"Intego yawe ni ukugukorera kugirango uri ukwezi kwa gatandatu reba igicucu mumaso yawe uyumunsi"

Inama n'amateka yubucuruzi kubanyeshuri batangiye muri Austin Reefa - Business Brew Ubucuruzi, bugereranijwe kuri miliyoni 75.

Na rwiyemezamirimo kuri Twitter.

Austin Reef. Byoherejwe na: Hagati

Shakisha abafatabuguzi ba mbere

Iyo twe (, washinze Brew wa mugitondo - VC.ru), ntabwo twari dufite amafaranga yo kwamamaza, nuko ngomba gusohoka.

Muri kaminuza ya kaminuza ya michigan yubucuruzi, aho twiganye, abari bateraniye aho bagera kuri 400. Twemeje abarimu kugirango tubemere kutubwira kubyerekeye urutonde rwibiganiro kubanyeshuri bahari. Ikibazo nuko abarimu bageneye iminota itanu yambere yamasomo - kandi ntamuntu watwitayeho.

Kandi twatekereje nti: "Byagenda bite se mubisubiramo muri buri kinyamakuru mu gihugu?" Gahunda ya Brew rero Ambasaderi Yagaragaye. Inshingano zabo zari zikurikira:

• Vuga urutonde rwa posita mubiganiro.
• Kusanya aderesi imeri kurupapuro.
• Twohereze ifoto yuru rupapuro.
• Kurikirana iterambere.

Ubwa mbere, abanyeshuri ijana bifuzaga kuba intumwa, twahisemo 12. Kandi bahise basobanukirwa ikosa ryabo: Biragoye kwishingikiriza kubanyeshuri, bafata ibintu byose bikurikiranye. Nyuma yibyumweru bibiri, kimwe cya kabiri cyitsinda "byaguye", kandi nyamara, ambasaderi muri kaminuza ya Notre ni ikibanza cyabanyeshuri 1000.

Ibikurikira bya gahunda - byikora guhitamo abafasha. Rero, twatwikiriye ibigo byinshi, ariko rwose byagerageje rwose abambasaderi muto: Hafi ntamuntu ukurura abafatabuguzi 1000.

Muri verisiyo ya gatatu ya porogaramu twazanye uburyo bwo gushishikariza abasore. Niba umuntu yakwegereye abantu 50, yaguye mu itsinda ryihariye, aho twe n'abandi banyeshuri bafashaga inama, ibishushanyo by'ikibuga, ibishushanyo bya flayeri, kuruta ikindi kintu cyose. Twahinduye rero ibyiza biva mwisi ebyiri - no gukwirakwiza, na ambasaderi ushimishijwe.

Amezi, ndetse imyaka myinshi, yasize gahunda, azamuka, kuruta guhemba Ambasaderi (amafaranga yahindutse kuba imbaraga mbi). Yadukuyeho igihe n'imbaraga nyinshi, ariko tutayifite ntabwo twakiriye abafatabuguzi 10 ba mbere.

Ni ayahe masomo dushobora kwigira:

1. Rimwe na rimwe kugirango ubone guhinduka, abantu bakeneye kuyobora ukuboko binyuze mubikorwa byose. Byasa nkaho bishobora kuba byoroshye kubwira abakoresha: "Jya mu rubuga rwa Brew Brew hanyuma wiyandikishe ku kinyamakuru." Ariko mubyukuri, urabaza byinshi, cyane cyane mugihe ntamuntu uzi uwo uriwe. Nta muntu n'umwe wakoraga. Tugomba rero gukora ku ngufu.

2. Kugirango ubone ambasaderi mwiza wibirango byawe, ugomba gukoresha umwanya n'imbaraga. Ariko bazazana inyungu nyinshi.

Twongereye amatwi inshuro icumi mumwaka mugihe twatangiye gushora imari mukwamamaza. Hano amasomo abiri twahise twize.

