Maneja wepamusoro Nike akarega kubva kukambani. Izvi zvisati zvaitika, chinyorwa nezvebhizimusi remwanakomana wake paSneakers

Anonim

Iyo novice entrepreneur yaishandisa kiredhiti kiredhiti kadhi inoramba kutambira ruzivo kubva kwaari.

Maneja wepamusoro Nike akarega kubva kukambani. Izvi zvisati zvaitika, chinyorwa nezvebhizimusi remwanakomana wake paSneakers 13357_1

Mutungamiri weMutungamiri weVatendi muNorth America Ann Hebert (Ann Helbert) Makore Ekuruboshwe Mushure memakore makumi maviri nemashanu ebasa. Sezvakamanikidzwa muNike, maneja wepamusoro akasiya kambani pane yake chikumbiro. Izvi zvakaitika mazuva mashoma mushure mekuburitswa kweBloomberg zvinyorwa nezvebhizinesi remwanakomana wake mune dzimba dzeSneaker. Mhuri inoramba kupomedzerwa kweruzivo rwemukati nekuda kwezvakanakira.

Sechinhu chebroomber chinogona kukuvadza maneja wepamusoro nike

Gamba guru remanyoro ane makore 19 joe Heberbert (Joe Hebert), anotungamira bhizinesi pasi pezita reNickname West Joe. Kuburikidza nenhoroondo yake, Bloomberg hurukuro dzemamiriro ezvinhu azvino mune snicker-indasitiri, semuenzaniso, inotaura kuti denda rondedzero-19 haina kukanganisa vatengesi vakaita saiye. Pane kusapindirana, mamiriro ezvinhu akasiyana akabatsira kukurira mukutengesa.

Zvinoenderana neiyo Investment Bank Cowen Inc., Iyo bloombberg inoreva, imwe yemari inokurumidza yekuwedzera yemusika wechipiri yabuda kwemwedzi mushure mekutanga kweiyo dengic. Zvakanyanya kukanganisika hurukuro dzakakura dzemakambani ayo anotengesa shangu - kusvika pakudonha mumitengo kaviri. "Zvizhinji zvidiki zvidiki zvekutya uye kuisa discounts pa50%. Achangoyedza kubvisa zvese, "Cheberi akadaro.

Maneja wepamusoro Nike akarega kubva kukambani. Izvi zvisati zvaitika, chinyorwa nezvebhizimusi remwanakomana wake paSneakers 13357_2

Nekutanga kwezviitiko zveanticoronevirus uye quarantine, vangangove vatengi vakamira kuenda kuzvitoro zvekutamba uye vakatanga kushandisa online mapuratifomu senge stockx. Mumiriri webasa akasimbisa kuti May naJune vakava mwedzi mizhinji yemari kubva panguva yekuvhunduka munaFebruary 2016. Iyo Gwaro reruzivo Netflix uye Espn "Kutamba kwekupedzisira" Pamusoro peMichael Jordan: uye pane maMhando dzevaridzi veJordhani Vanowana Zviuru zvemadhora

Kwenguva imwe chete iyoyo, kukura kwakapinza kweWest Coast Streetwear. Sekureva kwaHebert, muna Chivabvu 2020 akagamuchira zviuru mazana matanhatu emadhora uye akamuka akaenda kune vatengesi vepamusoro vevatengesi paStockx. Izvi zvisati zvaitika, mari yake paavhareji haina kupfuura mazana maviri emadhora pamwedzi.

Kana muzvinabhizimusi webhizinesi akatarisana nematambudziko mukugoverwa kweshangu, akatarisa pane online. Chikwata chake chakatevera matsva matsva uchishandisa bots uye akavatenga mumavhoriyamu makuru asati vawana vatengi vakajairwa. Akavhurawo boka rekutaura kweboka mune discors: 250 madhora pamwedzi pamwedzi aigona kuwanikwa pamberi pekuburitswa, kuderedzwa uye kutengesa.

West Coast Streetwear's Wekumakwikwi ane iyo software imwechete uye yakafanana nemusika pane stockx, yakanyorwa bloomberg. Herbert akadaidza kuti anokwikwidza kuvapo kwekuvapo kwe "kusarongeka uye kwakavimbika kuongorora" kana uchitenga shangu uye kunzwisisa kwekuwedzera kuwedzerwa.

Mukukurukurirana nemumwe mutori wenhau, Herbert akarondedzera kuti "mukutsvaga kukurudzira" kwakafamba kuenda kuUnited States kunotengesa shangu kurudyi kubva kuRori - Kutevera muenzaniso weMuvambi Nike Phil Knight. West Coast Joe akapedza anopfuura mazana maviri emadhora ezviuru zviuru zviviri nevaroora mutariro yekuwana zviuru makumi mashanu zvemadhora akasvika. Yakanga ichinyanya kuiswa padzvenyuro dzeNike, kunyangwe paine dzimwe nguva madidas zvitoro.

Pedyo neyekupedzisira pane izvo zvinyorwa, mutori wenhau Bloomberg akataura kuti "chaizvo nemukana" akadzidza nezvehukama hwemurume webhizinesi neyemaneja weNike. Akaona izvi pakupera kwaJune 2020, Joe Hebert akadana mutori venhau kubva kuna Ann. Mutori wenhau paakakumbira kuratidza mari yeWest Coast Streetwear, iyo entrepreneur yakatumira iyo inobvisa kubva kuAmerican Express Corporate Card To Ann Hebert.

Maneja wepamusoro Nike akarega kubva kukambani. Izvi zvisati zvaitika, chinyorwa nezvebhizimusi remwanakomana wake paSneakers 13357_3
Ann Hebert. Yakatumirwa na: Ohio University / Kate Dygas

West Coast Joe yakasimbiswa bloomberg iyo Ann Helert ndiye mai vake. Iye, maererano naJoe, "akafemerwa" kubasa rake, asi akagara "zvakakwirira kwazvo" zvakarambidzwa kuudza chero ruzivo rwemukati nemwanakomana wake kusvika pakuita zvinongedzo.

Zvakaitika pakupedzisira

Helbert akasimbirira kuti amai vake nenzvimbo yebasa rake havana kutaura muBloomberg zvinyorwa, uye vakamira kutaura nemumwe mutori venhau nguva pfupi mushure mekutaura nyaya iyi. Ann haana kupindura iyo agency mafoni.

Mumiriri weNike akacherechedza kuti Ann muna 2018 akazivisa ruzivo rwekambani nezvebhizimusi reMwanakomana. "Hapana kutyorwa kwezvematongerwo enyika kwemukati, kunopa ruzivo rwekuchengetedzeka, hapana kupokana kwezvaunofarira kana hukama hwezvekutengesa," kambani yakambotongerwa kubuda kwezvinhu zvacho.

Ann Hebert haana kupindura bloomberg mibvunzo uye mushure mekusiya basa rakaziviswa, izvo zvakaitika musi waKurume 2. Chii chaichimbova maneja wepamusoro maneja achasatora, asi muNike zvave kubvira muna 1995: Panguva dzakasiyana aishanda semusoro wekutengesa kuNorth America, pamwe nemusoro wemapoka eAsia -Pacific Dunhu uye Latin America.

Nzvimbo yekupedzisira yeheger inogarwa kubva kuna June 2020. Iko kukosha kwemari yekambani mushure mezvakaitika hakuna kuchinja zvakanyanya. Ndiani achatora iyo yakasununguka post, Nike yakavimbisa kuzivisa gare gare.

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