Kuki muri hoteri igihe cyose guhagarika uburiri kugirango ugomba gukora imbaraga zidasanzwe zo gukanda munsi yigituba, zerekana igice mu ibahasha? Ni ukubera iki gufata impapuro zumusarani giherereye ahantu hatameze neza kuboneka kubashyitsi barembye cyangwa octopus? Kuberako ukorera muri hoteri yazimye ubwenge.
Lindstrom yakoranye ibigo byinshi byingenzi - kuva Google kwa Burger King, hamwe namasosiyete yo munganda zitandukanye - kuva mu kirere cyo mu kirere kuri posita. Mu ikubitiro, yabereye mu byatsinzwe, aho yabaye umuyobozi kandi yabaye umutware "kumva ikirango" no ku bucuruzi, hanyuma bimurwa mu kugisha inama mu bucuruzi no mu bucuruzi bukomeye . Igitekerezo cy'igitabo "Minisiteri ya Komisiyo" (mu Burusiya birateganijwe kujya mu nzu y'ibinyoma) byagaragaye igihe Lindstrom yabonye na bureaucracy, amategeko n'ibindi "ibisekuruza", utabonye isi hanze.
Hafi yubuswa nibibazo duhura nabyo nkabaguzi, urashobora kubona isoko - ibibazo biri muri sosiyete, kubwimpamvu zimwe na zimwe zanze gukoresha ihame ryumvikana no kutiba. Ukuri kw'icyamamare - Menyesha abandi nkuko ushaka kuvugana nawe, - burigihe ureka gukora mubucuruzi.
Ibigo birashobora gutangaza kwibanda kubakiriya, suzuma kunyurwa nabaguzi ibicuruzwa na serivisi zabo, tegura amatsinda yibanze nubushakashatsi, ariko mugihe kimwe ntibabona ibibazo nyabyo. Lindstrom yakoranye na Banki nini idasanzwe mumakarita yinguzanyo, abona uburyo bwo kugaruka bihagije. Yatumiye abayobozi bakuru ba Banki mu nama, baganira cyane ku gihe cyo gufunga amakarita yabo. Kimwe mu bisobanuro, amaze kugera mu bijyanye na bagenzi bashinzwe iteraniro, bagerageje kwishyura ikarita y'ibigo bya tagisi, ariko sinabishobora. Bisabwe na Lindstrom, yahamagaye ikigo cya Banki yihamagarwa, ategereza, yumva umuziki mwinshi, yanditse imibare myinshi (5 mbere, noneho 7), yateganyirije umuziki, umuhamagaro wawe ni ngombwa Kuri twe, nyamuneka guma ku murongo ", yoherejwe kuva ku bufatanye bumwe nandi ...
Nyuma yibyo, umurimo w'ishami ry'umukiriya warahinduwe rwose.
Igitabo gifite ingero nyinshi zisa, kuri lindstrom yerekana akamaro ko gushyira imbere ubwenge busanzwe mubucuruzi. Ibi birashobora kuba bifitanye isano no gushinga ibicuruzwa, umubano wabakiriya, imiterere yubuyobozi, ishyirwaho rya KPI, nibindi. Bitabaye ibyo, bureaucracy yica ibitekerezo, imihango iragenda irushaho kumererwa neza, imico yihariye ihinduranya amahame yo gukosora, kandi ibigo biri mubundi bundi buryo, aho imirimo ibarwa, ntabwo ari abakiriya n'abakozi Ushaka.
"Hari umuntu wigeze asoma uburyo bwibibazo twese twuzuza igihe cyose? Iyo njya muburyo kandi nasabye kuzuza urupapuro, rimwe na rimwe nashyira akamenyetso mu murima "yego" mu gusubiza ikibazo "Uratwite?". Nta muntu wabibonye. Birashoboka ko natwite? "
Lindstrom ntabwo ibwira inkuru zisekeje gusa kubyerekeye ubupfu rusange kandi bidasanzwe, urutonde rushya rwacyo cyitabwaho kumurimo wa kure, harimo no guhuza muri zoom. Itanga gahunda yo guhindura impinduka yemerera isosiyete kuva mu mategeko, ikanguka ubutwari no gutangira guhinduka - binyuze mu kurema isosiyete ubwayo ya "Minisiteri y'Abatumire," yashyikirijwe izina ry'igitabo.
Ibisubizo byoroshye bidahwitse aho kubatira kandi bidashoboka - Ubu buryo bugufasha gutera imbere kandi anagumana amafaranga - agenzuye mubikorwa. Iyo usanze mu nama itaha, uzategura indi raporo cyangwa imikasi ipakira mu gupakira pulasitike, idafunguye idafite imikasi, birakwiye guhagarara no gutekereza - niyihe ngingo?
Minisiteri yubu buryo busanzwe: Nigute ushobora gukuraho kaseti itukura ihativisi, urwitwazo rubi, hamwe namasosiyete
Martin Lindstrom.
John Murray, 2021