Kwamamaza mubindi bitangazamakuru muburyo bumwe

Menyesha Podcast yawe mubindi bibuga, kandi amakuru yawe ari mubundi buryo. Twabonye ko abari aho twabonye binyuze mu kwamamaza mu zindi ngorane za kabiri abari abumva bikubye kabiri babigizemo uruhare kuri Facebook. Kubwibyo, twaguze amatangazo mubatuye bose barabyemeye. Yatuyoboye abasomyi b'indahemuka.

Iyo kwamamaza muri abohereza batangiye guhumeka, twazanye ikindi kintu. Ibigo bimwe byari bifite urutonde runini hamwe na aderesi, ariko ntibazi rwose icyo gukorana nabo. Ntabwo nagurishije kwamamaza. Twabafashije gukora amashami yamamaza - kandi twakiriye ahantu mu mirongo.

"Inkuru" muri Instagram

Insanganyamatsiko rusange zimaze gutangazwa kwamamaza muburyo bushya, twahise tugerageza. Kubwimpamvu runaka, ibisubizo byari byiza cyane kuruta uko twari tubyiteze. Buri wese abifatabuguzi batwaye amafaranga 10.

Ibi bikoresho byanyemereye gukora amahame abiri yo kwamamaza muri sosiyete yacu: igeragezwa kandi ntitinya kugerageza ibikoresho bishya.

Iterambere ry'isosiyete

Impamvu ubushobozi bwo kwibanda nubuhanga bwingenzi.

Amateka yo Gukura

Twatangiye gukora inkuru zacu muri 2015, ruyobowe n'amahame yombi:

1. Twanditse imvugo yoroshye, ivugwa.

2. Twandikira kubasomyi bimuka mope.

Nkuko byagaragaye, igitekerezo cyagenze.

Alex Lieberman, Uwashinze imitsi ya mugitondo

Mu mpera za 2018, nyuma yimyaka itatu uhereye umunsi wa sosiyete, twibajije tuti: "Ni iki kindi ukeneye kubasomyi bacu?"

Nkuko byagaragaye, abasomyi bashakaga ko dufata uburyo bwo kwisiga two mu gitondo no ku buryo twatanga amakuru no kubashyiraho amakuru gusa mu makuru y'ubucuruzi gusa, ahubwo no mu zindi nzego z'ubukungu, bigufi. Hariho rero inkuru zerekeye tekinoroji nubucuruzi.

Noneho twimuye amajwi yacu no muburyo bwamajwi: Podcace isanzwe yirukana miliyoni eshatu zo gukuramo. Muri Mata 2020, yegereye miliyoni 3 zo gukuramo.

Igikwiye gutekereza ku ba rwiyemezamirimo Novice

Abacuruzi batangira bamara umwanya munini wo kwigana ibigo shima. Kandi bike cyane - kugirango umenye uburyo aya masosiyete yatangiriye. Iri kosa ritera kubura intego.

Kurugero, rwiyemezamirimo agira ati: "Ariko isosiyete ifite imiyoboro itanu y'amafaranga yinjira." Ariko rwiyemezamirimo umwe yirengagije kuba isosiyete ifite abakozi babarirwa mu magana n'amafaranga miliyoni 50.

Ni he ushobora kumenya uko isosiyete yatangiye? Baza. Andika abakozi n'abashinze. Ahari bazahinduka abashoramari b'ejo hazaza, abajyanama cyangwa n'abakozi ba sosiyete yawe.

Amahame yubucuruzi 1. Ntakintu cyingenzi kuruta ubushobozi bwo kwibanda

Mwisi yisi yose, icyingenzi muricyo aricyo gihe, kwibanda cyane kumurimo nubushobozi bwo gutegura ibyihutirwa ninzira nziza yo gukomeza gutera imbere.

Kudashobora kwibanda ku bucuruzi buhoro. Iringa isosiyete gahoro gahoro, gutanga imyumvire itari yo. Erega, urabona ibyo ukora cyane. Ariko, ntibisobanura ko ukora byose neza. Burigihe nibyiza gukora ibintu bike, ariko uhabwa byinshi kuruta byinshi, ariko ikintu kimeze.

Ntabwo ari ngombwa kandi uhitemo uburyo ukora gusa, ahubwo uhitamo icyo. Ibikoresho byose byingirakamaro - kuva posita kugirango ushireho - akenshi ntukemere kwibanda kubintu byingenzi. Aribyo, gutsinda biterwa no kwibanda.

