Abasesenguzi ba Nielseniq bagaragaje ko umubare w'abantu banduye mu bijyanye n'ingaruka za Covidi - 19 wikubye kabiri mu Burusiya - 69% bahatirwa gukurikirana ikiguzi.
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Nk'uko ubushakashatsi bushya bw'isi ya NielSeniq, umubare w'abaguzi b'Abarusiya, bigira ingaruka ku ngaruka ya Covid-19, yikubye kabiri kuva muri Nzeri kugeza 203% (+26 pp). Muri icyo gihe, ndetse no muri 47% by'abaguzi batahuye no kugabanuka kwinjiza biterwa na Covid - 19, 16% batangiye gukurikirana neza uko bakoresha amafaranga. Rero, barindwi kuri icumi (69%) mu Burusiya bahatiwe gukurikirana ikiguzi no kuzigama.
Mu gihe cy'ubushakashatsi, byaje kugaragara ko ku bine kuri icumi (38%) by'abaguzi babajijwe mu Burusiya niba ingaruka mbi z'icyombo cyabo gitaha - ibi niwo shusho yo hejuru mu bihugu by'Uburayi aho ubushakashatsi bwabayemo.
"Covise-Pandemic yagize uruhare mu mbaraga zo kugura mu matsinda atandukanye y'abaguzi, mu gihe cya vuba tuzakomeza kwitegereza guhinduka mu biciro no gushingagura amafaranga yo kugura. Isoko rya FMCG ryari mu rutonde ruke rw'inganda zashoboye kwerekana iterambere mu 2020. Nubwo gutinda mu buryo ugereranije na 2019, kugurisha ibicuruzwa bya buri munsi byazamutse mu Burusiya na 3% mu masezerano y'amafaranga. Ariko, ukurikije ibikorwa bike byo kugura no guhinduranya uburyo buzigama bwitsinda rinini ryabaguzi muri 2021, kandi gukura mumagambo yumubiri bizakomeza guhagarara, no gukura kw'isoko mu masezerano y'agaciro azatera igipimo cy'ifaranga make. " Kantantin Loktev, Umuyobozi wakazi hamwe n'abacuruzi ba Nielseniq mu Burusiya.
Mu rwego rwo kuzigama abaguzi, abaguzi bitaye mu mayeri: 62% by'ababajijwe bemeye ko bazagura ibicuruzwa batitaye ku kirango, 37% bahinduye ibicuruzwa mu bicuruzwa bihendutse kuri abo yagaragaye mu cyiciro. Ariko icyarimwe, abaguzi mu Burusiya bari mu buheba ari abizerwa ku bicuruzwa byatoranijwe: 61% bazagerageza ikirango gishya gusa cyakundwa, naho 70% bahitamo kubona ibicuruzwa bikunzwe nubwo ari ngombwa Kugenzura ingengo yimari - iyi niyo gare nyinshi mubihugu byose bitabiriye ubushakashatsi.
Mu rwego rwo guteza imbere imigendekere y'abaguzi, icyifuzo cy'ibicuruzwa byinshi mu biciro bihendutse nabyo bikamba no gukaza umurego (92% by'ababajijwe bavuze) n'amahirwe yo kugura ibicuruzwa biturutse ku wabikoze (89%). Muri icyo gihe, 63% bemeye ko biteguye kwishyura igiciro cyo hejuru kubicuruzwa byiza.
Ati: "Mu myitwarire y'abaguzi, imirongo ibiri irakurikiranwa: Ku ruhande rumwe, ubwitange ku ngeso zabo n'ibirango, ku rundi, ni ngombwa gukiza. Muri ubu bubiri, isoko rishobora gufata ikimenyetso cyingenzi kuri bo: Uyu munsi umuguzi afite ubushake cyangwa rimwe na rimwe agahatirwa kugerageza ibicuruzwa bishya, ibirango bishya, amaduka mashya. Mu gice icyo ari cyo cyose cy'isoko, ubucuruzi bugomba gukoreshwa cyane cyane mu gusobanukirwa umuguzi we n'ibikenewe bishya. "
Mbere, nielsen yavuze ko igipimo cya promo cyasubiye inyuma indangagaciro.
Byongeye kandi, umugabane wibicuruzwa murigabanutse byagabanutse bwa mbere mumyaka itatu.
Gucuruza.ru.