Mbiri ya "Tesla Killer": Tengani magawo ndi kuwatsutsa kwa Nikola Motor Company

Anonim
Mbiri ya
Mbiri ya
Mbiri ya
Mbiri ya
Mbiri ya
Mbiri ya
Mbiri ya
Mbiri ya

Chiyambire cha Nikola chikadasiyira ku tesla palokha: M'zaka zisanu ndi chimodzi zokha, kampaniyo idakopa ndalama zochokera ku General Motors ndi mabiliyoni. Nthawi yomweyo, Nikola sanayambitse galimoto ya seri , osati kutchula zotumiza zoyendera makasitomala. Wotsiriza wa Seputembara, kampaniyo ndipo woyambitsa wake adaimbidwa mlandu wachinyengo, ndipo magawowo adagwa. Tsopano ogulitsa agulitsa chitetezo chotsalira, olamulira amachititsa kufufuza, ndipo Nikola akuyesera kuti nkhope isachitike. Onliner adawerengera nkhani ya "tesla akupha", yomwe imawonekabe yowopsa kwa chigoba cha ilona.

Andrimatic ndi punchy woyambitsa

Nkhani ya Nikola iyenera kuyamba ndi Tytor's Trevor's Clarvor - othandizira, oyambitsa ndi mutu wa kampaniyo. Munthu ndi wokonda chidwi komanso wachifundo pakati pa anthu chifukwa cha mbiri yakale mu mzimu "kuchokera pachabe." Mnyamatayo adadutsa mavuto azaumwini (atabadwa, amayi ake anamwalira), adapeza mphamvu yakuyambitsa bizinesi - kukonzekera, china ngati eBan ndi eBay. Pokambirana ndi kuletsa, Milton ananena kuti mwezi wa kukonzekera unadza anthu 80 miliyoni. Komabe, kampaniyo yatha ndi ndalama, ndipo amayenera kutseka. Malinga ndi woyambitsa chiyambi, kenako adataya ndalama zonse, kuphatikizapo kudzitukumula kwa mabanja.

Trevor Milton. Chithunzi:

Kenako Milton adabwereranso ku mlanduwu, chidwi chofuna kuyenda. Umu ndi momwe dahybrid imawonekera pakusintha kwa magalimoto a dizilo kuti ntchitoyo isagwiritse ntchito dizilo osati lokha, komanso pa mpweya wachilengedwe. Gawo lachitukuko linasankhidwa kampani: Mapangano ankapezeka ndi makampani oyendera. Zonse, malinga ndi Milton, yhribrid zosainidwa kwa $ 100 miliyoni. Koma ndipo apa bizinesiyo sinali ndi mwayi: akuganiza kuti wogulitsa aluntha adagona mwanzeru. Zotsatira zake, kampaniyi idayenera kutseka kampaniyi.

Zochitika ndi malo osungira Milton anaganiza zogwiritsa ntchito polojekiti yatsopano. Anazindikira kuti mafakitale omwe amagulitsa katundu amakhalabe m'malo mobwerera ndipo amafunika kukhala amakono. Chifukwa chake Milton adatsegula kampani ya dika ndi kampani - adagwiranso ntchito ndi mafuta, koma zomwe zimasunthidwa ku njira zosungira haidrojeni ndi mpweya wachilengedwe. Ourctington mafakitale a donybortid, omwe amalola kuti Milton apangidwe za ntchito yatsopano ku matilo a hydrogen. Bwalo linali 2014.

Zabwino zonse kuchokera ku ma dvs ndi magetsi

Chiyambirecho chinasiya kupeza katundu pazinthu zomwe zimapanga mafuta ena. Tesla adawona zam'tsogolo magetsi, ndipo kampani ya achinyamata a Nikola idapitilirabe. Kampaniyo imakhulupirira kuti njira yabwino yothetsera hydrogen ndi electrotherapy. Milton anayandikira kulembedwa kuti akugwiritsa ntchito makina osagwirizana: Amayang'ana mainjiniya popanda zokumana nazo popanga magalimoto. Malinga ndi wochita bizinesi, mwanjira imeneyi kokha ndizotheka kukwaniritsa mawonekedwe atsopano pa mayendedwe akuti: "Ndinafunikira anthu omwe amakhulupirira kuti chilichonse chizitheka. Ndimafunikira monga anthu anzeru monga ine. "

Choyamba kuyimiriridwa kampani yagalimoto - Nikola imodzi thirakitala

Nikola adatulutsa mphamvu ndi zofooka za madera onse ndi magetsi, ndikunena kuti matrakitala a hydrojeni adzalandidwa zofooka zamitundu yonse iwiri, nthawi yomweyo atalandira zabwino zake zonse. Kutulutsa ndi kupanda ungwiro kumawonongeka kwa minisi yamagalimoto okhala ndi ma dvs (peak torque (peak tosque (peak tosquy sikupezeka nthawi yomweyo), komanso ndi magetsi - olemera kwambiri a ndulu. Ma Tractor Pazomera pachikhalidwe ichi amawoneka ngati yankho la mavuto onse: Mafuta owonjezera amatenga pafupifupi mphindi 20, misa imafanana ndi galimoto ya dizilo, ndipo mtunda wokwera ali makilomita 1,200.