2. Intego yawe ni ugukora "mwa meji esheshatu" yasaga igicucu mumaso yanjye

Mbere, nateje amagambo yanjye cyangwa inyandiko zanjye za kera, none nize kwitwara ku kimenyetso cyikimenyetso ko niga kandi nkura.

Umuyoboro wo guhugura ugomba guhora ari mwiza. Urebye hirya no hino, ugomba kureba inzira yashize. Niba ibi bitabaye, noneho ugiye aho.

3. Icyambere Ikiganiro kitoroshye kibaho, nibyiza

Ibi bireba umubano atari hamwe na bagenzi bawe gusa, ahubwo no hamwe ninshuti. Nishimiye mugihe ibibazo bigoye ubushobozi bwo guhitamo hakiri kare bishoboka. Gufungura ntibyemera kugaragara ibyifuzo bidafite ishingiro - kandi ibi ni ngombwa mu iterambere ry'ubucuruzi n'imibanire.

Ntabwo buri gihe byoroshye gufata no kuvura mubyukuri kuganira byose, cyane cyane niba uri umuntu udafite amakimbirane muri kamere. Ariko ibi ni ngombwa.

Impamvu Ibisimba bya mugitondo bitakurura ishoramari ryishoramari

Muri 2015, itangazamakuru ryagize ingaruka. Abantu bose batubwiye ko tugomba gukurura abashoramari ko ukeneye gukusanya miliyoni icumi z'amadolari yo "kujya muri videwo". Ntabwo twiyumviye ibyo dukora n'amafaranga. Kubwibyo, twahisemo gutegereza kugeza 2017, hanyuma tugahindukirira igishoro.

Ariko muri 2017 isoko ryahindutse. Isosiyete y'itangazamakuru ntiyashoboraga kongera impinduramatwara, kandi ishoramari ryose bakoresheje, babamanitse imizigo yapfuye.

Isosiyete itavuzwe igabanya abakozi "guhindura ingamba" kuri videwo

Twagiye dutandukanye rwose: bakuyemo ibihumbi 750 gusa kubamarayika, bageze ku nyungu vuba bishoboka kugirango babone ubwisanzure bwo guhitamo, kandi bwibasiye imbaraga ku kinyamakuru cyonyine.

Imyaka ibiri yavuze ibintu byose hirya no hino tumarana ubusa. Ariko twabonye ibicamatu, abumva, kwinjiza kandi inyungu - twari tuzi ko dukora ubucuruzi bwiza. Nibyo, hari ugushidikanya, ariko batatanye muri 2017, mugihe ubucuruzi bwacu bwateye imbere mugihe abandi barimo guta miriyoni z'amadolari.

Nta gisubizo gifatika kubibazo, birakenewe cyangwa kudakurura umushoramari mukuru. Ariko, birakenewe gusobanukirwa nubucuruzi bwawe nintego zayo. Nyuma yibyo, birakenewe kumenya neza ko imiterere yumurwa mukuru wawe yujuje ibisubizo byifuzwa hamwe nubukungu bwawe. Nta mpamvu yo gukurura imari kubwishoramari.

Kubijyanye no gutanga akazi

Kuva twatangira ubucuruzi nta shoramari ryo hanze, ntidushobora guha akazi abanyamwuga. Kubwibyo, twibanze ku gushaka impano ubumenyi bwububasha bwisoko.

Twabonye abantu babaza - ibyo ubwabo biga kuba bishya, nubwo ubumenyi bwabo bushobora kuza. Ariko mubyukuri abantu bari biteguye kumara muri wikendi, biga gucunga amashusho yo kugurisha kuri YouTube cyangwa kuzana akanyamakuru kugirango batungwe.

Mu ntangiriro, abayobozi bakwiriye guha akazi abatazaba ku murimo muto. Kurugero, umuyobozi wo kwamamaza birashoboka cyane ko agomba gukora imirimo ya marketer muto. Kandi iyo isosiyete imaze kongera ibicuruzwa, shakisha ibyiza.

