Zomwe zimamveka kuti mwezi woyamba uzigwira ntchito yomwe amapanga a Wolamulira zaka 42 kuchokera ku Dodo ndi momwe angayang'anire msika ndi wopikisana nawo.
Mu Disembala 2020, Dodo adatsegula cafe woyamba kugulitsa "dongo 42". Kampaniyo ili ndi zolinga zokomera: Kupanga njira ya opanga kupita ku Russia yonse, kenako ndikupeza cafe m'maiko ena.
Mosiyana ndi mfundo zachikhalidwe ndi Shawarma, dont 42 amayesera kukonzekera zomwezi pazinthu zonse, zomwe sizidalira munthu wina kukhitchini, ndipo imodzi mwa zitsulo zazikulu zimayang'ana kubwerera kwa alendo.
Ngati makampani amapambana pokhazikitsa njira ndikuchotsa "rabbs" yoyamba, ndiye kuti "wopereka 42" amatha kubweretsa ma ruble 52 "polojekiti ya dosrade 42 ya Manamev. Ku Emonioloul, adanenanso za mavuto oyamba, zokumana nazo zopezeka ndipo nthawi zonse ntchitoyi sizikufunika kuvomereza zokhumba za ogula.
Mtsogoleri "Donder 42"
Chifukwa chiyani Shaurma
Chilichonse ndichosavuta - kutchuka. Shawarma, Shaverm, Dude ndi Zina - Zomveka. Itha kutchedwa mosiyana, koma mtundu wa nyama kapena ayi nyama, yophika ku Lavash, ili padziko lonse lapansi.Tikufuna kugulitsa malonda athu osati ku Russia kokha, tikukonzekera kupita ku China, USA, Germany. Kwenikweni, pizza ku Dodo osankhidwa pazifukwa zomwezo: pizza ndi chinthu chomwe chimadziwa padziko lonse lapansi.
Ndinauzidwa kuti: "Koma palinso mtundu winanso wokulira, pali chinthu china." Pali, koma mfundo yake ndi iti? Mwina kunja kwa Russia, sikofunikira kuti Russia yonse?
Kuti mupange mtundu wa poch ku Bangladesh kapena ku Africa, muyenera nthawi yambiri ndi ndalama zambiri. Tiyenera kufotokozera anthu kuti ndi chiyani. Pamene wotsatira kapena mtundu wina umakhala wotchuka padziko lonse lapansi, titenga.
Zomwe zimadziwika za msika wa shawarma ndipo chifukwa chake palibe maboma pa feduro
Ndinakumana ndi kuwunika komwe kumachitika pafupifupi 40,000 ku Russia. Mwa ku Edndix "komwe Shaverm" - 15 zikwi 15. Voterani msika ndi wovuta pazifukwa ziwiri:
- Palibe deta - ngakhale mu kagwiritsidwe ntchito. Kwa "2GIS", "Google Map" ndi "Yandex.CArt" ndi Shawarma zowonekera, sizikuwaona. Ichi, panjira, ndi chimodzi mwazifukwa zomwe zimapangitsa kuti "Shavermu" adapangidwa.
- Ichi ndi bizinesi yosiyana. Tehema ndi Shawarma ndi bizinesi imodzi. Zomwe timachita pa 70 m werani bizinesi ina. Inde, malonda ndi ofanana - Shawarma, koma ndizosatheka kuyerekeza, mwachitsanzo, ngwazi za burgent ndi McDonald. Ndipo iwowo ndi omwe amapanga burger, koma mawonekedwe ndi omvera azungulira ndi osiyana.
Pali zinthu ziwiri zodziwikiratu: Choyamba, msika ndi waukulu, chachiwiri, kufunikira kwa malonda ndi kwakukulu. Chifukwa chiyani kupanga kafukufuku ngati Shawarma ali pakona iliyonse, aliyense amakonda ndipo akufuna? Ntchito yathu ndikutenga msika uno.
Tili ndi mulu wazomwe palibe osewera akulu. Kodi zipinda zodziwika bwino za tsitsi kapena miniti mini-zolimbitsa thupi? Koma chowonadi ndichakuti kutsegulira mfundo imodzi ndi chinthu chimodzi, koma kupanga netiweki - bizinesi yovuta kwambiri. Ndipo netiweki yachangu imakhala yovuta kwambiri. Pali malamulo ena, mavuto ena.
SASTEARATER OKHA OKHA kuchokera ku mabungwe mpaka asanu, musadziwe zokhudzana ndi mavuto ngati amenewa. Ngakhale malo odyera ndi chakudya chothamanga kugulitsa chakudya, koma ndi bizinesi yosiyana.
Vuto lalikulu ndiloyamba kuwongolera mukamakula. Kodi mumayendetsa bwanji mfundo khumi? Ambiri kale pamawu awiri omwe amapezeka: zosakaniza zimadulidwa mosiyanasiyana, konzekerani m'njira zosiyanasiyana.
