Ishoramari.com - Igifaransa cosmetic igihangange l'Oreal SA (Pa: Orep) igihe kinini yikubita ahanini ku bicuruzwa bya buri munsi, ariko imigabane yayo igurishwa nkuko isosiyete isubiramo imbohe mubintu byiza. Ibisubizo ngarukamwaka byitsinda byasohotse kumugoroba wo kuwa kane byerekana impamvu ibi aribyo.
Muri uwo mwaka, iyo hagamijwe kugura ibicuruzwa byihariye byagabanutse cyane kubera icyorezo cyacyo utatanze inyungu, kandi yinjiye 2021 hamwe no kongera ibicuruzwa.
Ibintu byingenzi byibikorwa byayo byashubijwe ibibazo "Nigute?" n'aho? "
Amatsinda yishora mu bicuruzwa by'umuguzi mu mwaka ushize yarahindutse cyangwa yaguye kubera ubushobozi bwo gukwirakwiza ibicuruzwa kuri interineti. Ababoshye ku maduka yabo ku mubiri barababajwe cyane na katontine, mu gihe ababishoboye kandi bashaka kumenyera, barokotse. L'oreal ireba neza icyiciro cya kabiri: Ingano yo kugurisha kuri interineti yakuze na 62% mubice byose nuturere kandi ubu ntabwo arenze kimwe cya kane cyo kugurisha.
Undi ruhande rukomeye L'oreal ni agaciro k'imiterere. Yashora kare cyane mu Bushinwa, bivuze ko afite imyanya ikomeye mu bukungu buke bwisi bwisi, bwerekanye ubwiyongere bwuzuye umwaka ushize. Igurisha rye umwaka ushize mubushinwa ryiyongereyeho 27%, kandi 56% muri bo bagombaga kunyura kumurongo.
Ntabwo bishoboka ko ubuyobozi bwayo buzaba bukwiye kuko bwitwa "ibyagezweho" muri iki gihugu.
Ku rubanza rw'isi, umubare wacyo ntirutangaje: Mugihe umwaka ushize isoko ryisi yose kubicuruzwa byubwiza byagabanutseho 8%, kugurisha L'oul yaguye 4% gusa. Ikigaragara cyane, isosiyete yagumanye margin yikora, yakomeje guhinduka kuri 18.6%, bikaba byagezweho, uzirikana umubare wibicuruzwa, ibyo bitari byongeyeho.
Ubuyobozi bwa sosiyete nayo bukomeje kwigirira icyizere mu iteganyagihe ryayo, nubwo "rituma intoki zambutse" iyo habaye.
Birumvikana ko abashoramari bagomba kwishyura ubuziranenge. Imigabane yitsinda igereranijwe inshuro 43 zibyinshi, inshuro zirenze ebyiri sa (itandatu: NUL) (NYSE: ULSON), kandi ugereranywa nibiciro, PA: PA: Dior) na Moncler Spa (Lon: 0QII), kugabanuka gato ugereranije na LVMH Moet Vuitton Shuis Vuitton Se (Pa: LVMH). Imigabane ya Oreal i Paris yiyongereyeho 2,2% nyuma y'ibisubizo byayo mu kugabanya amafaranga rusange y'ibiro by'Uburayi ku wa gatanu.
Isosiyete yashoboraga gukora byinshi kugirango isuzume iryo suzuma, byumwihariko, mu kongera ubwishyu kubanyamigabane: Umwaka urangiye, hamwe nibisabwa kugirango wongere inyungu na 4% gusa ntabwo bishimishije cyane. Nubwo bimeze bityo ariko, kubatinya umutungo wa none uzakomeza guturika, imigabane ya L'Oreal ifite ibintu byose bishobora kwifuzwa gusa mumigabane iri mumwanya wo kwirwanaho.
Umwanditsi Jeffrey Smith
Soma ingingo zumwimerere kuri: gushora.com