Ikindi kintu gikunze kwirengagizwa ni inzira yo gutanga akazi. Shyira ahagaragara sisitemu yigice: Tekereza ubwoko bwubuhanga ukeneye kumuntu n'intego wishyira mu bikorwa iyo utanga akazi. Bwira usaba ibyiza byose nibibi byakazi - yego, utakaza abakandida bamwe, ariko ikipe ya nyuma izakomera.

Ibyo nize mumyaka itanu mubucuruzi

• Imvugo ngo "Ndabona ubumenyi bwinshi mubiganiro nundi kuruta ibitabo" - ubuswa. Abantu bafite ubwenge mumateka bashoboye guhuza imirimo yubuzima bwabo bwose mumapaji menshi. Oya, ikiganiro na nshuti ntikizasimburana.
• Amasosiyete yatsinze cyane yaguye abumva. Nike yemeje isi ko buri wese ari umukinnyi. Apple - ko buri muntu arema. Humura - ko buri rwiyemezamirimo.
• "Kora ibyo ukunda" - nanone bidafite ishingiro. Abantu bakunda gukora ibyo bakora neza. Wige gukora ikintu neza, kandi urabikunda gukora. Hanyuma ugatangira gushaka amafaranga kandi urashobora gukora ikintu ukunda mugihe cyubusa.

• Kora ushishikaye, vugana nabantu hafi yumwuka, wige vuba kurusha abandi - kandi bitinde, amahirwe azamwenyura.

• Ubucuruzi bwa B2B bugomba kugira "umwanditsi mukuru". Igikorwa cye nugukora umugani nicyerekezo cyitsinda ryashinze. Ntamuntu ushishikajwe nubucuruzi bushya, ariko umuntu wese ushimangira ba rwiyemezamirimo bakunda. Niba ukunda abantu, bazabishaka nubucuruzi bwawe

• Nta kintu nk '"abiyandikishije cyane." Hano hari umunaniro mubintu bibi gusa. Ubu hari byinshi bitangaje mwisi kuruta mbere hose, byoroshye kuruta byoroshye. Niba utekereza ko isosiyete yawe itagaragara kubera umubare munini cyane wo kwiyandikisha, tekereza byinshi.

• Amakimbirane y'iteka kubyerekeye kuzana cyangwa kudakurura ishoramari, yibutsa amakimbirane icyiza n'ikibi. Subiza ibibazo bibiri: Ni izihe ntego zawe z'ubucuruzi kandi ni ikihe gisubizo kuri wewe ku giti cyawe kizakugirira akamaro. Gusa nyuma yibyo urashobora kumva uburyo bwo gutera inkunga bikwiranye cyane.

• Twitter ni igituba. Ubwinshi bwuzuye ni kimwe, ugenda i Miami, ni uwuhe munyamakuru ukoresha ahanini cyangwa amasaha angahe mu cyumweru ari ngombwa gukora. Niba utekereza ko nibeshye, noneho uri hagati yibi bishanga.

Umusaruro ku giti cye

1. Nta nama zo kuwa mbere. Amategeko aranyemerera gukora umunsi wakazi gatanga umusaruro. Kuri uyumunsi, mubisanzwe nshoboye gukora ibirenze ibindi bihujwe. Kandi ibi nabyo bifasha gukemura ibibazo.
2. Nta nama mu gitondo. Ahubwo, nasomye, tekereza kuri, gukemura ibibazo byihutirwa byanze bikunze, no gutegura.
3. Ku wa gatanu. Mu mpera z'icyumweru, hari imbaraga nke zo gukemura ibibazo byihutirwa, uyumunsi wose nuzuza ibiganiro bya terefone. Ntabwo rero narangaye muri bo icyumweru.
4. Yasanze umutoza. Amasomo hamwe na we yahinduye ubuzima bwanjye. Aranyigisha gutekereza cyane kandi ntigutinya vuba kubisubizo bitoroshye. Birumvikana ko abantu bose badashobora guha akazi umutoza, ariko ibisubizo bisa birashobora kugerwaho mukiganiro ninshuti.

# Cayed # yohereza ubutumwa

Isoko