"Pyateochka" ndi "kudutsa" kuchuluka kwa Stm mu 2020

Anonim

Kuchulukitsa kwa stm komwe kunathandizira kuti ayambe kufalikira kwa mawonekedwe a chinsinsi cha malo ogulitsira mu malonda a malonda a X5.

Gwero: X5 Retail Gulu

Gulu la X5 Retail lidatengera chitukuko cha zikwangwani zake mu PYatheochka zogulitsa zakale ndi "njira zoyambira" mu 2020. Chifukwa chake, gawo lazomwe zilipo ", "Pyatrochka" - 17, anayi%. Chaka chatha, chiwerengerochi chidakwera ndi 4,6 peresenti mfundo. ndi 3.5 mas motero.

Mphamvu yayikulu ya malonda a STM X5 idalembedwa mu Novembala, pomwe mapulani a chitukuko cha ma 2020 ku Pytheochka mu mwezi wanthawi zonse pachaka, zomwe zimaperekedwa ndi 19.2%, yomwe ili pafupifupi 4 peresenti. Zoposa mu 2019, gawo la STM mu "njira" panthawiyi zidakwana 13.9%, yomwe ndi 46 peresenti. Pamwamba pa chizindikiritso chofanana cha chaka chatha.

Kuchulukitsa kwa mitundu yomwe, kuphatikizidwa kwamphamvu, kuphatikizapo kufalikira kwa kalembedwe kazinthu zachinsinsi pamalonda x5. "Pyatrochka" adayamba "adayambitsa matrix mayina ambiri a Strix m'magulu onse omwe amaimiridwa pa alumali. Amitima "Pyateochka" ndi "njira zolowera" amagwira ntchito mokweza mtundu wawo. Chifukwa chake mu 2020, mtundu watsopano pamtengo wokwera mtengo wamasankhidwa apadziko lonse lapansi, Montarell ndi Duyale Royale adayambitsidwa.

"Mlandu" adawonjezera maudindo 350 ndikukhazikitsa mitundu iwiri yatsopano (Msika Wosonkhanitsa Nyimbo ndi Eco). Mtundu waukulu wa zobiriwira mzere wobiriwira wafika madera atsopano ndikukulitsa maudindo a 218 m'magulu atsopano, monga maswiti othandiza, Superfudi ndi ena. Chowonjezera chowonjezera chidawonjezekanso nthawi yomweyo - "msika", "Nyanja Yatsopano", "herte wobiriwira".

Chofunikira kwambiri pazinthu zake "Pyateochka" Gzat mu mbalame (+ 492%), chimanga, shuga, chokola (+ 95%), zopangidwa ndi 79% ) Chakudya cha ana (+ 66% LFL PTO), masamba a masamba, oundana (44%), mkaka ndi mkaka, kuphatikizapo zinthu za ana (+ 41%), etc.

Mu "njira" za atsogoleri pakukula kwa nyama ya STM ndi nyama (955%), zinthu zapakhomo (84%), cocoa, chokoleti ( 74%) ndi kuteteza (30%), mazira (25.74%).

Masiku ano, mitundu yopitilira 130 ya Stm imaperekedwa pamalonda a malonda a X5. Pytheochka ndi "njira zodutsa" zidzapitiriza kukulitsa masheya azolemba komanso mukufuna kuphatikiza maudindo oposa 800 m'mitundu yopitilira 800 monga mumitundu yatsopano yomwe ilipo ndikukhazikitsa mitundu yatsopano.

M'mbuyomu adanenedwa kuti gulu la X5 Retail lidatsegula zopangidwa ndi zinthu zakunja ku Novolossityk.

Brand Brand: Monga "magnet" akutuluka STM.

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