Chifukwa cha kugwa kwa kuchuluka kwa osuta ndi zotsutsana ndi zippo, zidayamba kugulitsa zovala kwa anthu ndi agalu, nyumba zamakamping, koma zoyatsirana zidakalipo ngati kampani.
Kuyamba kwa zippo.
Mu 1932, American George Blaisdell adawona mnzake akupyula kuchokera ku zopukutira kwa aku Austria. Anamufunsa kuti bwanji sangagule watsopano. Buku la Buddy adayankha kuti akugwira ntchito mumphepo, mosiyana ndi ena onse - motero Blaisdell adanenanso kuti atumize zoyatsira izi ndikugulitsa ku United States. Koma zolengedwa zosasinthika anthu ochepa omwe adagula.
Kenako wanyimbo mu 1933 unayamba kupanga zoyatsira zolemera zake ndi kapangidwe kena ndi chitetezo ku mphepo - zippo. Kuti achite izi, adachita lendi chipinda pamwamba pa $ 10 pamwezi, kugula zida kwa $ 260 ndikulemba antchito awiri.
Kugulitsa kunapita pang'onopang'ono - mchaka choyamba Blaishdell adagulitsa zoyatsira 1100. Kwa chaka chachiwiri, adayamba kulengeza zopeputsa m'matabwa: m'matumbo adanenedwa kuti akugwira ntchito nyengo iliyonse. Mu 1937, briisdell adafalitsa zotsatsa zofananira zofala ku Eliquire kwa $ 3,000, koma sizinabweze.
Pamtunda wosalala wa breisdell ndi wovuta kuwina. Ntchito zama inshuwaransi zabwino kwambiri za kampani ya iwanda zidalamula zidutswa 200 ndi zojambula. M'tsogolomu, zowala za Zippo zinakhala gawo lofunikira pa bizinesi. Kujambula ndi kujambula katundu m'masewera a masewera, analogue wa Bingo, wololedwa Blaisdell kuti achulukitse kupanga ndi maofesi atsopano.
Pa nkhondo yachiwiri yapadziko lonse, wamalonda adamaliza pangano ndi US Army ndipo adayamba kupereka zowala patsogolo.
Nkhondo isanachitike, chifukwa chachikulu chinali chotupa pa chivindikiro. Mu 1946, zinthu zinasintha: nthawi zambiri zimakwezedwa kwambiri, zippo zomwe zidalamula kuchokera kumagulu azaka zachitatu. Kampaniyo idagwiritsa ntchito $ 300,000 kuti ipange zambiri zake kuti zithetse vutoli.
Kusuntha kwakukulu kwa Zippo kunali chitsimikizo cha moyo wonse:
Monga ku US adamenya nawo masekeli ndipo zippo zidayankha bwanji
Mu 1957, m'busayo azathanzi la US adatsimikizira ubale womwe ulipo pakati pa kusuta fodya ndi m'mapapo. Akuluakuluwa adatsutsana ndi ndudu zochulukirapo, ndipo mu 1995 ku USA adalengeza kuti ndi ntchito yotsutsa mafuta.
Mu 2003, zippo idayambitsidwa, koma nthawi yomweyo adatseka malowa pokakamizidwa pagulu, komwe adawonetsa misampha. Magulu a makanema adanena kuti amapsutsa masewera ndi moto.
Mu Epulo 2005, dipatimenti ya US yoyendera ya US imaletsa kuletsa ndege zonse mu kanyumba ndi katundu. Zipo adavomera kuti akuwopseza chiwopsezo cha kanyumba, koma adakana chiletso pa mayendedwe onyamula katundu. Kampaniyo inanena kuti mlandu umodzi sukudziwika pomwe zoyatsira m'magulu olembetsa zidaphulika, zinagwira moto kapena zinayambitsa bolodi.
Kuletsedwa kwaopseza malonda ogulitsa ma eyapoti ku eyapoti ndi malonda ogulitsa antchito, komanso kuthekera kwa otola kuti atumize olemera padziko lonse lapansi. Koma mu 2013, US Federal Aviction Avideation Avideation idalola imodzi yopendekera.