Ngati simplifier, magalimoto a Nikola ali ndi vuto la haibridi, osati mota yamagetsi yamagetsi ndi mota yamagetsi, ndi mota yamagetsi yokhala ndi mafuta opangira mafuta, zomwe zimapereka mphamvu batri. Chifukwa chake, sikofunikira kulamula matenthedwe ndi magetsi, ngakhale kuti amachiranso. Timalemetsa hy solrogen, imapanga mphamvu yamabatizo mu mankhwala ndi okosijeni, ndipo galimoto yamagetsi ikuyenda kale. Zotsatira zake, timapeza madzi apakapano komanso achitukuko, omwe, monga kuwunikira zowongolera mpweya, umayenda mumsewu.

Kampaniyo idayambitsa ma prototypes angapo. Tsopano pali mitundu iwiri yonyamula katundu pa tsambalo: Chizindikiro cha Axis cha Nikola awiri ndi Nikola Srem ndi mtundu wocheperako wokhala ndi ma axes awiri omwe anyalanyaza. Komanso, kampaniyo idalengeza za kukoka, zikwama ziwiri (zaboma komanso zofunikira zankhondo), komanso njinga yamoto.

Kusankha Nikola Badger World Kukula

Otsatsa ndalama omwe amakhulupirira Nikola: Bosch, Hanha (South Korea) ndi makampani ena anali oyambira. General Motors adalengeza kuti agule magawo a Nikola a $ 2 biliyoni. Kampani ya Nikola adanena kuti adalandira maofesi omwe ali ndi $ 10 biliyoni, pomwe osakhala ndi wogulitsa m'modzi. " Dongosolo lalikulu kwambiri la magalimoto 800 adapereka kampani yaku America Aheuser-busch.

Nikola awiri.

Nikola Kutulutsidwa ndi kuwerengetsa kuti akope makasitomala aku Europe: thirakitane iyi ndi yopindulitsa kwambiri ndi Nikola awiri

Amagawana pazachuma: mu Marichi chaka chatha, amatenga $ 10, ndipo mu Juni adapitilira $ 70, capitalization adafikira pafupifupi $ 45, koma Chiwerengerochi chinali chosangalatsa kwa wachinyamata, womwe walowetsanso mgwirizano wapamwamba kwambiri. Zikuwoneka kuti pali kampani ina yomwe magawo awo omwe magawowo nawonso amakhala otentha kwambiri, - Tesla. Koma chigoba cha ilona chimakhala chovuta kwambiri kuchokera kumayambiriro kwa Milton: chinthu chenicheni.

Ziribe kanthu kuti tesla zingati, ndi zilankhulo zoyipa kapena zowotcha kampani yeniyeniyo, ndikugawa magalimoto a Europe pa Europe ndi ISA) malo olipiritsa. Ndiye kuti, Tesla ali ndi ndalama. Nikola anasiyanitsanso ndi ma prototypes ndi kanema pomwe thirakitala yoyera chipale choyera imayenda mumsewu. Ndi kanemayo ndikuyika Nikola kukhala osasangalatsa kwambiri.

Kubwezera

Pa Seputembara 10 Chaka chatha, Baunhurburge Kafukufuku wa Kafukufuku watulutsa mawu omwe ali ndi milandu yayikulu yolimbana ndi Nikola. Zinachitika masiku awiri pambuyo pa General Motors adalengeza mapulani kuti agulitse kwambiri. Mutha kulingalira momwe momwe zimakhalira ndi chimphona cha chimphona chagalimoto Werengani kufufuza kafukufuku wa Hunnburg, yomwe imayamba ndi mawu akuti "chinyengo chomangidwa pamabodza". Olemba ntchitoyo adasowa osati ku Nikola, komanso ku Tyvoro Milton - akumutcha kuti ali ndi mlandu wabodza komanso malonjezo.

