Kwamamaza kwamamaza bikomeje kubona imbaraga no gukenera abamamaza ibirango bitandukanye - muri 2021, ibiciro byo kwamamaza muri miliyari 28 z'amadolari, nk'uko byitega ku bushakashatsi bushobora kurenga miliyari 28 z'amadolari,. Impuguke mu isosiyete mpuzamahanga yo gukorana na Yoolas's Yoola Yitwa Ingendo nyamukuru muri uyu mwaka, muri bo mu buryo bushyize mu gaciro, ubucuruzi bw'imibereho, ubucuruzi bw'igihe kirekire, "nta muyunguruzi".
Nk'uko byanze bitangaza ko 65% by'ibimenyetso bishobora gukoresha uburyo bwo gushyira mu bikorwa kuzamura ibicuruzwa na serivisi. 52% by'amasosiyete afite ingengo yimari itandukanye yo kwamamaza. 25% byamasosiyete yingengo yimari yumwaka ku kwamamaza kurenga ku madorari ibihumbi 500. Kugeza ku 2022, birashobora guhinduka inganda zifite agaciro ka miliyari 15 z'amadolari. 63% by'ibicuruzwa bigamije kongera ingengo yo kwamamaza muri 2021.
Umwaka ushize, isoko ryamamaza ryabanyarubuga zahindutse impinduka nyinshi, harimo abamamaza bashishikajwe nabanyarugomo hamwe nababumva hasi (kuva 1000 Abafatabuguzi). Ukurikije raporo ya nyuma na fohr, infonses, cyane cyane abafite abiyandikisha bari munsi 25.000, bafite urwego rwo hejuru rwibiganiro - hafi 7%. Urebye ko urwego rwibikorwa muri Instagram bigabanuka, infoyensome hamwe na nto, ariko uruhare abumva barushaho kwitabwaho mubucuruzi.
Duhereye kumiterere yamamaza kuri YouTube, abanyarubuga bareba abanyamwuga bakitabira imishinga yamamaza. Stanislav UCCA, UNCA, UNCA, Stanislav UCCA, agaragaza neza indangagaciro z'ibimenyetso byo kwishyira hamwe.
Kubijyanye na pindemic, isoko rwose yasabwe, ingengo yimari nyinshi yarahagaritswe kandi isubikwa umwaka utaha. Ati: "Ubu hahindutse mbere y'imyitwarire yose y'ibikombe - barushaho kubona imishinga, bagabana ibitekerezo, bafata ibyemezo, basunika ibimenyetso, basunika ibimenyetso byerekana ko bazazana amacumbi muri blogger. Stanislav UCA ati: "Abanyarugobe ubwabo barabaye byinshi byatanzwe cyane ndetse n'ibihombo by'inyongera by'ibicuruzwa."
YouTube-Blogger ubu iragorana kurwana kubareba, kubera ko Kseria Sobchak, Alexey Bivelov, Club hamwe nabandi. Impuguke ya yoola ivuga ko imiterere izwi cyane ikomeje gukura no kubona imbaraga ni imigezi, aho hari imigezi, aho hari imikoranire kandi ivugana na blog imiterere - urashaka kureba niba ushaka kumva.
Urufatiro rwibikorwa byose byo kwamamaza byaranzwe impengamiro yo gukorera mu mucyo. Abaguzi ntibazavugana nibicuruzwa babona igicucu cyangwa uburyarya. Kuki bashora amafaranga mubyo badashobora kwizera cyangwa batizera? Niyo mpamvu umubano uzaba ingenzi kubirango bifuza gukomeza amasoko yizewe muri 2021.
Gukura kuri videwo birakomeje gukomeza inzira ihoraho mu rwego rwo kwamamaza kwamamaza, bityo muri 2021 hibandwa kubirimo. Gusa ubu banyarubuga ntibatinye gushakisha imiyoboro mishya ubwabo bakajya kurubuga rushya - muri 2021, abanyarubuga bazitabira cyane platike nka Tik Tok, Twitter na cluse.
Byongeye kandi, uyu mwaka hahanurwa no kongera umubare w'abanyarubuga n'abakomeye bazahindura abakozi bakomeye baruhutse cyane, abaharanira inyungu na videwo kuri aesthetics "nta-bashumba".
Ibirango n'abamamaza bizahindura politiki yabo uyu mwaka - bazibanda ku bufatanye buhoraho hamwe n'ibiryo. Rero, ibikinisho bizarushaho kuba abafatanyabikorwa kubirango muri 2021 - Ibirango bizashora imari mu mibanire ihoraho mugihe kirekire, kandi ntabwo kugeza kumwanya umwe no kwishyira hamwe.
Iyi myumvire yumwaka ushize, nkubumenyi bwinshi, buzakomeza gutera imbere no muri 2021. Impuguke yoola ishimangira ko ifasha ubukangurambaga bwo kwamamaza ntabwo bugarukira gusa ku rubuga rumwe rw'imibereho, ahubwo rukubiyemo imiyoboro myinshi y'imibereho, urugero, Instagram, YouTube na Tik Tok.
Igipfukisho c'ishusho: FreePik.com