Umuyobozi wo hejuru Nike yaretse muri sosiyete. Mbere yibyo, ingingo yerekeye ubucuruzi bwumuhungu we kuri reseakers

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Rwiyemezamirimo ya Novice wakoresheje ikarita y'inguzanyo ya nyina ahakana ko yakiriye amakuru yimbere.

Umuyobozi wo hejuru Nike yaretse muri sosiyete. Mbere yibyo, ingingo yerekeye ubucuruzi bwumuhungu we kuri reseakers 13357_1

Visi Perezida Nike muri Amerika y'Amajyaruguru Ann Hebert (Ann Hebert) Imyenda y'ibumoso nyuma yimyaka 25 yakazi muri sosiyete. Nkuko byahangayitse muri Nike, umuyobozi mukuru yasize isosiyete kubyo ye bwite. Ibi byabaye nyuma yiminsi mike nyuma yo kurekura ibikoresho bya bloomberg byerekeranye nubucuruzi bwumuhungu we muri reseakers. Umuryango uhakana gukurikiranwa amakuru yibareba kugirango inyungu.

Nkuko ibikoresho byoroshye bishobora kwangiza umuyobozi mukuru nike

Intwari nyamukuru yinyandiko ni Joe Hebert wimyaka 19 (Joe Hebert), uyobora ubucuruzi munsi yizina ryiburengerazuba joe. Binyuze mu mateka ye, uburabyo bwe buvuga uko ibintu bimeze muri iki gihe mu nganda zirimo, urugero, bavuga ko icyorezo cya Pandemu - 19 nticyabangamiye abadandaza nka we. Ibinyuranye, ikibazo kidasanzwe cyafashije gukura mu kugurisha.

Nk'uko byatanzwe na Banki y'ishoramari Inc. Byinshi byagize ingaruka kubisosiyete nini bigurisha inkweto - kugeza ku kugwa mubiciro kabiri. "Boudiy nyinshi ntoya ubwoba kandi bashyiraho kugabanuka kuri 50%. Chebert yagize ati: "Bagerageje kwikuramo ibintu byose."

Umuyobozi wo hejuru Nike yaretse muri sosiyete. Mbere yibyo, ingingo yerekeye ubucuruzi bwumuhungu we kuri reseakers 13357_2

Hamwe no gutangiza ingamba za Anticonevirus na Quarantine, abakiriya bashobora guhagarika kujya mububiko busanzwe batangira gukoresha platforms kumurongo nka Stotx. Uhagarariye serivisi yemeje ko Gicurasi na Kamena yabaye amezi menshi manini ya hamwe kuva yatangizwa muri Gashyantare 2016. Filime dose doseflix na ESPN "Imbyino Yanyuma" kuri Michael Jordar: Umukinnyi wa Basketball: Umukinnyi wa Basketball: Umukinnyi wa Basketball wahindutse umuco wa siporo kwisi mu rwego rw'inkweto, kandi kuri moderi zidasanzwe za Yorodani zinjiza amadolari ibihumbi

Mu gihe kimwe, gukura gutyaye kwimvura yo mu burengerazuba. Nk'uko Hebert abitangaza, muri Gicurasi 2020 yakiriye amadorari ibihumbi 600 arahaguruka ajya ku bagurisha bakomeye b'indaya ku nkombe. Mbere yibyo, amafaranga yinjiza ugereranije ntabwo yarenze amadorari 200 buri kwezi.

Iyo umucuruzi wa Novice yahuye nibibazo mugutanga inkweto, yibanze kumurongo. Ikipe ye yakurikiranye snekers nshya akoresheje bots ibagura mu buryo bunini mbere yuko moderi zibona abakiriya basanzwe. Yatangije kandi kwiyandikisha mu matsinda mu kubwumvikane: amadorari 250 buri kwezi ashobora kuboneka hakiri kare ibisohoka, kugabanuka no kugurisha.

Abanywanyi mu muhanda wa Iburengerazuba bafite software isa na soko kuri Stockx, ibimenyetso bya bloomberg. Hebert yise inyungu zayo zo guhatanira ahari "gusesengura isesengura" mugihe bizewe "mugihe bagura inkweto no gusobanukirwa ibikenewe byiyongera.

Mu kiganiro n'umunyamakuru, Hebert yasobanuye uburyo "mu gushaka guhumeka" yagiye mu rugendo muri Amerika kugurisha inkweto Iburengerazuba Joe Joe yakoresheje amadorari ibihumbi n'ibihumbi ibihumbi 2 mu byiringiro byo kubona amadorari ibihumbi 50. Yashishikajwe cyane na Nike Sneakers, nubwo rimwe na rimwe hari amaduka ya Adida.

Hafi y'ibikoresho byanyuma, umunyamakuru Bloomberg yavuze ko "kubwamahirwe" yamenye umubano wumucuruzi hamwe numuyobozi mukuru nike. Yabimenye mu mpera za 20 Kamena 2020, igihe Joe Hebert ahamagaye Umunyamakuru uva kuri Ann. Igihe umunyamakuru yasabaga kwerekana amafaranga yinjira mu muhanda w'iburengerazuba, Rwiyemezamirimo yohereje ibikure ku ikarita y'abanyamerika EXTHT ahagaze.

Umuyobozi wo hejuru Nike yaretse muri sosiyete. Mbere yibyo, ingingo yerekeye ubucuruzi bwumuhungu we kuri reseakers 13357_3
Ann Hebert. Byoherejwe na: Kaminuza ya Ohio / Kate Dygas

West Coast Joe yemeje Bloomberg ko Ann Hebert ari nyina. We, nk'uko Joe ati: "Ahumeke" mu bucuruzi bwe, ariko ukigarurira "umwanya munini" muri Nike, ko yabujijwe gusangira n'umuhungu we w'imbere hamwe n'umuhungu we akurikirana.

Ibyabaye amaherezo

Hebert yashimangiye ko nyina nakazi ke batavuze mu bikoresho bya bloomberg, maze areka kuvugana numunyamakuru nyuma yo kuvuga kuriyi ngingo. Ann ntabwo yashubije ikigo cyita.

Uhagarariye Nike yavuze ko Ann muri 2018 yatangaje amakuru ya sosiyete ku bijyanye n'ubucuruzi bw'Umwana. Ati: "Nta kurenga politiki mu gihugu, utanga amakuru y'ibanga, nta kibazo cy'inyungu cyangwa umubano w'ubucuruzi," Isosiyete yagaragaje mbere y'ibikorwa.

Ann Hebert ntabwo yashubije ibibazo bya Bloomber na nyuma yo kwegura byatangajwe, byabayeho ku ya 2 Werurwe. Ni uwuhe muyobozi mukuru wa mukuru azafata urujijo, ariko ntarasimburana, ariko muri Nike Bumaze kuva mu 1995: mu bihe bitandukanye yakoraga nk'umuyobozi ushinzwe kugurisha muri Amerika ya Ruguru, kimwe n'umuyobozi w'amacakubiri muri Aziya -Uburere bwa Amerika na Amerika y'Epfo.

Umwanya wanyuma wa hebeger wigaruriwe kuva muri Kamena 2020. Agaciro k'imigabane yisosiyete nyuma yibyabaye ntabwo byahindutse cyane. Ninde uzajyana umwanya wo kubohorwa, Nike yasezeranije gutangaza nyuma.

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