sokolov vaishanda kushandira mune yekugadzira digital agency, inotungamirwa neakaverengeka. Nhasi iye ari maneja wedhijitari mune "mishonga ye" crossroads ". Siya iyo agency maneja maneja akasarudza mushure mekunzwisisa - makore matatu muchikamu chatove zvakare, kunyanya kupihwa nguva yakaoma muna 2020 uye huwandu hwakakura hwebasa. "Pakanga pasina dambudziko rakaoma, asi vazhinji vevatengi vakakurisa mishonga yemvura. Yakatanga muchirimo uye yakagara kusvika kumagumo esumn. Ini ndaifanira kuwedzera kuwedzera muNewbiz uye tora zvidimbu zvidiki zvidiki zvisina basa zviwanikwa pane yakakura uye yakakwirira-bhajeti. Panguva iyoyo, huwandu hwemahamba account mukambani yakadzvanywa. Chokwadi, zvakarambana, "anodaro Sokolov. Kunhuhwirira kwakasimba uye chishuwo chekuchinja vekoti zvakatungamira kune mutengi rutivi: "Zvinonakidza kutarisa zvese kubva mukati - maitiro matsva, mabasa, ane hunyanzvi."
Munguva yeiyo quarantine Online online yakava chete chiteshi chekutaurirana nemutengi, saka nyanzvi yemitambo kubva kuDhijitari uye iyo zvikwata zvacho zvaisvika ku "zororo". Izvi zvinosimbisa Evgeny evilmirmev, achishandira maneja weSMM muRostelecom Kushambadzira uye Kubhuroka: "Iri pagore riri kure rinoratidza kuti tinogona kushanda nesimba . Ehe, basa rave kuwedzera, asi iri kutyaira. Hatina kumbobvira tasangana nehoriyamu yakadai yebasa: Ini ndakaverengera mapurojekiti matsva, ndakavhunduka mapeji ekushandira midziyo yeSangano, iyi inyaya itsva yekukonzeresa . Kwayedza zvishandiso zvitsva uye mafomu - zvakanakidza kutarisa kuti vateereri vanonzwisisika sei, izvo zviri nani "nhungirwa", seizvo vanhu vanopindura. "Takaitisa Online makosi ekutsigirwa nevashandisi nevatinoshanda navo kubva kuSMM Agency."
Ok, enda kubasa muDhijitari, asi kumwe kumwe, kana zvisiri muE-kutengeserana uye kwete muYandex?
Irina Samochanova zano rekuteerera kumakambani anochengetedza ruzivo: "Iyi inzvimbo yechidiki uye inovimbisa. Shanduko yakakura yekuenda kubasa iri kure yakawedzera kukanganisa kwekuchengetedza kwekuzvisimbisa kwemakambani mazhinji. Cyberatics, kuyedza kwekubiridzira, nemaune uye usingazivi uye usingazivikanwe data kubhururuka. Dziviriro yeBhizinesi Reruzivo Zviwanikwa uye Nyika - Iko Kukoshesa Kwemakore matatu kusvika mashanu. Kudiwa kwevanyanzvi zvakadaro kuchakura. "
NINOVITKAYAYA, Director weBrand-Center HH.RTORAONS YEMAKARA ISHINA 2020 "Maererano neHHGERI: 2Gis, Tinkoff Bank, Sibur, Tele2, Rambler Group, Russian Railways uye Sporstal. Aya makambani, kunyangwe akasiyana siyana emakambani emakambani uye mashandiro emhando, anosanganisa basa riripo uye rimwe ruoko, ivo vanobhadhara zvakanyanya kune avo vanodzidziswa, vanodzidzira mukudzidziswa kwavo uye vanovandudza, mari yekutarisira Kugara zvakanaka, uye muna 2020 hutano hutano uye chengetedzo zvainyanya kukosha, ipa akasiyana siyana mabasa ebasa uye mabasa anonakidza ekushanda. " Pamusoro pemakambani ari pamusoro, Osovitskaya Zvinyorwa Rostelecom uye ALFA-Bank, uyo aisa chikamu chevashandirwi "muna 2019:" Ivo vakadzokorora zvigaro zvavo vachienzaniswa nemakore apfuura. ROSteleCom ndiyo yakanyanya kunaka mienzaniso yekuchinja kusvika kure kure kubva kune iyo tekinoroji kuti ienderane neyakagoverwa zvikwata uye maererano nekukurukurirana kwemukati: Zvakawanda zvekunakidzwa kwekunakidzwa Kutanga, semuenzaniso Online - radio, redhorendi maratho, mitsara inopisa uye zvakanyanya. Nezvimwe zviitiko zvinonakidza zveAlfa-bhangi, ndinoda kutaura neAlFuta Hondo - Chikwamo chepamhepo cheJava kuvaka. "
Chiyero chavo chevashandirwi vakanaka kwazvo muRussia uye forbes. Pakati pemakambani makuru ehunyanzvi ayo anovandudza chinzvimbo che2020, zvinokwanisika kugovera costlelecom, nekuti gore rakaratidza kukura kunoshamisa, kusimuka kubva pamusuwo wegumi nembiri; Panzvimbo yechitatu yaive Tinkoff Bank, iyo yekare gore pakutanga chete 25, uye pane 4 nzvimbo - Sibur, Score 20 mapoinzi. Mutungamiriri weCarat yaive yandex, ichikwira kunzvimbo yekutanga kubva pachinzvimbo chechina.