Zinapezeka kuti galimotoyo mumphepete mwa ndege sizigwiritsa ntchito chomera cha Nikola ndipo sanayikenso injini yazophatikiza mkati kuti ipatse galimotoyo yomaliza. Chilichonse chinakhala chophweka kwambiri kuti zinali zovuta kukhulupirira: galimotoyi idakokedwa pamakona odekha kenako kuchotsedwa m'mabuleki. Ndiye kuti, galimotoyo ikungodumphira. Ku Nikola, adatsimikiziranso izi, ndipo adanenanso kuti, sitinabise chilichonse, chifukwa pavidiyoyo adati: "Kuyenda", kumayenda ". Kanema woyambirira tsopano sukupezeka, koma mapazi ake adatsalira.

Ngati zinthu zili ndi vidiyo yomwe ingatsiritse, ndiye kuti milandu ina ya kafukufuku ya Hunnhurg idayambitsa nkhawa kwambiri ndi mafunso. Malinga ndi kafukufukuyu, Nikola alibe umisiri yopanga batri yokha, ndipo Milton pa fungufu la masamba amasankha amangotulutsa maluwa okhaokha kwa ogulitsa. Nthawi yomweyo, nthumwi yamphamvu ya Volvo pa kafukufuku yemwe ali pa kafukufuku wa hydrogen pofufuza, zotchedwa Nikola zonena zake zamphamvu "zopanda mawu". Komanso, mawu a Milton onena za kupanga hydrogen, ndipo opikisana nawo ali 81% - Nikola sanatulutse mafuta awa.

Zotsatira zake, popanda kukhala ndi zochitika zake, Nikola adakonzekera kugwiritsa ntchito ntchito zapamwamba za General. Malinga ndi kafukufuku wa Hundenburg, pamgwirizano wa makampani awiriwa, omwe amapereka chilichonse, ndipo winayo satsala pang'ono chabe. Ndili ndi Milton komanso mawu omwe zigawo zonse zazikulu za Nikola zimadzipanga zokha. Zinapezeka kuti oyanjana omwe akuwoneka pa kanema wina adapangidwa ndi Cascadia, ndi Nikola adangotulutsa logo yake. Zonsezi komanso kuchuluka kwakukulu pakati pa zonena ndi zochitika zenizeni, zomwe zimapeza kafukufuku wa Hunmbrurg, yemwe afeto adapereka ndi aftor ndi Nikola yekha kukhoma. Kukakamiza opikisana nawo mu "Dongosolo" la Nikola ndilovuta: Kafukufuku wa Runhurg yekha anali nawonso magawo oyamba - ndipo zikuwoneka kuti ndi yekhayo amene adaganiza zozama komwe amakhala mwayi.

Magawo omwe adagwa ndi 30%. Zovuta kuzungulira Nikola zomwe zikuwonetsedwa pamagawo a General: adagwa ndi 4%. Pakatha sabata ndi theka pambuyo pofalitsa kafukufukuyu, Milton adalengeza kuti akusamalira mwakufuna kwa Nikola - kuyambira positi ya woyang'anira. General Motors anakana kugula zigawenga za Nikola. US yotetezedwa ndi kusinthitsa lamulo la chilungamo ndi utumiki wachilungamo, malinga ndi media, adayamba kufufuza ku Nikola ndipo adalandira oyimira a kampaniyo. Kumayambiriro kwa chaka chino, mafakitale obiriwira amagulitsa magawo onse a Nikola ndi mtengo wonse wa $ 147 miliyoni.

Za tristor Milton News posachedwa. Zambiri zomwe zimawoneka kuti adamangidwa, koma zidakhala zabodza. Tsimikizidwe adachotsa maakaunti ake ku Twitter ndi Instagram, kotero kuti simusoweka pa moyo wake. Komabe, Milton ili ndi phukusi lalikulu kwambiri la Nikola, ndipo wochita bizinesiyo akuti achotse pafupifupi $ 1.9 biliyoni.

Nikola asunga chili ndi chiyembekezo: pofika kumapeto kwa chaka chino akukonzekera kumaliza chomera ku Arizona. Ikani mu mzere umodzi ndi a Theranos ndi Juicero, zolephera zazikulu kwambiri za izi zikuyambitsa zaka zomaliza, ngakhale zili zolakwika. Nikola akadali pansi ndipo, ngakhale atakhala kuti akugwera pamtengo wogawana pamodzi ndi mbiri yomwe idasinthidwa, malingaliro otulutsidwa kwa matrakitala a hydrogen samakana. Komabe, ngakhale kampaniyo ikamasula mayendedwe ake, bweretsani chidaliro cha makasitomala kukhala ovuta kwambiri.

Wonenaninso:

Njira yathu mu telegraph. Lowani tsopano!

Kodi pali china choti anene? Lembani ku botmu ya telelimu. Ndizosadziwika komanso mwachangu

Kubwezeranso mawu ndi zithunzi onliner osatha kuthetsa akonzi ndi oletsedwa. [email protected].

Werengani zambiri