Muhupenyu hwekutanga kutanga, rimwe zuva nguva nguva yacho ikaitika kana zvichinzi zvichikosha zvakanyanya mari. Saka, muna 2020, basa rekutakura kwemaseti ekubheka elementie akakwezva mari yekutenderedza mari yemari yeRussia kubva kuRussia? yakanga iri imwe yezvakakura kutengeserana kwegore.
Chinhu chinonyanya kukosha ndechekuti nei maitiro ese anotanga, kunzwisisa kuti kambani inonyatsoda mari yemukati, uye mune yakananga madhora zviuru zana, asi zvinopfuura madhora maviri emamiriyoni emamiriyoni emamiriyoni). Kuti uuye kune izvi, anowanikwa anofanirwa kufanofungidzirwa kwemakore 1-2 ari pamberi, angave iwo maitiro emari zvakakwana, ipo, uye ichave yakasununguka kuvaka kambani mukati mechimiro charo. Kana mhinduro iri "kwete" uye inoda cheki yakawanda, yakakodzera kudzoreredza mune institutional investors.
Kana iyo yekutanga yekutanga yaigara pane bhizinesi ngirozi mari, ichafanira kuvakwazve. Shanda nevarimi vemasangano vanovakwa zvakasiyana: Paunenge uchironga kusunungurwa kutengeserana uye kuvharwa kwayo, kuri kudikanwa kuti uise nguva. Sekureva kwehuwandu, 90% yemakambani madiki anokundikana, ne7,5 kubva pagumi "kupisa" kunyangwe neyekuisa capital rutsigiro. Startup mari inogara iri njodzi kune vanoisa mari. Kune rimwe divi, venture capital investment inzvimbo inobatsira kwazvo munyika. Semuenzaniso, akaisa mari paGoogle madhora zviuru zana, David Checheriton akakwanisa kuve mumwe wevanhu vakapfuma munyika nemari yemadhora mazana matanhatu emadhora (kubva muna 2020).
Kazhinji ongororo dzinoverengerwa kuti maitiro ese anotora huwandu hwemwedzi 4-6. Nekudaro, kutaura idi zvinobva kwakawanda kwazvo. Mune yedu kesi - zvinopfuura gore. Ndokunge, nguva inotarisirwa inogona kuwedzerwa zvakachengeteka na3 - ichi ichave fungidziro yenguva panguva iyo ichave nekukurukurirana kwemamiriro ezvinhu uye mamwe mapoinzi, kuchengetedza nekuvhara uye kuvhara kutengeserana.
Zviri chaizvo nekuti maitiro ekuvhara chibvumirano chekuvhara anotora nguva inotarisirwa, zvakakosha kuve nehurongwa kwete chete hurongwa mukati, asiwo na, mukufanana, mukufananidzai, mukufananidzai neyakafanana neyekukurukurirana kukuru. Dzimwe nhaurirano dzakakosha. Mukufamba kwekufamba kwekutengeserana kwedu kukuru kubva kuRDip uye Birtiele, takavhara vashoma. Kana basa iri risina kuitwa, pane huipi hukuru iyo yenguva yekumirira mari yemari ichapera, uye hapana chingazova chinhu chekurarama. Pamberi pemhedzisiro yaunoda mumugumo wakadaro, haugone kuwana.
Investor Tsvaga: kutsungirira uye basaHazvina mhosva kuti zvinoita kunge zviri pachena kuti pakutanga kutarisa, kuramba uchingopfuurira kusarudza kana kutengeserana kuchavharwa kana kuti kwete. Munguva yekutsvaga kweanopa tsime remari, kutanga-ups vanofanirwa kutaura nevanogona kushandisa mari, mari, makambani. Kwete mumwe nemumwe wavo ari nyore kubata uye nekukurumidza anoita sarudzo: Vamwe vanorambidzwa, vamwe vanokwevera. Kunyangwe munguva dzakaoma kwazvo hazvibviri kukanda mapfumo pasi, iwe unofanirwa kusimuka uye kuenda mberi - iyi ndiyo kiyi yekubudirira.
