Ibyasobanuwe mukwezi kwambere k'umurimo abaremwe wumushinga ukomokamo ukomokamo ukomokamo ukomoka muri Dodo nuburyo bwo gusuzuma isoko nabanywanyi.
Ukuboza 2020, Dodo yafunguye cafe wa mbere kugurishwa kwa Shawarma "doner 42". Isosiyete ifite intego zikomeye: kubaka umuyoboro w'abakora mu Burusiya bwose, hanyuma uvumbure cafe mu bindi bihugu.
Bitandukanye ingingo gakondo hamwe na Shawarma, dorer 42 igerageza gutegura ibicuruzwa bimwe kubintu byose, bikaba biterwa numuntu runaka mugikoni cyigikoni, kandi umwe mubanyamuryango nyamukuru atekereza kugaruka kw'abashyitsi.
Niba amasosiyete ashoboye gushyiraho inzira no gukuraho "Jambs", buri "dorer 42" ashobora kuzana amafaranga miliyoni 5 ku nyungu ku kwezi, avuga ko amafaranga miliyoni 5 akora ku mafaranga buri kwezi Muri Monologue, yatangarije ibibazo bya mbere, uburambe bwungutse kandi mu bihe serivisi idakeneye kwemeza ibyifuzo by'abaguzi.
Umuyobozi "Doner 42"
Kuki Shaurma
Ibintu byose biroroshye cyane - Icyamamare. Shawarma, Shaverm, Doner nibindi - ibicuruzwa byumvikana. Irashobora kwitwa ukundi, ariko imiterere yikintu cyinyama cyangwa ntabwo ari inyama, gutekwa i lavash, iri kwisi yose.Turashaka kugurisha ibicuruzwa byacu mu Burusiya gusa, turateganya kujya mu Bushinwa, Amerika, mu Budage. Mubyukuri, Pizza muri Dodo yatoranijwe kubwimpamvu imwe: Pizza nigicuruzwa kizi kwisi yose.
Nabwiwe nti: "Ariko hariho n'indi nzira yo guteza imbere, hari ikindi kintu." Hariho, ariko ni ibihe? Ahari hanze yuburusiya, ntabwo ari ngombwa kubandi burusiya?
Gutezimbere imiterere ya Poki muri Bangladesh cyangwa muri Afrika, ukeneye umwanya munini namafaranga. Tugomba gusobanurira abantu icyo aricyo. Iyo ubutaha cyangwa ubundi buryo bugaragara kwisi yose, tuzabifata.
Igimaze kubyerekeranye ku isoko rya shawarma n'impamvu hakiriho imiyoboro ya federasiyo
Nahuye n'isuzuma ryerekeye amanota ibihumbi n'ibihumbi 40 mu Burusiya. N'umugereka "aho Shaverm" - amanota ibihumbi 15. Gereranya isoko biragoye kubwimpamvu ebyiri:
- Nta makuru - no muri serivisi zamagare. Kuri "2gis", "Ikarita ya Google" na "YandexCartCart. Ibi, by, ni imwe mumpamvu zituma serivisi "aho Shaverm" yaremewe.
- Ubu ni ubucuruzi butandukanye. Ihema hamwe na Shawarma ni ubucuruzi bumwe. Ibyo dukora kuri 70 m² nubundi bucuruzi. Nibyo, ibicuruzwa birasa - Shawarma, ariko ntibishoboka kugereranya, urugero, kurugero, Burger Intwari na McDonald's. Kandi abo hamwe nubutaka, ariko imiterere n'ayabateye intego baratandukanye.
Hariho ibintu bibiri bigaragara: icya mbere, isoko ni rinini, icya kabiri, icyifuzo cyibicuruzwa ni kinini. Kuki utanga isuzuma niba Shawarma ari kuri buri mpande, abantu bose barayikunda kandi barabishaka? Inshingano zacu ni ugutwara iri soko.
Dufite agace k'imigabane aho nta bakinnyi bakomeye. Nihehe urunigi ruzwi rwo guhinga cyangwa ibyumba bya mini-fitne? Ariko ikigaragara ni uko gufungura ingingo imwe, ariko gukora umuyoboro - ubucuruzi budasanzwe bugoye. Umuyoboro wibiryo byihuse biragoye cyane. Hariho andi mategeko, ibindi bibazo.
Redudature zifite ibigo imwe igera kuri eshanu, ntuzi no mubibazo nkibi. Nubwo resitora n'ibiryo byihuse bigurishwa ibiryo, ariko ni ubucuruzi butandukanye.