Inosungirwa nzvimbo yebudiriro yebasa redhijitari-nyanzvi mudzidziso inoenderera mberi. Makambani mazhinji aifanira kuwedzera pamhepo yekushambadzira pamadhipatimendi, uye magashiro emarwadzo, asingade kurasikirwa nebasa, adzoreredzwa. Unyanzvi Hushe - Unyanzvi Kuyera Unyanzvi - Nhasi Tichazotanga kuendesa Mutambo Mufashoni Unyanzvi - Universal Social Social. "Mukushambadzira uye muDhijitari, unogara uchidzidza, mazuva ese. Kunyanya muDhijitari - Nyika Inochinja nekukurumidza, "inodaro Evgeny evilampiev kubva paRostelecom. Mukambani yave ichishanda kwemakore anoda kusvika 2,5. Maonero anoshanda muHurumende kambani "anononoka uye azere nehukuru," anofunga kuti ngano: "Mukushambadzira kweDhiviti hakugone kuitika kwenguva yakareba. Isu takasununguka zvachose mukuita sarudzo: nekukurumidza taura pfungwa, nekukurumidza ita. Rontelecom akareba asina kujairwa neese telecec muridzi, uye nekambani yehukama Wink, zvigadzirwa zvichienderana nehungwaru hwehunyanzvi uye zvakanyanya zvimwe. Iwe pachako, ini ndinoda kuti mukati meimwe kambani iwe yaungashanda nezvigadzirwa zvakasiyana-siyana uye zvevatauri vateereri. "
Imwe mukana wekushanda mukambani hombe evanofunga nezvechiitiko ichi: Inosimbisa uye inokurudzira, chiyero chakadai chidhoma chikuru pachayo. Asi, kune rumwe rutivi, iri ibasa rakakura, nekuti maitiro asiri iwo anogona kukanganisa mukurumbira wekambani. Uyezve kambani hombe mikana yakanaka yekukura. "
Ingo ingo enda kubva patenji kuenda kuDhijitari here? Zvinoenderana nekuti wanga uchibva kure kubva pamhepo, kubva kumudzidzisi wako uye chishuwo. "Nekuuya kwemabasa matsva nenzvimbo dzebasa, yakawanda uye yakawanda uye yakawanda inobudirira mienzaniso yekushandurwa kwenyanzvi munzvimbo dzakasiyana muDhijitari, - Kuyerera kwevanhu vatsva muDhijitari kwave kukwira sezvo usati wasati watenda kumikana mitsva yekudzoreredza: Dzidzo yepamhepo inobvisa zvipingamupinyi kune vanhu vasina hunyanzvi. "
Izvi zvinosimbiswa ne geekbrains nyanzvi. "Muna 2020, takaona kukura kwekufarira nzira yekushambadzira kwedhijitari. Saka, masimba anozivikanwa ekushambadzira mugelbrains akazova "internet kushambadzira" (anenge 26% yevadzidzi) uye "Smm manejimendi" (17%) akasarudzwa, "anodaro Victoria Kameno - Kupfuura 7% ye "kushambadzira" vadzidzi vakapedza iyo fekitori yechigadzirwa analytics. Kana tikataura nezvemapurogiramu mapfupi, mafambiro akanyanya kuzivikanwa eSimbi STM Gore rino, kufarira kwevadzidzi vedu kunzvimbo ino kunoramba kuchikura: Kana iwe ukaenzanisa kukurumbira kwe "kushambadzira" kutungamira "chikamu chazvino nenguva yakaenzana, tinoona kuwedzera kwe140%."
Evgenia NagornoMwaka wadarika, Eugene Nagirnya akashanda mukugadzirwa kwefaira - akatarisa mukati me studio maitiro. Asi muna Kubvumbi 2020, nhamba yemazuva ekushanda yakadzikira kwazvo munharaunda ye studio, uye kutanga kwaigona kuisazve mukana wekushandisa chirongwa chekunakidza online: "Nekuda kweizvozvo, ndakatanga kuchinja basa rekugadzira mapurojekiti uye Pakupera kwezhizha rakapfuura chinzvimbo chekugadzira mugadziri atove zuva rakazara muAgency "Parahab". Chikamu chebasa rangu chichiri kusungirirwa kune iyo set, asi inenge gumi muzana yehuwandu hwakazara uye chete kunze kwenyika. Iyo online fomati ndeye 100% yakakodzera ini. "
Nei uchifanira kutanga nyanzvi uyo anoda kuenda kuDhijitari? "Kutanga, ichokwadi kuona kutungamirirwa, - kuraira Vinogradav. - Pamusoro pekufarira mune imwe tekinoroji sphere, tarisa yako yakapfuura, iyi ndiyo yako yakakosha ngoro: Ndeipi chiitiko chaunacho chauinacho chiri nani, dzidzo yekutanga yakakwanisa kuwana? Mhinduro dzemibvunzo iyi dzichabatsira kusarudza kutungamira uye basa. Zvichava nyore kuti iwe udzidze. Kechipiri, dzidza basa uye uwane "yako" tsika. Tsvaga uone kuti nyanzvi dzinoshanda, teerera kune vhura hurukuro, taura nevamiriri vebasa, kunyatsonzwisisa zvinhu zvebasa ravo. Zvikoro zvakawanda zvedzidzo zvinopa hurukuro dzakadai. Yetatu, edza kubhuroka mumagariro emunharaunda, kudzidza Central Asia, kugadzira dhizaini kana chirongwa. Chinhu chikuru ndechokunzwa kuti kubva kune akasiyana-siyana emaporofesa akakodzera iwe. Kuedza kwekutanga kuchabatsira kuumba mibvunzo iwe uchiri kudzidza. "