Kodi ndichifukwa chiyani "katatu" ili "pafupifupi zosakaniza zonse zikubwera kuchokera ku khitchini? Chifukwa ngati mukuyambitsa kudula kwa ndalama kapena kukazinga poto - zinthu za bizinesi yodyera - mumaphika nthawi iliyonse m'njira zosiyanasiyana. Mu mtundu wa chakudya chachangu, mtundu wotere sukugwira ntchito, muyenera kupanga msuzi womwewo kwa mazana a mfundo ndi mwachangu zodulidwazo.
Chifukwa chake, tinasiya kuphika nyama yophika yolavulira (kudya) - mutha kupeza chidutswa chaiwisi, ndipo mutha kuvala. Kwa ife, ndizosatheka, chifukwa nyama imachokera kwa wotsatsa kale, kudula zidutswa ndikunyamula phukusi la kilogalamu ya kilogalamu.
Wophika amatenga nyama kuchokera mufiriji, imafalikira pa munthu wophika ndikutumiza ku ng'anjo (parokonvelvetimati), pomwe kutentha kwa madigiri 260 kumaphikidwa ndipo ikutsegulidwa yemweyo.
Tidatseka vuto la nyama yokazinga yomwe imatha kuphika ukadaulo wophika, ndipo pali njira zina zambiri. Tikuwagwira kuti apange mtundu wa malonda pa Ennna Chiwerengero cha mfundo.
Zovuta za mwezi woyamba
Tinkachita zinthu ziwiri zosiyanasiyana zofanana. Choyamba ndikupanga lingaliro ndi kukonzekera kwake kuti anene, yachiwiri ndi yotsegulira mfundo yatsopano. Ndikosavuta kupanga njirazi nthawi yomweyo, zachidziwikire, zoletsa nsikidzi.
Ogwira nchitoAnthu atathamangira m'masiku oyamba, ogwira ntchito, mwachilengedwe, zokonda zambiri, ngakhale tonsefe tinachita asanayambitse. 30% ya ogwira ntchito adapita atatha ntchito yoyambirira itatu. Wina adasandulika kuti asakonzekere mofulumira. Koma ndi izi panali aliyense amene adatsegula malo okhazikika.
Tinapeza anthu ambiri ogwira ntchito. Tsopano tili ndi chiwerengero chawo chochuluka, pang'onopang'ono timachepetsa chiwerengero cha ogwira ntchito posintha. Zowonjezera zowonjezera zimafunikira kumveka momwe mungapangire anthu pa zokambirana kuti apatse ntchito yabwino kwambiri, liwiro labwino.
Chidwi chachikulu chinali masiku atatu oyamba. Kenako vesi, aliyense amene akufuna kudzayesa, wafika. Kunalibenso madongosolo oterewa 15 otere amafika nthawi, tsopano amagawidwanso kwakanthawi, pali ntchito yokhazikika.
Kuyembekezera makasitomalaZinali zosangalatsa kuwona ndemanga za alendo oyamba. Kwa ena a iwo, sindikumvetsa momwe angachitire. Mwachitsanzo, ndemanga zake zinali nkhani zingapo: "Uyu si Wopereka Berlin, ndinali ku Berlin, komweko ndi wosiyana." Ine ndinalinso ku Berlin, ndi wosiyana kwambiri, koma ku Berlin, woperekayo amatenga ma euro asanu.
Gulu lathu limatha kupereka chokoma chotere, koma sichidzawononganso ma ruble 180. Idzatenga ma ruble 400, koma anthu omwe ali okonzeka kugula shawarma kwa ma ruble 400, ochepera. Ichi ndi bizinesi ina, chinthu chinanso chabwino, njira ina.
MakondaAmakhulupirira kuti ogula akufuna kusintha. Izi sizowona. Ndi anthu ochepa kwambiri omwe amafuna kusintha kena kake mu mbale, akufuna kubwera ku McDonald's ndi kugula tchizi kapena signak, kodi pali kusintha chiyani? Nthawi zina amafunsa kuti achotse anyezi kapena kuwonjezera china, koma pali anthu ochepa oterowo.
Akakhala m'misika, amafunsa kuti achotse msuzi wa phwetekere ndikuwonjezera mbatata za ku France, ndi imodzi. Mukamagwiritsa ntchito pulogalamuyi ndipo muli ndi madongosolo oyambiranso wina, chinthu ndi chophweka kusokoneza kena kake. Tidakali ndi SOROS.
Nthawi ina, tinkakana kuchotsa uta. Alendo sanamvetsetse: Kodi vuto lochotsa uta? Ndipo kuti mukangochita izi, mudzachitika kusokonekera kwa malamulo. Mwamuna amene amafuna wopereka ndi uta adzafika popanda uta ndipo amasiyana.
