- Kuyambitsa zokambirana zathu zabizinesi, ndizifunsa: mwapeza bizinesi yanu mpaka liti? Ndipo bizinesi yanu yasintha kuyambira pamenepo?
- Ndikukuuzani za bizinesi ya bowa. Ndi kulima bowa tinayamba kuchita nawo mu Epulo 2017. Makasitomala oyamba anali makampani ang'onoang'ono a Nizny Novgorod, misika ndi amondonda. Pa zaka zinayi zapitazi, tapeza zotsatira zazikulu, kuyambiranso makampani aboma komanso amderali. Kubwezeredwa pa netiweki chifukwa pakadali pano ndi msika wokhazikika kwambiri wopanga.
- Kodi mgwirizano wanu ndi x5 chifukwa chiyani?
- Gulu la X5 Retail ndiye Wogulitsa wamkulu kwambiri, kuphatikiza mafomu onse ogulitsa: hypermarkets, masitolo akuluakulu ndi malo ogulitsira "kunyumba". Ndife nthumwi ya mabizinesi ang'onoang'ono, ndipo ndi mnzake basi monga X5, zimapangitsa kuti zikhale ndi moyo wamakono, ndikupeza mtengo wa zinthu zomwe zimachitika ndikuwapatsa chipongwe. Timangopanga ndipo timapereka zogulitsa za malonda ku RC. Ntchito ina yayikulu yophatikizira ndi kampaniyo ndikusowa kwa delays.
- Munayamba liti kugwira ntchito komanso momwe zimadutsa?
- mgwirizano ndi X5 unayamba ndi Ogasiti 2020. Ndikufuna kudziwa kuti anthu akugwira ntchito modabwitsa, aliyense amawafotokozera, adauza, adaperekanso kulumikizana konse. Zogulitsa zathu ndi bowa wa oyisitara - chinthu chovuta kwambiri pa mayendedwe ndikusungirako, chifukwa chake pali nthawi zosiyanasiyana komanso kutumiza, komanso kutumiza. Koma chifukwa chake ndi chifukwa chomvetsetsa ndi kuyankha kwa wokondedwayo, mafunso onse amathetsedwa mwachangu komanso osagwira ntchito.
- Kodi mikhalidwe yayikulu ndi iti ya mgwirizano ndi x5? Tinene kuti ndili ndi chidwi ndi funso lina: Kodi ndizovuta, m'malingaliro anu, kukhala wotsatsa x5?
- Malingaliro anga, chinthu chachikulu chogwirira ntchito ndi kampani yotere ndi kupezeka kwa zinthu zapamwamba kwambiri pamsika. Ngati wopanga amatsimikizira izi, kulibe mavuto.
- Oimira kampani adakupatsani upangiri pazakudya, zomwe zachitika kapena nthawi zina?
- Zachidziwikire, atasainira mgwirizano, manejala wathu adapereka chidziwitso chonse pazinthu zathu, adakonza zogwirizana za zikalata zathu zomwe zili ndi ntchito yoyenererana.
- Ngati tikambirana mgwirizano wanu ndi x5, zidakhudza bwanji zosintha zanu komanso pa bizinesi yanu?
- Pambuyo pa kuyamba kwa mgwirizano, kusintha kwathu kunayamba kanayi, ndipo izi si malire. Tikuwona mwayi wokulirakulira. Popeza sitingatiperetsenso anzathu, tinapatsidwa mwayi wotumiza bowa wa ku Moscow, Yaroslavl, Kirov kuti akwaniritse mu "PYateochka" izi.
- Kodi mgwirizano umakhala ndi chiyani wogulitsa wamkulu?
- chifukwa cha mgwirizano uno, titha kuyamba mwachangu. Tikukonzekera kale mpaka kumapeto kwa chaka chikulitsa zinthu zosiyanasiyana zomwe zimapangidwa - mtengo wokulitsa anyezi wobiriwira ndi zukini. Inde, sitilipo mu maukonde onse a feduro, ndipo izi zimachitika chifukwa choti mwayi wathu ndi wochepa. Mulimonsemo, pomwe. Tinatsegula nsanja yathu yachitatu ikuwona mu Januware 2021 ndipo osayima pamenepo.
Mu 2020, bungwe logulitsa X5 linayamba kugwirira ntchito ndi ogulitsa 183 ochokera ku Verdal District, malinga ndi kampaniyo. Zina mwazomwe, anzawo opitilira 40 ndi akatswiri a akatswiri, nthumwi za mabizinesi ang'onoang'ono ndi apakatikati. Pamalo a mashelufu ogulitsa ma networks X5 amapereka katundu 5 152, 1 313 yomwe idayamba mgwirizano ndi kampani chaka chatha.
Chigawo cha Nizny Novgorod dera pamagawo lachinayi pakati pa zigawo za PFO - kuchokera pano ogulitsa 20 adabwera. Atsogoleri anali Totarstan ndi UDMURTIA - 26 ndi 23 atsopano, motero. Mu malo achitatu Bashkortostin, pomwe wokondedwa watsopano X5 adalembetsedwa. Komanso chaka chatha, kampaniyo idayamba kugwira ntchito ndi opanga 16 ochokera ku Steotov Dera la Saratov, 15 ku Dera la Kirov ndi Samara. A Orenburg Dera la Orenburg, ogulitsa 11 ochokera ku Ulyanovsk ndi 6 ochokera kumadera a Peza. Kuphatikiza apo, abwenzi atsopano adawonekera ku Mordovia (5 Opanga), ku Chubashia (3) ndi Mari El (2).
Mu dera lililonse lokhalapo, kampaniyo imafuna kupereka malo ake osungirako zinthu zakomweko. Gawolo la "lapakati pa" malo ogulitsa malonda a X5 m'magawo ena 30%, ndipo gawo lazinthu zapakhomo nthawi zambiri ili pafupifupi 90%.