Ikibazo nyamukuru nukugenzura ubuziranenge iyo bitanga umusaruro. Nigute ushobora kugenzura ubwiza bwingingo icumi? Benshi basanzwe kumanota abiri biragaragara: Ibiyigize byaciwe muburyo butandukanye, witegure muburyo butandukanye.
Kuki "gatatu" ibintu hafi ya byose byiteguye kuva mu ruganda-igikoni? Kuberako niba utangiza umunyekumwe wa salade cyangwa gukandagira mu isafuriya - ibintu bigize ubucuruzi bwa resitora - ufite umutetsi kuri buri ngingo muburyo butandukanye. Muburyo bwibiribwa byihuse, icyitegererezo ntabwo gikora, ugomba gukora isosi imwe kumajana hamwe na fry yoroheje.
Kubwibyo, twataye inyama zo guteka kumacakuraho (kurya) - urashobora kubona igice kibisi, kandi urashobora kubona kwambara. Ku bitureba, ntibishoboka, kuko inyama ziva kubatanga zimaze gutoranya, gabanya ibice kandi zipakira mumapaki ya kilo.
Umutetsi abona inyama muri firigo, ikwirakwira kumuntu woroshye kandi yohereza mu itanura (parokonocomat), aho ku bushyuhe bwa dogere 260 bikaranze kandi bihinduka kimwe.
Twafunze ikibazo cyinyama zikaranga amafaranga yo guteka, kandi hari ibindi bikorwa byinshi. Turimo gukora kuri bo kugirango ireme ryibicuruzwa biri kumurongo wa enna.
Ingorabahizi y'ukwezi kwa mbere
Twakoraga inzira ebyiri zitandukanye muburyo bubangikanye. Iya mbere ni kurema igitekerezo no kwitegura gupima, icya kabiri nicyo gifungura ingingo nshya. Biragoye gukora ibi bintu icyarimwe, birumvikana, bibuza amakosa.
AbakoziIgihe abantu bihugiye mu minsi ya mbere, abakozi, mubisanzwe, gukorakora byinshi, nubwo twese twakoze mbere yo kugabana. 30% by'abakozi bagiye nyuma yiminsi itatu yambere yakazi. Umuntu yaje kutitegura umuvuduko ukabije. Ariko hamwe nibibona hari umuntu wafunguye ishyirwaho ryo kugaburira.
Twungutse abakozi barenze. Ubu dufite numero zabo zirenze, tugenda dugabanya buhoro buhoro umubare wabakozi kuri shift. Amafaranga arenze agomba kumvikana uburyo wategura abantu mumahugurwa kugirango utange serivisi nziza, umuvuduko mwiza.
Inyungu nyinshi ni iminsi itatu yambere. Noneho hap umurongo, abantu bose bashaka kuza kugerageza, bahageze. Ntiharikibindi ko abantu 15 bageze icyarimwe, ubu baratangaga cyane mugihe, hari akazi keza.
Gutegereza abakiriyaByari bishimishije kubahiriza ibitekerezo byabashyitsi ba mbere. Kuri bamwe muribo, sinumva uko nabyitwaramo. Urugero, mu Mwuka, mu mwuka habaye urukurikirane rw'ibitekerezo: "Ntabwo ari doner ya Berlin, nari i Berlin, aratandukanye." Nari no muri Berlin, aratandukanye rwose, ariko muri Berlin, dorer igura amayero atanu.
Itsinda ryacu rishobora gukora doner iryoshye, ariko ntizizongera kugura amafaranga 180. Bizatwara amafaranga 400, ariko abantu biteguye kugura Shawarma kumarika ya 400, bike. Ubu ni ubundi bucuruzi, indi mico myiza yibicuruzwa, ubundi buryo.
Kugiti cyeByemezwa ko abaguzi bashaka guhitamo. Ibi ntabwo arukuri. Abantu bake cyane bashaka guhindura ikintu mu isahani, barashaka kuza kuri McDonald kandi bagura Cheeseburger cyangwa Bigmak, ni iki gihari? Rimwe na rimwe, basaba gukuraho igitunguru cyangwa kongeramo ikintu, ariko hariho abantu bake.
Iyo bahagarara, basaba gukuramo isosi y'inyanya no kongera ibirayi by'Abafaransa, ni imwe. Mugihe ukora ukoresheje porogaramu kandi ufite amabwiriza ategeka umwe umwe, ikintu cyoroshye cyane kwitiranya ikintu. Turacyafite shoals.
Igihe kimwe, twanze no gukuramo umuheto. Abashyitsi ntibasobanukiwe: nikihe kibazo cyo gukuraho umuheto? Kandi mubyukuri ko ukimara kubikora, uzahita utera urujijo. Umugabo wifuzaga umuheto n'umuheto azabona nta muheto kandi uko binyuranye.