Pambuyo pake, mlendoyo adzadadandaula m'mawu onse ochezera, adzapereka "gawo limodzi" ndikulemba kuti sizibwera kwa ife. Chifukwa chake, zimakhala zosavuta kukana anyezi kuposa kunena kuti tichotsa anyezi, kusokoneza chilichonse ndikuyambitsa mkwiyo.
Tsopano tili ndi mwayi wochotsa china chake mu ntchito kapena kuwonjezera kenakake: mwachitsanzo, Halapeno, mbatata. Posakhalitsa "sonkhanitsani ntchito yanu" ioneke: Mutha kuchotsa chilichonse ndikuwonjezera.
Koma sindikuganiza kuti padzakhala anthu ambiri. Ngati mupatsa mlendo mwayi wosakanikirana chilichonse, akhoza, osazindikira, kuti asasokoneze chinthu chosasowa. Koma sizingagwirizanitse kuphatikiza uku ndi chakuti iyemwini anaphonya zosakaniza. Makasitomala nthawi zonse amaganiza kuti mu bungwe lanu likukonzekera.
Zotsatira zoyambirira ndi zomwe akuyembekezera kuti zitheke
Tsopano ndalama zathu zidafikira ma ruble ruble 100 patsiku, ndipo ichi ndi chipinda chokha, tilibe zopereka pano. Cholinga chapafupifupi pa Checkout kuchokera ku 257 mpaka 300 rubles, pogwiritsa ntchito - kuyambira 400 mpaka 500 Rubles. M'malingaliro mwanga, ndizowona kufikira 120-130,000 masauzande tsiku osakamba.
Pambuyo poyambitsa kutumiza, kuchuluka kwa ma ruble 5 miliyoni pamwezi kumakhala kotheka. Kwa mamiliyoni 3 miliyoni pamwezi pa Shawarme - kuchuluka kosangalatsa. M'madera omwe tingakwanitse kugula malo a 150-200 m, mutha kupita kupitirira ma ruble 6 miliyoni pamwezi. Zotsatira zimadalira kuzindikiridwa kowonekera mu dera, kutsatsa malonda, kasamalidwe kazinthu. Ndikuganiza kuti ndikofunikira kuyika theka kapena theka zaka.
Ndikudalira kutsegulira kwa mfundo imodzi, ndikuyembekeza kuti ndisungire ma ruble 10 miliyoni, kuchuluka kwake kumadalira dera, kuchokera pamtengo wobwereketsa ndikukonzanso ntchito, kuchokera ku lalikulu la bungwe la mtsogolo. Mwachitsanzo, ku Norilsk mfundo akhoza kuchita ma ruble 6-7 miliyoni, ndipo izi ndi zochepa.
Mubizinesi yathu, chinthu chachikulu ndi kubweza. Kukhazikika kwabwino kumawerengedwa kuti ndi ndalama kwa zaka zitatu ndi phindu la 10%. M'mbuyomu, panali chisonyezo chabwino cha 15%, ngakhale koyambirira kuposa 20%, koma tsopano tili okhwima.
Mtundu wathu ndi wosavuta kwambiri: Timatenga chipinda chaching'ono, 65-70 m, timadzuka kuti tichite zambiri komanso kubwereka kwambiri ndikuphunzira kusintha. Chosavuta kwambiri kuposa kudzuka poyambira, sungani ndalama zazikulu m'masamba omwe amatsatsa, makasitomala amatchula makasitomala ndi mtundu wina wojambula. Chifukwa chiyani mumapanga zokwezeka zomwe mungayimire pamagalimoto ndikuphunzira momwe angasinthire kwa ogula?
Chifukwa chiyani kwa feduro wa feduro muyenera kuyankha "ku BAAAR"
Ngati tikulankhula za mfundo zanu, muyenera ndalama zambiri. Ndikofunikira kukopa ogulitsa, chifukwa phindu sikokwanira kuneneka. Ndipo ogulitsa akadali ndi ndalama, mikangano yachitsulo imafunikira kuti mutsimikizire kuti muike ndalama ku Urchopitis.Ngati timalankhula za chitukuko pogwiritsa ntchito chilolezo, iyi ndi ntchito inanso, ndipo ndizovuta kwambiri.
Anthu ambiri amaganiza kuti: "Masiku anonso amadzala ndi chilolezo, ndipo chonyansachi chidzapita." Kwa iwo ndi ndalama. Koma zopeza pa zopendekera siziyamba kuyambira woyamba osati kuchokera pachimake, zitha kutsegulidwa zoposa zana limodzi ndipo zimangoyambitsa phindu.
