Kuri pome, yanze abakiriya bose, ariko ntibashobora kurwanya isoko nyuma yo kubura umukiriya mukuru.
Kuva mu 1999 kugeza 2007, PortalPlayer yashyizeho microchips abakora itangazamakuru kandi bashoboye gukorana na IBM, Sony n'abandi. Apple yabaye umukiriya mukuru wa PortLalPer - ubufatanye nayo bwatumye habaho gutsinda no kunanirwa kwisosiyete.
Isura ya portalplayer
Mu mpera za 1998, venture capitaliste Caprdon Campbell yatanze icyifuzo cya Semiconductor ya Semiconductor yo mu rwego rwo gukora chipi ku ya mp3 Abakinnyi. Nta na kimwe mu micungire y'igitekerezo cya sosiyete ishimishijwe, usibye Umuyobozi wa Technologi ya John Mallar. Nyuma y'inama, yakoresheje Gordon kuri parikingi, maze muri Kamena 1999 Mallard, Campberd n'abakozi bane barenga Semiconductor yashinzwe.Gushiraho isosiyete, bakurura miliyoni 5 z'amadolari kuri J.P. Morgan, na Campbell yashoye amafaranga yayo. PortalPoyer yishora mu gukora microcircuits na software kubikoresho bya Multimediya.
Kugeza 2000, abakiriya 12 bakoranye na PortalPlayer, cyane cyane abakora ibikoresho bya Aziya, ariko muri bo harimo IBM. Yateguye gukoresha PortalPlayer kugirango arekure umukinnyi muto mp3 hamwe na ecran ya ecran na terefone ya bluetooth, yakora kuri maniature yacyo ikomeye.
Kandi Portalyer yakoze ku mukinnyi wa Aiwa, ishami rya Sony. Ariko ku cyiciro cya nyuma, Sony yaretse iterambere, kuri we nyuma, mubihuha, birababaje.
Muri 2001, Apple yagejeje ijambo rya portalplayer. Noneho kurema abakinnyi muri Apple bishora muri Engineer Tony Fadel - yashakaga isosiyete ikora akazi ko yiteguye kandi itanga ubufatanye. Isosiyete yarabyemeye kandi ihagarika gukorana nabandi bakiriya. Nk'uko byahoze ari umuyobozi wa PortalPlayer Bena Knausi, abakozi 200 b'isosiyete muri Amerika na 80 mu Buhinde bashishikajwe no gukora kuri ipod.
Kumenyana no gukorana na Apple
Ninde Tony FadelApple yahawe akazi ya Apple muri 2001 - kubera uburambe bwakazi afite ibikoresho byimukanwa.
Muri 90, yakoranye n'ubumaji rusange, aho yakoraga kuri Analogue ya "Smartphone", isosiyete yazanye imyaka myinshi mbere yo kugaragara ku isoko. Fadell yabwiye ati: "Mu gikoresho rusange cy'ubumaji hari byose - Mail igendanwa, imikino yo gukururwa, kugura nibindi bikorwa. Kandi ibi mu 1994. Uyu munsi twese twumva icyo aricyo, ariko rero habaye ngombwa amasaha ane yo gusobanurira abantu ishingiro ryumushinga. " Ariko, mu 2003, isosiyete yarafunze.
Noneho Fadell yakoraga muri Philips electronics kuri mudasobwa yo mu mufuka wa Nino. Agezeyo, yahuye n'abahagarariye serivisi yumvikana, ya serivisi kumurongo washakaga kongeramo software yabo i Nino. Hanyuma Fadel yatekereje bwa mbere kubitekerezo byumukinnyi wa digital.
Mu gihe cye cy'ubusa, Fadell yakoze nka DJ kandi ntabwo yakundaga gutwara ibisanduku binini na CD hamwe na We. Igitekerezo cya Fadel, birashoboka gukoresha uburyo bwumvikana no gukora umuziki wa digital kugirango ukemure iki kibazo. Yasabye igitekerezo cy'abafilipi, ariko birananirana.
Nyuma, Fadel yavuye muri sosiyete, igihe gito cyakoraga mu bikorwa byo mu bikorwa no mu 1999 yashinze gahunda ye yo gutangira Umuziki.
