Twaba dukunze kubazwa niba itsinda rya X5 na Magnet rishobora gukura kure, kuko amaduka yabo asanzwe ari igihe cyose, kandi bazarya ibicuruzwa.
Igisubizo cyacu - gishobora, nibindi byinshi!
Itsinda rya X5 (McX: gatanudr) na magnet (McX: MGNT) hamwe no gufata hafi 20% yo kugurisha. Muri icyo gihe, abakinnyi 5 ba mbere bo mu bakinnyi b'ingenzi b'Abarusiya basabwa ku isoko hafi 30%, mugihe bari mu bihugu byateye imbere iyi gaciro igera kuri 50-70%. Amasosiyete aracyafite gukura - kubera abakinnyi bato. Soma byinshi kuri ibi muri iyo ngingo.
Imiyoboro minini iriyongera kugurisha mu rugamba rwo guhatanirana
Ntabwo ari ibanga macnet na x5 bahanganye numuguzi umwe. Hasi ku gishushanyo cyerekana uburyo abadandaza bahanganye n'ahantu ku isoko mu myaka yashize.
Mu mwaka wa 2012, Magnet yafashe umunywanyi ku mugabane w'isoko, kandi muri 2013 yagarutse shampiyona (mu ntangiriro isosiyete yari umuyobozi). Muri kiriya gihe, x5 yahuye na X5 ifite umusaruro w'abakiriya imyaka ibiri.
Ibinyabiziga bya LFL ni kimwe mu bipimo by'ingenzi bidasubirwaho. Birashobora kumvikana ko isosiyete ihura nibibazo asaba ibicuruzwa byayo kubakiriya, naho ubundi, bukunzwe numuguzi. Niba hari igihe kinini cyo gusohoka traffic, ibi byerekana ko kubwimpamvu runaka umukiriya yagiye kubanywanyi (ni ukuvuga, undi ashobora kugira ibihe bitandukanye niba ntampamvu ikomeye ishobora gutera ibisohoka kubantu bose nka a icyorezo).
Guhagarika gusohoka kwabaguzi, X5 yakoze gahunda yo kuvugurura. Iyo amaduka 25-30% yavuguruwe, traffic traffic yatangiye gutera imbere. Nkuko dushobora kubibona ku mbonerahamwe n'amasoko y'isoko, muri 2016 Isosiyete yashoboye gusubiza Shampiyona yabo mu mugabane w'isoko ry'ibiryo.
Ariko birashimishije ko uyu mwanya wahuriranye nibibazo byubucuruzi bwa rukuruzi. Muri 2016, Isosiyete yatangiye kwerekana imbaraga mbi z'imodoka ya LFL, zimaze kugeza ku ya 2020, mu gihe traffic x5 zagaragaje imbaraga zikomeye. Kuva 2016 kugeza 2019 X5 yashoboye kongera umugabane ku isoko (C 8 kugeza 11 kugeza 11.5%), mugihe umugabane wa Magnet wagumye hafi kurwego rumwe (7.4% muri 2016 -> 7.6% muri 2019).
Magnet, kimwe na X5 mu 2013, yatangiye gahunda yo kuzamura ububiko n'ibirimo, hamwe n'ibisabwa byiyongereye muri icyorezo, byamufashaga bwa mbere igihe kirekire kugera ku bicuruzwa bya LFL.
Muri icyo gihe, kubera imyitwarire y'abaguzi barwanya inyuma ya Covid-19, lfl-traffic ya magnet iracyari mbi (nko muri x5). Kugabanuka kwayo byishyura cyane iterambere rya LFL ya cheque yo hagati (abantu bajya mumaduka gake, ariko bagura mugihe kizaza). Kubwibyo, ni ngombwa kureba ku buryo bwo gutumbirwa gusa na ffl, ariko nanone kugurisha lfl (bivuye muri traffic traffic na lfl kugenzura bisanzwe).
Abacuruzi banini bafashe kugabana isoko kubera abakinnyi bato
X5 Itsinda rya Gucuruza na Magnet ni Ibigo bibiri binini mu masoko yo kugurisha ibiryo by'Uburusiya, hamwe hamwe bifata hafi 20% yo kugurisha. Muri icyo gihe, ku bakinnyi 5 ba mbere, bo mu Burusiya icyarimwe kuri konti y'ikibazo cy'isoko kigera kuri 30%, mugihe bari mu bihugu byateye imbere iyi gaciro igera kuri 50-70%.
Ibi byerekana ko isoko ryacu riherereye murwego rwo hagati yubucucike kandi rukomeza gushimangira. Usibye guhatanira kugurisha mugenzi wawe, abadandaza bakomeje gufata isoko kumugabane kubera abakinnyi bato. Ubwiyongere bwa rusange bwo gusangira Abacuruzi babiri bemeza.
Umubare w'abayobozi - Itsinda rya X5 - mu mpera za 2019, ryari 11.5%, ku 2023 Isosiyete iteganya kuyongera kuri 15%, no ku ya 20%. Umugabane ntarengwa w'isoko, wemewe na 25%. Hano hari uturere x5 twamaze gufata umugabane nkuyu, mugihe isosiyete ifite ubushobozi bwo gukura mukarere hamwe no kuba ahantu hato hamwe nububiko bwurusobe.
Imiyoboro ya federasiyo ifite inyungu kurenza abakinnyi bato, kuko bafite amahirwe menshi yo gukomeza ibiciro kubaguzi (kandi mugihe kimwe ntabwo ari ugutamba inyungu zabo cyane) kubera gutanga amasoko). Kandi abantu mu turere ni ibiciro byingenzi - cyane cyane ubu mugihe kugura ubushobozi bigabanuka.
Gukina kandi uruhare rwikirango: Umuguzi yizeye ikirango kimenyerewe, kandi mugihe kimwe abatanga isoko bashaka gufatanya nabacuruzi ba federasiyo bakajya mubihe kuko babifitiye akamaro.
Turabona iki?
Icyorezo cyerekanaga ko niba abadandaza ibiryo batakinguye amaduka menshi nkuko bisanzwe (~ 2000 ibihumbi / umwaka), bashoboraga kugabana inyungu nziza, kandi inyuma yo gukura kwaguka biteganijwe kongera disve-yishyuye kuri 50-60% y / y).
Muri icyo gihe, X5, na Magnet haracyari aho bikura, usibye kudoda kugurisha. Kubwibyo, mumyaka iri imbere, bazakomeza kongera ubucuruzi binyuze mu gufungura amaduka, nubwo ku gipimo gito kuruta mugihe cyo kwagura cyane. Turabona imigabane yamateka ashimishije kubashoramari - urashobora kubona ubwiyongere mubucuruzi na / cyangwa amasasu niba amasosiyete asobanukiwe ko atazongera kwaguka.
Ingingo yanditswe ku bufatanye n'Umusesenguzi wa Svetlana Dubrovina