Zippo imapita kumisika yatsopano chifukwa cha kugwa kwa anthu osuta ku US ndi Anti-Anti-OnticyZippo yoyamba, yosiyana ndi zoyatsira, inali njira yathumba - kampani yake yotulutsidwa mu 1962. Anapitilizabe kukulitsa mtundu: pansi pa mtundu wake, zipsepse zazikulu za makiyi, mipeni yathunthu, zowonjezera gofu, zogwirizira ndi mapensulo. Koma katundu uyu sakanagulidwa m'sitolo, angofika ngati mphatso ku kugula kwakukulu - wopepuka.
Kukulitsa bizinesiyo, kampani mu 1993 idapeza kampani yaku America ya With Carter & ana amuna osakanikirana. Kuti kuyambira pomwe 1889 adatulutsidwa m'thumba ndi kusaka mipeni, zodulira ndi chikumbutso, omwe tsopano amagulitsidwa pansi pa chizindikiro cha zippo.
Gawo lotsatira lotsatira linali chivomerezo cha 1993 ndi Propenti ya Omen ya ku Japan Itochu mafashoni. Japan idayamba kugulitsa ma jeans, magolovesi ndi ma jekete achikopa pansi pa chizindikiro cha zippo.
Mu 1995, zippo idabwera ndi thumba la thumba lipright mu nyumba zopepuka. Kampaniyo idatha kutsatsa patevidweon, kuphatikiza, kuthokoza kwa iye, ndalamazo za 1996 zinali $ 150 miliyoni.
Chimodzi mwa zipani za nyali zolembedwa: "Ndipo inunso munaganiza kuti Zipuku ndi zoyatsira!". Kampaniyo yatulutsa zosankha zingapo zopepuka, kulimba mtima kosinthika, mapangidwe osiyanasiyana ndi zolemba. Kupanga kuchokera mu 2003, malinga ndi limodzi mwa mitundu, chifukwa chakuti mabatani opanga ndi mabatire osasinthika.
Koma phindu litafika 1996 lidagwera chifukwa chochepetsa kuchuluka kwa osuta. Ngati mu 1965, akuluakulu 42% adasuta, ndiye pofika 1998th, chizindikiritso chidagwera 24%, kenako mpaka 20% pofika 201 pofika 2001.
Misika yaku Asia ndikulimbana ndi opikisana nawo
Kuyambira m'ma 1980s, 60% ya phindu la kampaniyo lidatumizidwa kunja. Pofika kumayambiriro kwa 2000s, utsogoleri wa Zippo udasokonezeka kwambiri ndi zoyatsira zabodza.
Malinga ndi kuyerekezera kwa kampani, chifukwa cha izi, adataya pafupifupi gawo limodzi mwa magawo atatu a malonda ogulitsa padziko lonse lapansi, makamaka kuchokera ku China ku China, chomwe chimatulutsa ma 45 abodza kapena ofanana ndi zippo pamatsiku. Pakugwa kwa 2002, Zippo adalandira kulembetsa kwa chizindikiro cha mawonekedwe ake - tsopano kunatetezedwa ndi lamulo.
Ku China, nthawi imeneyo adasuta kwambiri: gawo la osuta osuta kuyambira 1993 mpaka 2003 adatsika kuchokera 60% yokha mpaka 49%. Kuphatikiza apo, mu 1980s, zippo iliyonse yachinayi yogula anthu ku Japan, kotero kampaniyo ya 1990s inali ndi misika yaku Asia (makamaka ikupanga ngati China).
Mu 2001, mdzukulu wa George Blidewels, a George Duk, adapanga mkulu wamkulu pagulu la wamkulu wosasuta wa mpeni wakunyumba wa Greg. Mu 2003, potengera lingaliro lake, Zippo adatsegula malo oyamba ku China - mumzinda wa Hangzhou ndi anthu angapo mamiliyoni. Kampani isanakhale ndi malo ogulitsira bungwe, komwe kuyambira 1997 adagwira ntchito ku Zipo Museum ku United States.
Malo ogulitsira aku China adagulitsanso zolimba osati zowonjezera kwa iwo, komanso zovala, mawotchi ndi zinthu zachikopa, monga ma sallets ndi malamba. Pambuyo pake, mu 2009, kampaniyo yatulutsa mafuta oyamba amuna.
Chifukwa cha kukwezedwa kokhazikika pamsika waku China mu 2013, zippo kunagulitsa katundu kwa $ 200 miliyoni. Pakadali pano, 68% ya anthu achikulire amasuta ku China.