Fadel yateje imbere igikoresho gishobora kwigana umuziki muri CD kuri disiki ikomeye kandi ubibike. Ariko, ukurikije we, muri icyo gikorwa, amasoko yarahindutse - byaragaragaye ko abaguzi badashaka kwakira umuziki, kugura ikintu gifatika. Yajuririye ibigo 80 asaba imari, ariko ahantu hose yakiriye kwanga.
Isosiyete ikomoka muri sosiyete 2001 yararangiye vuba. Kandi muri ako kanya, Fadel yahamagawe muri Apple.
Apple yatangiye gutezimbere iPodMu 2000, umuyobozi wa Apple Steve Jobs yahisemo gukora umukinnyi wumuziki. MP3 Abakinnyi batanzwe ku isoko, imirimo yafatwaga nkutorohewe, mubi kandi idakora.
Bamwe bakoze kuri CD gusa, abandi bafite disiki ikomeye, ariko bari benshi kandi bakabije, kandi imisatsi yabo ntibyoroshye. Byongeye kandi, abakinnyi bakoresheje USB 1.1 basanzwe bashyiraho dosiye zitinda. Imirimo yizeraga ko Apple ishobora gukora umukinnyi we, irinde aya makosa.
Yategetse kurema umukinnyi John Rubinstein, umuyobozi w'ishami rishinzwe tekinike y'isosiyete. Kubera ko ba injeniyeri bashomeri bari bahuze - bakora ku mishinga ijyanye na Mac, Rubinstein yasabye ubufasha kubandi bantu. Yamenye ku mugabo ufite impamyabumenyi n'uburambe nkenerwa - Tony Fadel. Rubinstein yahamagaye muri Mutarama 2001 maze atanga igitekerezo cyo kwinjira muri Apple.
Isosiyete yahawe ikipe ya Fadel yahawe abashushanya 30, abashinzwe porogaramu na ba injego zables, kandi bahaze iterambere ry'abakinnyi amezi icumi.
Fadell yashakaga isosiyete ifite ibisubizo bitemewe. Yiyambaje ibigo icyenda, harimo abakora ibikoresho bya elegitoroniki ya elegitoroniki Rio, guhanga no gukora no muri Texas. Ariko, igisubizo cyiza cyaturutse muri PortalPlayer. Apple yakwegereye hafi ya platifomu yiteguye yakozwe na OS-mu rwego rwo hasi (gucunga amashanyarazi, intangiriro n'umushoferi).
Fadel yari azi ko PortalPeyer yakoraga kuri prototypes nyinshi z'abakinnyi, umwe muri bo ntiyari arenze igipanga cy'itabi. Apple nayo yaguzwe icyiciro kinini cya discle ikomeye hamwe nubushobozi bwa 5 GB, byafasha gukora abakinnyi nto.
Apple yatangiye gukorana na PortalPlayer mu ci yo mu 2001, kandi ipod igurishwa mu Gushyingo.
Nk'uko Knass yabonaga ko igishushanyo cy'umukinnyi wa PortalPlayer "ahubwo kibi" - ibikoresho bisa na radiyo yakira radio hamwe na buto nyinshi. Abakinnyi ntabwo bashyigikiye urutonde rwimikorere irenga icumi, ntaringaniza.
Nubwo bimeze bityo ariko, Fadell yamenye ko hari ubushobozi mu iterambere, mubyongeyeho, Apple "yatwitse". Knaas isas yavuze ko igihe Apple yajuririrwa kuri PortalPlayer, umushinga wumukinnyi yari yiteguye 80%. Knass ati: "Igihe kinini cyamaze ku guhanga ipod yagiye kunoza ibicuruzwa byacu."
Apple yashakaga kongeramo ibikoresho byimiterere yumuziki ya AAC, kuringaniza nuburyo bushya we ubwe yateye mumezi atatu, yabwiye Knauss.
Ku bwe, Fedell yari azi kubona abifashijwemo n'umukinnyi, kandi Steve Akazi yateguwe nibyo umukoresha yagombaga kumva akorana nigikoresho.
Mu mirimo ya mbere, imirimo yakozwe mu nama zerekeye iPod buri byumweru bibiri cyangwa bitatu, ariko nyuma yo kurema prototypes ya mbere, yakoraga kuri uyu munsi. Mu nama, yasobanuye ku buryo burambuye kubyerekeye ibyiyumvo byo gukorana na Ipod.
