Isoko rya FMCG ry'Uburusiya ryerekanye ko ubwiyongere bwa 3% mu masezerano y'amafaranga muri 2020 ugereranije na 3.9% mu mwaka wa mbere, amakuru ya Afurika asanzwe agaragazwa. Byongeye kandi, muri quartier yose, hiyongereyeho icya mbere, kugabanuka kwa mbere, kugabanuka kwagurishijwe mu magambo ku mubiri byagaragaye (ubwinshi bw'ibiguzi byagabanutseho (ubwinshi bw'ibicuruzwa byagabanutse), kandi iterambere ry'isoko ryemejwega byiyongera cyane mu biciro bigezweho. Imyanzuro ishimishije ya raporo Nielseniq - Muri iyi ngingo.
"Igitero cy'igihembwe cya mbere cy'umwaka cyatanze ibyiringiro byo kugarura ibisabwa nyuma y'isoko ry'ibihugu by FMCG: Urugero, mu bihugu bitanu bikomeye byo mu Burayi bw'i Burengerazuba, igihe kirekire cya resitora na cafe yatumye yiyongera ku isoko rya FMCG hamwe na 1% muri 2019 kugeza kuri 7% kuri 2020. Kuri FMCG Umuyobozi wa Kigali, Konsen Loktev, umuyobozi wa Konterav, umuyobozi wa Konteran Loktev, asobanura abadakora intege nke ugereranije na 2019.
Mu bice by'ibice by'isoko rya FMCG, umubare w'iterambere ryateye imbere werekanye isoko rya alcool: + 6.1% (4.2% mu mwaka mbere). Kwihuta kwagurishijwe cyane numvise icyiciro cya Gin (+ 57%, kuri 30 pp (roma (Abaroma (+ 21,6%, kuri 17 pp), ariko ibyiciro byinshi ( Isoko ryari umusanzu mwiza wo gukura kw'isoko, byakoreye kuri 5.8%, vodka, aho kugurisha bivuye kuri + 4.4% byashyizweho na 19.2% byashyizweho na 15.9% mu mwaka mbere. Menya ko isoko ryinzoga, bitandukanye nibiryo nibice bitari ibiryo bya FMCG, byerekanaga iterambere rihamye mugukoresha muri buri mezi no mu mpera zumwaka no muri rusange.
Ibyiciro byibiribwa byiyongereyeho 3.5% (4.3% umwaka imbere). Hejuru y'ibicuruzwa bizwi cyane kubaguzi byari amavuta n'ibirungo (+ 9.4%, kuri 8 pp hejuru yumwaka umwe), ku rwego rwumwaka ushize), ibinyobwa bidasembuye (+ 8.1% (+ 8.1%, Kuri pps 2 hejuru yumwaka mbere). Ibinyobwa bikonje byari icyiciro cyonyine, nyuma yo gukata kugurisha mu mezi ya Lokdauna (Mata-Gicurasi), yashoboye kongera ibicuruzwa no kujya mu iterambere ryihuse. Guhindura icyerekezo cyabaye mu cyiciro cya Perfectionery - Aho gukura kurwego rwa 3.4 muri 2019, igurishwa ryayo ryagabanutseho 2.3% ku bisubizo bya 2020.
Isoko ritari ibiryo ryerekanye kugabanuka kuri 3% (inyuma yo gukura na 2.2% muri 2019) kubera kugabanuka mubyiciro byimisatsi (-7.5%) no mumaso (-7.8%), kimwe nko mu guhana abakozi (-6.5%). Ariko kwihutisha ibiciro byo gukura byerekanye ibyiciro byo gusukura murugo (+ 9.4%).
Mu rwego rwo kugurisha kumurongo wa FMCG, umwaka urangiye hamwe n'imibare itatu na 102%. Byongeye kandi, iterambere rikomeye ryerekanwa n'ibyiciro by'ibiribwa (+ 118%), byashoboye gukomeza ibiciro byo gukura muri interineti nubwo byakuweho.
Icyiciro gikura cyane kuri interineti cyari ibiryo (+ 270%), ibikomoka ku mata (+ 177%) n'ibirungo n'amavuta yo guteka (+ 150%).
Ati: "Urujya n'uruza rwo gusaba kumurongo nimwe mubyifuzo bizwi cyane bya 2020, ariko niyo byaba bidashoboye kwishyura byimazeyo kugabanywa ibyiciro byihariye muri Offline. Ku isoko rya FMCG rya FMCG muri 2021, usibye iyi nzira, uburyo bwingenzi nabwo buzagira ingaruka kubicuruzwa bya offline muburyo bushya, aho abakozi bashinzwe imirimo bava mu rugo, bakomeza inyungu muri kamere na "ubuzima bwiza", ndetse no kwidagadura bimaze kugaragara no kunywa murugo. "
Ifoto: Mariyayermolaeva / Shutterstock
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