Mu 2014, chiwerengero cha malo ogulitsira ku China chakwera mpaka 14, mzere wa Zippo yonse itayamba kugulitsa ku USA, Ves Vegas. Zippo adatsegula masitolo ogwira ntchito ku Luxor ndi mgm Grand Hotel & Hotesi ya Kasino.
Malinga ndi zoletsa, kampaniyo imayamba chifukwa cha 14% mu 2011 mpaka 2014. Ndipo chifukwa cha kusiyanasiyana kwa 2016, malinga ndi Purezidenti Wachiwiri wa Zippo Richard Finlo, malonda opindulitsa kwambiri ku Europe mwa kugulitsa magalasi.
Podzafika chaka cha 2017, Zippo chinali ndi malo ogulitsa ogulitsa 1,700 ku China, adayamba kugulitsa zinthu ku JD.com ndi mamawa. Izi zidapangitsa msika wa Chinese ndi phindu lalikulu la zippo m'malo mwa United States ndi Europe: Kampani, komabe, sanawulule ndalama ya pachaka.
Kubwezeretsa Kugulitsa ku China nthawi kuyambira chaka cha 2015 mpaka 2018 kokha, Wachichaina adagula osati kupezeka wamba, komanso monga mphatso. Nthawi zambiri, ogwiritsa ntchito anafunsa za zoyatsira mu injini zosaka ku China ku Holidi ya masika (mu Januwale-February). Izi zidamupangitsa kuti azitsatsa malonda apadera ku tchuthi chotchuka kwambiri ku China, monga tsiku la Valentine.
Ngakhale zoyeserera za zippo, makampani ena amatengera kapangidwe kake, mwachitsanzo, mtundu wa zorro. Zipo zopepuka ndi zokwera mtengo kuposa wopikisana naye: Zorro Model Social mu 2018 inali yofunika 32.9 Yuan, pomwe zippo anawononga.
Mu Okutobala chaka chomwecho, Zippo adasiyidwa ku China papulatifoloti ya Paintaneti Tabaoo 61 673 zoyatsidwa ndikupambana voliyumu, pomwe Zorro adagulitsa zambiri (100,336?
Ku India, mu 2010, Zippo anawonjezera ndi 69% pakubweza kwa ophatikizidwa ndi zowonjezera kwa iwo. Opanga ankakonda kuganizira za zolinga zakomweko ndipo adayamba kulembera ma pandas ndi a Dragons pafupipafupi.
Mu 2020, kampaniyo inatulutsa chopereka makamaka pamsika waku India ndi zolinga zadziko. Mu Ogasiti, zippo kungolengeza mgwirizano ndi ma netiweki ogula a Premium William Penn.
Zomwe, kuwonjezera pa zoyatsira, zimatenga zippo
Kuphatikiza pa zovala ndi zikopa za chikopa, komanso zokopa komanso zopepuka, zippo zimatulutsa zinthu zosiyanasiyana. Kuyambira mu 2012, kampaniyo imangodumphadumpha ndi zida zina zomangamanga. Ndipo mu 2017, adayamba kuyambitsa mzere wa ziwonetsero pa chiwonetserochi. Kuyambira chaka cha 2018 ndikotheka kugula magalasi a masomphenyawo, okhala ndi madopter.
Purezidenti Wachiwiri wa Zippo Wopanga Padziko Lonse Wogulitsa Richard Flollo adanenanso kuti sizingachitike: "Zippo adaganiza zokhala ngati kampani yamoyo."
Mu 2018, zippo adakulitsanso mitunduyo pophatikiza ma saltfets ndi zonunkhira. Imasindikizidwa mogwirizana ndi nyumba ya ku Italy.
Mu 2019 adawona kuwala kwa Zippo Motainch kumatentha manja otenthetsera. Kampaniyo yatulutsa ngati mankhwala opanga masewera (obalalika manja asanakhale masewera). Ndi chidwi ndi osewera, zippo adasainidwa ndi mgwirizano ndi gulu la osewera a NGR pa masewera apox.
Mothandizidwa ndi kutentha kotereku, simungangobalalitsa manja anu, koma yimbanani za USB zida (makamera, mafoni). Zippo zochulukirapo zimagulitsa nyama: Corlars ndi ma popupons agalu.
#zippo # China # Asia
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