Yashakaga kugera mu ndirimbo wifuza kugerwaho inshuro zirenga eshatu, kugirango menu yafunguwe vuba, kandi amajwi asobanutse neza. Nk'uko Knass, imirimo yahuye n'ubumuga bwo kumva, kandi abaterankunga bagombaga gukora umukinnyi mwinshi.
Akazi kandi karasabwe no kudakongeramo sisitemu yo kurengera drm kuri verisiyo yambere yumukinnyi kutagabanya kugurisha.
Kugaragara kw'igikoresho byateguwe na Jni Aiv. Mu ntangiriro yakazi kuri ipod aiv yamaze gutsimbarara kuri IMAC, akaba yahawe inguzanyo na bagenzi babo bamenyekana n'abaguzi. Mu kazi ku mukinnyi, yahumekewe na radiyo ya Braun 3T.
Iyo ipod yiteguye, Apple yasanze irindi nenge mumukinnyi - ishobora guseswa mumasaha atatu muri leta. Knass yibutse ati: "Imirongo y'umusaruro yari yiteguye. Byaragaragaye ko ari igihe kitoroshye mubakinnyi. Mu byumweru umunani, batekerezaga ko bakiriye umukino wa mp3, udashobora gukora nta kwishyurwa amasaha arenga atatu. " Mugihe, igihe bahisemo ikibazo, Knasing yatakaje kwizera no kuva muri sosiyete.
Kugwa
Nk'uko KNAUS, igihe ipodi yari yiteguye, Apple yaguze igipimo cya PortalPlayer, umubare w'ibikorwa ntibyagaragaye. Umukinnyi wa mbere wa Apple yasohotse mu 2001, hanyuma amafaranga ya Portalplayer yari miliyoni 1.9 z'amadolari.
Mu 2003, muri Mutarama - Nzeri, isosiyete yakiriye amafaranga miliyoni 12.9 z'amadolari n'amadolari 7.3 z'amadolari nyuma yigihe kimwe, amafaranga yinjira hamwe na miliyoni 48 z'amadolari abura ibihumbi 131 abuze ibihumbi 131. Nubwo kwiyongera gukabije mu nyungu, Isosiyete ntiyabonye inyungu, ivuga ko CNN.
Ku ya 19 Ugushyingo 2004, PortalPlayer yakoraga ipo kuri Nasdaq: Igiciro cyumugabane wikigo cyiyongereyeho 50% nyuma yo gutangira gucuruza. Igiciro cyambere cyari $ 17, ntarengwa batwaye $ 25.80. Nkigisubizo, Inkoranyamagambo ya IPO yakwegereye miliyoni 106 $.
Mu ntangiriro za 2006, Apple yavuze ko itazongera gukoresha abitunganya PortalPlayer muri ipod - yimukiye mu gisubizo cya Samsung.
Abasesenguzi batekereje ko Apple yashakaga kugabanya ikiguzi cy'abakinnyi, kandi nanone ntiyanyuzwe n'umuvuduko wo gutanga uva muri PortalPeyer. Noneho ubufatanye na Apple bwazanye Isosiyete irenga 90% yinjiza. Kurwanya inyuma yubu bukangurambaga, yaguye kuri NASDAQ 45%, kandi agaciro k'isoko kagabanutse kuva kuri miliyoni 600 kugeza kuri miliyoni 380.
PortalPeyer Nyuma yikigereranyo hamwe na Apple, yagabanije 14% byabakozi kwisi bagerageza gukora bigenga. Yakoreraga abandi bakorera abakinnyi kandi bateza imbere tekinoroji yabo.
Ugushyingo 2006, Nvidia yaguze PortalPlayer miliyoni 357 WSJ yanditse ko Nvidia yashakaga kujya ku masoko abiri mashya muri kiriya gihe: abakinnyi na mudasobwa zingahe za mudasobwa zigendanwa.
Umuyobozi w'abayobozi b'Ubuyobozi, Richard Sanki, yavuze ko amasezerano atsinda ku bakozi n'abanyamigabane. Ati: "Twamaranye amezi make ishize, twiga neza ingamba. Twasomye ko inyungu zitangwa na nvidia zemeza cyane ".
Urubuga rwisosiyete rwahagaritse akazi muri Gashyantare 2007.
#PortalPlayer #ipod #igusa
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