Umuyobozi w'isosiyete aracyareba, nk'igitangira: Ntushobora guhitamo icyitegererezo cyubucuruzi nuburyo bwo guteza imbere urubuga.
Ku ya 23 Werurwe, uwashinze Evan Evan Williams yatangaje impinduka mu ngamba - ubu ni urubuga ruzakurura abanditsi b'abandi bantu n'abamwumva aho gutsimbataza integuro ye.
Icyitegererezo gishya cyubucuruzi kirasa na serivisi ikoresha inyandiko zisohoka: zikurura abanditsi b'ishyaka ryabandi, gutera inkunga, gutera inkunga, kuzamura no gufasha mu gukora ku bitabo.
Williams yizera ko mu myaka ibiri igipimo nticyishyuwe n'abanditsi b'inararibonye no gutangiza itangazamakuru ryayo imbere - OneZero (ku bijyanye n'ubucuruzi), ku bijyanye n'ubucuruzi), ubuzima) na abandi.
Buri gitabo cyari gifite verisiyo itandukanye yuzuye hamwe n'abanditsi n'abanditsi. Abifashijwemo nabo, isosiyete yagerageje gukurura abumva, bazatanga abiyandikisha byishyuwe ($ 5 buri kwezi cyangwa $ 50 kumwaka).
Kubijyanye no guhindura moderi yubucuruzi, Williams Yatanze abakozi "kurangiza urugendo rwabasazi" kandi bakungukira uburenganzira bwo kuva muri sosiyete bakabona indishyi kumishahara itanu. Igiteranyo kuva giciriritse cyemewe gusiga abakozi 75.
Hafi ya ntamuntu numwe wari uzi kugabanuka kwubuyobozi bwamabwiriza, usibye abayobozi bakuru, kandi kuri benshi babaye igitangaza cyanditse Axios. Byongeye kandi, ntibisobanutse neza hamwe nabagize ibirobwaho, bizabyara Baibek kandi bashaka kuguma muri make.
Umwe mu ba Baybek yemeye ku mugaragaro Baybek yabaye umwanditsi mukuru wa Onezero Damon Berez. Ku bwe: "Onezero ntiyapfuye kandi akaba nta nkuru nziza mu bubiko nyuma gato.
Ukwezi kumwe mbere yo gutangaza impinduka zubucuruzi, abakozi baciriritse bagerageje gushyiraho ubumwe bwumukozi kugirango barengera uburenganzira bwabo, inyungu nimishahara, ariko ntibafite amajwi umwe mugihe cyo gutora kumurongo.
Hagati ntabwo yashoboye guhitamo aho yo gutera imbere
Ntabwo aribwo bwa mbere ikibuga gihindura ingamba zubucuruzi. Nk'uko abahoze ari abakozi bahoze kandi bariho, bakora ubushakashatsi ku vero, impamvu i Williams ubwayo. Umuyobozi wumuyobozi aracyakira isosiyete nkigihe cyo gutangira, nubwo yatangijwe muri 2012.
Nkibisubizo byubusanzwe, igihe cyose cyo kubaho ntigishobora gufata umwanzuro mubitangazamakuru byayo. Yari urubuga rwabanditsi, noneho uwamamaza, hanyuma na none urubuga. Hagati yagabye amatangazo, hanyuma aramwanga.
Muri 2015, isosiyete yagejejeje amasezerano n'ubufatanye nk'abamamaji nk'ubuvumbuzi, MSNBC na Awl, no muri 2018, bityo muri 2019 ikora inama y'ubuyobozi no kongera kwishora mu gushaka abafatanyabikorwa n'abanditsi.
Byongeye kandi, Williams ntabwo yari uw'abanditsi b'Inama y'ubutegetsi ye, bavuga.
Mu mezi ya mbere y'igitabo yatangijwe nta mutware, ubwunganizi akenshi bwari buhari, uburyo bwo kureba bwarambiranye, kandi ibirango by'imbere ntibishyigikiwe mu buryo ubwo ari bwo bwose: Medium yazamuye mu gihugu no gukora.
Harimo iyi mpamvu, inyandiko zamagambo ntizitayeho cyane, kandi gutera inkunga ibitabo byatangiye kugabanuka amezi make nyuma yo gutangiza.
Bihita ntangaga ubucuruzi gusa, ahubwo ni ishingiro ryikoranabuhanga ryumusobanuzi, abahoze bakoranye. Williams akenshi ahindura ibitekerezo nicyerekezo, kituma bigora kwiteza imbere no gutegura mbere.
Muri 2019, hagati yatangije intoki mu majwi muri SnapChat, muri Kamena 2020 yafunguye urubuga rwo kohereza ubutumwa, kandi muri Mutarama 2021 yaguze umwanditsi w'igitabo cya Glose. Uburyo byose bizakorana hamwe ninyandiko ya gahunda nshya yubucuruzi - ntigisobanutse.
Muri 2019, umusobanuzi yari afite abiyandikisha ibihumbi 400, nimero 2020 yagombye gukura kugeza kuri miliyoni 1. Ariko kuri 2021, biciriritse bishyuwe abafatabuguzi 725 gusa, amafaranga yinjira mu madolari 20.
Kuva mu mwaka wa 2012, hagati yakuyeho ishoramari miliyoni 132 z'amadolari, icyiciro cya nyuma cyabereye muri 2016 - kuva icyo gihe isosiyete izatera imbere amafaranga ya Williams, yandika.
Amafaranga miliyoni 35 z'amadolari muri 2020 ni ibisubizo byiza kubitangazamakuru, ariko ibisubizo byintege nke kuri Williams, uwahoze ari umuyobozi mukuru wa Twitter nuwashinze Blogger, ashyira endle.
#Umurongo #umurongo
Isoko