Nyuma yibyo, rwose umushyitsi azinubira inkumi zose, izatanga "igice kimwe" kandi yandike ko itazongera kuri twe. Kubwibyo, biroroshye ko na rimwe wanga gukuraho igitunguru kuruta kuvuga ko tuzakuraho igitunguru, twitiranya byose kandi bitera uburakari.
Noneho dufite amahirwe yo gukuraho ikintu mubisabwa cyangwa ngongereho ikintu: urugero, Halapeno, isosi, ibirayi. Bidatinze, "Kusanya imikorere yawe" bizagaragara: Urashobora gukuraho ikintu na kimwe no kongeramo.
Ariko sinkeka ko hazabaho abantu benshi. Niba uhaye umushyitsi amahirwe yo kuvanga ikintu icyo ari cyo cyose, arashobora, adasobanukiwe, kubangamira ikintu kitaryoshye. Ariko ntibizahuza uku guhuza uku kuba we ubwe yabuze ibikoresho. Umukiriya azahora yibwira ko mu kigo cyawe gitegura uburyohe.
Ibisubizo byambere nibiteganijwe kugirango iterambere
Noneho amafaranga yacu yemeye kuringaniza ibihumbi 100 kumunsi, kandi iki ni icyumba gusa, ntabwo dufite kubyara. Impuzandengo yo kugenzura kuri cheque iri hagati ya 257 kugeza kuri 300, mubisabwa - kuva 400 kugeza 500 kugeza 500. Njye mbona, birashoboka kugera ku gihumbi 120-130 kumunsi utabitanga.
Nyuma yo gutangira kubyara, umubare wimibare miriyoni 5 buri kwezi aragerwaho. Kuri miliyoni 300 ku kwezi kuri Shawarme - bimaze kuba umubare w'akataraboneka. Mu turere dushobora kwishyura umwanya wa M² 150-200, urashobora kurenga miliyoni 6 buri kwezi. Ibisubizo biterwa no kumenyekanisha ikirango mukarere, ibikorwa byo kwamamaza, gucunga no gutanga umusaruro. Ntekereza ko ari ngombwa gushyira imwe nigice n'igice.
Nizeye ko hari ingingo imwe, ndateganya gushora amafaranga agera kuri miliyoni 10, amafaranga ashingiye ku karere, kuva ku giciro cyo gukodesha no gukora imirimo yo gusana, kuva mu kibanza cy'ejo hazaza. Kurugero, muri Norilsk ingingo irashobora gukora ingano miliyoni 6-7, kandi aya ni amafaranga make.
Mu bucuruzi bwacu, ikintu nyamukuru nicyo cyishyuwe. Kurya neza bifatwa nkingingo hamwe no kwishyura kugeza kumyaka itatu no kunguka 10%. Mbere, habaye ikimenyetso cyiza cya 15%, mbere na 20%, ariko ubu turi mubisabwa bikomeye.
Icyitegererezo cyacu cyoroshye cyane: Dufata icyumba gito, 65-70 M², tubyuka kuri ultra-traffic traffic yubukode burenze kandi twige kuyihindura. Byoroshye cyane kuruta guhaguruka ku ngingo idakomeye, shora amafaranga menshi mu kwamamaza kwaho, guhamagara abakiriya nubwoko butandukanye. Kuki gukora kuzamurwa mu guhanga mugihe ushobora guhagarara kumuhanda no kwiga kubihindura abaguzi?
Kuberiki umuyoboro wa federasiyo ukeneye gusubiza "kuri Bazaar"
Niba turimo kuvuga ingingo zawe, ukeneye amafaranga menshi. Birakenewe gukurura abashoramari, kuko inyungu zidahagije kugirango zishobore. N'abashoramari baracyakeneye kumvisha amafaranga, harakenewe impaka z'icyuma kugira ngo ukwemeze gushora imari muri urchopitis.Niba tuvuga iterambere binyuze muri Francise, ibi ni ubundi bucuruzi, kandi biragoye cyane.
Abantu benshi batekereza: "Muri iki gihe, kandi umwenda uzagenda." Kuri bo ni amafaranga ahinnye. Ariko kwinjiza amafaranga bitangira ntabwo bivuye kubambere kandi ntabwo biva mu ngingo ya kabiri, birashobora gufungurwa birenga ijana kandi nyuma noneho gutangira gushaka inyungu.