Chilolezo chikuyenera kugulitsa, ndipo pambuyo pa kugulitsa othandizira othandizira, kuwathandiza kupeza ndalama. Tsopano liwu loti "kufota" pang'ono lodzitchinjiriza chifukwa cha kuchuluka kwakukulu kwa zotsekemera kapena zopanda chilungamo, kuphatikizapo m'bukuli.
Ena amangopereka zopereka zopereka, kugulitsa chilolezo ndikokwera mtengo kwambiri, kenako amatenga ndalama. Kwa kanthawi, chiwembu choterechi chidzagwira ntchito, koma chifukwa chake Bazaar adzayankha - pomwe a Franchisee angamvetsetse kuti sapeza kuti sathandizidwa ndi kampani yoyang'anira kapena osamvetsetsa zomwe zimanama. Ndipo zonse, pa mfundo zisanu mpaka zisanu ndi chimodzi, chitukuko chitha.
Tikumvetsetsa bwino kuti tidzapatsa anzathu: Dodo ndi kachitidwe, kachitidwe kopangidwira m'mizinda yonse ya Russia, kugwiritsa ntchito bwino mafoni. Tili ndi tsamba la Dodoms, komwe mungawone ndalama za ntchito iliyonse, ndimalemba za "dont 42" yotseguka mu njira yanu.
Mutha kundidula ine pa Mawu ngati ndiyamba kulemba imodzi, kenako ina. Zimapangitsa kuti zikhale momveka bwino komanso pamaso panu gulu, pamaso pa anzanu amtsogolo ndi alendo.
Chifukwa chiyani kumasulirani kumayiko ena ndikubwerera
Tikufuna kuphunzira kupereka lamulolo mwachangu momwe tingathere kuti alendo abwerere ku Shawarma yathu. Kubweranso ndi imodzi mwazizindikiro zazikulu mu bizinesi iliyonse. Munthuyo sadzabwera kachiwiri ngati muwagawira Shawarma kwa mphindi 15-20. Ngakhale pamzere wocheperako mpaka anthu asanu, amatha kukonzekeretsa Shawarma nthawi yayitali.
Ntchito yathu ndikupanga alendo kuti alembetse pulogalamuyi, yomwe ili yofulumira kwambiri komanso yopindulitsa. Ndipo chifukwa ndife osavuta kutsatira kubwerera, cheke chapakati, ndalama, ltv kudzera mu pulogalamuyi. Anthu omwe alamulidwa potuluka ndi osawoneka, choncho m'zinthu zonse udalira.
Akazembe akauza alendo za ntchito, ambiri amayankha kuti: "Tikudziwa, koma potuluka mwachangu." Anthu ali ndi ndondomeko yomwe imagwiritsa ntchito ndi chinthu cholemera ndipo muyenera kulowa nawo gawo la data kuti musangalale. Ngakhale mu ntchito yathu ndiyokwanira kulowa pafoni ndipo imatha kulamulidwa.
Pomwe maakaunti a ntchito kuchokera pa 30% mpaka 35% ya ndalama, chisonyezo ichi chitha kukhala chofulumira mpaka 50%. Tidzalimbikitsa kugwiritsa ntchito pulogalamuyi: Pangani mitengo yotsika kuposa kutuluka, tidzapereka kuchotsera kapena khofi waulere ku dongosolo loyamba. Tikhala ndi ma bonasi "a Donnjencoins".
Kuseri kwa ntchito zamtsogolo. Anthu amapitabe ku digito. Mtundu wachi China ndi tsogolo lathu. China yafika kale kuti pafupifupi madongosolo 100% amadutsa mu Wecchat, ndipo mwina tidzabwera. Mwina patatha zaka 5, mwina pambuyo pa 10, mwina patatha 15, koma ndibwera. Ngati mungachite ntchito yabwino yam'manja, monga ku China, munthu sakhala ndi chisankho, adzayamba kugwiritsa ntchito.
Palinso chifukwa china chogwiritsira ntchito pulogalamuyi. Panali anthu ambiri "m'badwo wa Tiktok", womwe sufuna kulumikizana ndi anthu ena. Tsopano pali ambiri okhazikika omwe akufuna kupeza foni yam'manja, pangani dongosolo ndikuzinyamula mwakachetechete. Kwa iwo, yankho lokhalo labwino ndi pulogalamu yam'manja.
Chifukwa chiyani mcDonald amayika masinjidwe akuluakulu ovomerezeka? Osati kokha kuti muchepetse queies - ndipo chifukwa ambiri safuna kulumikizana konse. Ngakhale nditapita msanga, ndimaona nthawi zina kuti sindikufuna kufunsa zamenyu ndikuti ndikufuna kuyitanitsa. Ndizosavuta kuti ndipeze foni, kanikizani mabatani awiri ndikupeza dongosolo lanu mwakachetechete.
# dode42 # dodo
Chiyambi