Imwe pfungwa yakakosha ndeyekuvapo kweTrex. Pasina iye, kunyanya mumusika weRussia, apo pasina vazhinji vatori vechikamu uye vanokwanisa kutevedzera nzira yekutanga. Kupiwa kuti nguva yekuvharwa kwekutanga kwekutengeserana kwakakura kwazvo, vagadziri vemari vari kutarisa kuti makambani mangani anoita gadziriro uye zvirongwa zvekuvandudza. Kana vatengi vachisvika nguva dzose uye vanoratidza kuti vakakwanisa kuzadzisa imwe nguva maererano nezvakamboita, zvinokonzera kuvimba nevarimi.
Kana basa racho pakukwezva bhizinesi ngirozi mari maitiro anogadziriswa, kuvharwa kwekutengeserana kukuru maererano nekumanikidzwa kwakanyanya kuedza kukuru. Eya, muvambi aroorana akasimba muchimiro chechikwata chinogona kuvhara zvakakwana os, sezvazvinetsa zvakaoma kusanganisa zviitiko zvazvino zvekambani uye fundraising fundraising.
Nzira yekubudirira: kutaurirana, Pr, kuvimbaIye anoziva kuteerera uye kunzwa FIDBEK vabhadhari kunobudirira. Ehe, hapana homwe ichati zvakananga kuti uvandudze kutanga kwekutora mari. Asi nemibvunzo ipi inobvunzwa nevanoita mari, pavanotaura, zvavanoda, iwe unofanirwa kuedza kunzwisisa kuti vanhu vatambi chaiwo, uye vanokurumidza kuvhara. Uyezve, njodzi dzichasiyana zvinoenderana nenzvimbo yemunhu ari musangano. Hazvigoneke kuti urege kuifuratira: Ipo mativi akagadzikana nemumwe, hapana kufamba kuchaitika. Panofanira kunge paine chibvumirano nevaya vane maonero akafanana pazvinhu zvekuronga, pane simba rakanaka muhukama uye kune imwe "imwe" chemistry "pane imwe nhanho.
Mushure mekubudirira kuvharwa kwekutengeserana, iwe unofanirwa kuchengetedza kutaurirana. Maererano nekudzidza "Venture Barometer 2019", 38% yeUnt-ups Taurirana neyevanzari 1 nguva pamwedzi, 35% - kamwe chete pasvondo uye 27% - quarterly. Vagadziri vemari, kune yavo, zviite kazhinji kazhinji: 53% yavo vari kutaurirana nemakambani ePortfolio. Mativi ese ari maviri akacherekedza kuti kuzivana kwavo nenyika huru yemabhizinesi uye vanhu vakaringana ndiyo yakanyanya kukosha rubatsiro rwekutanga muPortfolio. Uye iyi mukana wakakura wekuwedzera kukura kwekambani.
Iwe haufanire kukanganwa nezvevabati vazvino: Vanofanirawo kutaura uye kuvaka hukama hwekuvimba, saka vanhu vari munyaya yemanyowa ichasangana. Pasina rutsigiro rwekugovana, semuenzaniso, isu hatiomeri kuwana mhedzisiro yakadaro. Mumamiriro ezvinhu akaoma uye vatengesi vakaita nekunzwisisa kuti kumwe kunhu kubhadhara kwakamiswa, kwakagadziridzwa nguva dzose kwavanoita zvakajeka maitiro.
Iyo yekupedzisira, chii chakakodzera kutaurwa ndeyePR kana manejimendi ekuziva kwemukurumbira wemusika. Hatina kutora mukana weizvi, asi mushure mekunge chiite pachena kuti nguva yacho yakakosha. Musika weRussia hauna kukura seEuropean Saka, asati akurukurirana mupfungwa dzemutengesi uye nyanzvi yenyanzvi, iyo "mufananidzo" wekambani ichaumbwa, uye izvi zvinowedzera mwero wekuvimba uye kuwedzera kurerutsa kutaurirana.