Francise agomba gushobora kugurisha, na nyuma yo kugurisha abafatanyabikorwa bashinzwe kugurisha, ubafashe kubona. Noneho ijambo "franchsise" ryatesheje agaciro gato kubera umubare munini ufite intege nke cyangwa urenganya, harimo mubitabo.
Bamwe babona gusa imisanzu ya panwal, kugurisha francise bihenze cyane, hanyuma bafata ingoma. Mu gihe gito, gahunda nk'iyi izakora, ariko hanyuma rero kuko isoko igomba gusubiza - igihe Franchise azumva ko badabona ko batabona ko batabona inkunga yo kuyobora cyangwa batumva icyo ari ibinyoma. Kandi byose, ku ngingo eshanu kugeza kuri esheshatu, iterambere rizahagarara.
Turasobanukiwe neza ko tuzaha abafatanyabikorwa bacu: Dodo ni sisitemu, sisitemu yo gutanga isoko yiteguye mumijyi yose yo mu Burusiya, byoroshye gusaba no gukorera mu mucyo. Dufite urubuga rwa Dodo, aho ushobora kubona amafaranga ya buri mushinga, nanditse kubyerekeye "dorer 42" fungura mumuyoboro wawe.
Urashobora no kunta ijambo niba nanditse mbere, hanyuma undi. Bituma biba mu ijwi kandi bifite inshingano imbere yawe, imbere yitsinda, imbere yabafatanyabikorwa ejo hazaza nabandi.
Impamvu Gusobanura Gutegeka Gusaba hanyuma ugagaruka
Turashaka kwiga gutanga itegeko vuba bishoboka kugirango abashyitsi basubire kuri Shawarma yacu. Garuka nimwe mubipimo ngenderwaho mubucuruzi ubwo aribwo bwose. Umuntu ntazaza kunshuro ya kabiri niba utanze Shawarma muminota 15-20. Ndetse ukoresheje umurongo muto kugeza kuri batanu, barashobora gutegura Shawarma igihe kirekire.
Inshingano zacu nugukora abashyitsi gutumiza binyuze muri porogaramu, irihuta cyane kandi yunguka cyane. Kandi kubera ko twigeze gukurikirana kugaruka, impuzandengo, amafaranga, LTV binyuze muri porogaramu. Abantu bategetswe kuri cheque ntibuboneka, kuburyo muri buri kintu cyarira.
Iyo umubitsi abwira abashyitsi kubyerekeye gusaba, benshi bitabira: "Turabizi, ariko kuri cheque byihuse." Abantu bafite icyitegererezo mumutwe ko gusaba ari ikintu kiremereye kandi ugomba kwinjiza agatsiko k'amakosa kugirango wishimire. Nubwo mubisabwa birahagije kwinjiza terefone kandi birashobora gutumizwa.
Mugihe konti isaba kuva kuri 30% kugeza kuri 35% yinjira, iki kimenyetso gishobora kuba cyihuse kugera kuri 50%. Tuzabyutsa gukoresha porogaramu: Kora ibiciro biri munsi ya cheque, tuzatanga kugabanuka cyangwa ikawa yubusa kuri gahunda ya mbere. Tuzagira amanota ya Bonus, "DonerCoins".
Inyuma ya porogaramu ejo hazaza. Abantu bazakomeza kujya muri digitale. Icyitegererezo cy'Ubushinwa nigihe kizaza. Ubushinwa bumaze kumenya ko hafi 100% byamabwiriza anyura muri Wecat, kandi birashoboka ko tuzaza. Ahari nyuma yimyaka 5, ahari nyuma ya 10, ahari nyuma ya 15, ariko rwose nzaza. Niba ukora serivisi nziza igendanwa, nko mubushinwa, umuntu ntazahitamo, azatangira kubikoresha.
Hariho indi mpamvu yo guteza imbere gusaba. Hariho abantu benshi "ibisekuruza tiktok", ntabwo buri gihe bashaka kuvugana nabandi bantu. Noneho hari inzitizi nyinshi zishaka kubona terefone igendanwa, kora itegeko kandi uyitobora bucece. Kuri bo, igisubizo cyiza ni porogaramu igendanwa.
Kuki McDonald yashyize terminal nini kugirango ategeke ibicuruzwa? Ntabwo kugabanya umurongo gusa - kandi kuberako benshi badashaka kuvugana na gato. Ndetse na nyuma yanjye, nitegereza rimwe na rimwe sinshaka kubaza menu no kuvuga ko nshaka gutumiza. Biranyorohera kubona terefone, kanda buto ya buto hanyuma ubone ibicuruzwa ucecetse.
# doner42 # dodo
Isoko