Nthawi zambiri timafunsidwa ngati gulu la X5 Retail ndipo maginito amatha kupitirira, chifukwa masitolo awo ali kale, ndipo adzadyako malonda kwa wina ndi mnzake.
Yankho lathu - zitha, komanso monga!
Gulu la X5 Retail (MCX: AsanuDr) ndi Magner (MCX: MGND) Pamodzi ndi 20% ya malonda onse. Nthawi yomweyo, apamwamba kwambiri osewera a Russia osewera pamsika wa 30%, pomwe m'maiko otukuka kumene mtengo uja umafika 50-70%. Makampani amayenera kukula - chifukwa cha osewera ang'onoang'ono. Werengani zambiri za izi m'nkhaniyi.
Ma network akuluakulu akugulitsa movutikirana
Palibe chinsinsi kuti maginito ndi X5 amalimbana ndi ogula omwewo. Pansi pa graph ikuwonetsa momwe Ogulitsa adalimbana ndi malo awo pamsika zaka zapitazo.
Mu 2012, maginito adatenga nawo mpikisano wa mpikisano wamsika, ndipo mu 2013 adabweza mpikisano (poyamba kampaniyo ndiye mtsogoleri). Panthawiyo, zovuta za X5 zokumana nazo ndikutuluka kwa makasitomala kwa zaka ziwiri.
Magalimoto a LFL ndi amodzi mwa ochita bwino kwambiri. Itha kumvetsetsa kuti kampaniyo ikukumana ndi mavuto pofunafuna katundu wake kuchokera kwa kasitomala, ndipo mosemphanitsa, yomwe imatchuka ndi ogula. Ngati pali nthawi yayitali kuti musunge magalimoto, izi zikusonyeza kuti kwa ena kasitomala (ndiye kuti, ngati munthu m'modzi angakhale ndi zinthu zina zomwe zingachitike chifukwa cha aliyense ngati a mliri).
Kuletsa kutuluka kwa ogula, x5 kunapangitsa pulogalamu yokonzanso. Pamene masitolo 25-30 a masitolo adakonzedwanso, kuchuluka kwa LFL kunayamba kusintha. Monga tikuonera pa tchati ndi magawo pamsika, mu 2016 kampaniyo idatha kubweza mpikisano wawo pamsika wogulitsa zakudya.
Koma ndizosangalatsa kuti ntchitoyi ikugwirizana ndi mavuto a bizinesi yamatsenga. Mu 2016, Kampaniyo idayamba kuwonetsa njira zoyipa za LFL pamsewu wa LFL, zomwe zidatha mpaka 2020, pomwe LFL Service X5 idawonetsa mphamvu yamphamvu. Kuyambira 2016 mpaka 2019 X5 idatha kuwonjezera gawo la msika (C 8 mpaka 11.5%), pomwe gawo la maginito lidangokhala pafupifupi (7.4% mu 2016 -> 7.6% mu 2019).
Maginito, komanso X5 mu 2013, adayamba kuwongolera masitolo ndi kuwongolera, adamuthandiza kwa nthawi yayitali kuti nthawi yayitali ifike powonjezera malonda a LFL.
Nthawi yomweyo, chifukwa cha omwe amagula motsutsana ndi Covid-19, kuchuluka kwa maginito akadali osavomerezeka (monga mu x5). Kuchepetsa kwake kumathandizira kukula kwa LFL ya cheke cha pakati (anthu amapita kumabizinesi, koma amagula mtsogolomo). Chifukwa chake, ndikofunikira kuti musangoyang'ana pa Mphamvu ya LFL kokha pamsewu wa LFL, komanso malonda a LFL (pindani kuchokera ku LFL Speciant Check).
Ogulitsa Ogulitsa Akuluakulu alanda msika wa msika chifukwa cha osewera ang'onoang'ono
Gulu la X5 Retail ndi Maginiki ndi magulu awiri akuluakulu ku Russia chakudya chogulitsa cha Russia, omwe amadzitengera okha 20% ya malonda onse. Nthawi yomweyo, osewera apamwamba 5, osewera a Russia nthawi yomweyo a akaunti ya msika wa 30%, pomwe m'maiko otukuka mtengo uja amafika 50-70%.
Izi zikusonyeza kuti msika wathu umapezeka pakati pa kachulukidwe kachulukidwe ndikupitilizabe kuphatikizira. Kuphatikiza pa kupikisana pakugulitsana wina ndi mnzake, ogulitsa akupitilizabe kulanda gawo la msika chifukwa cha osewera ang'onoang'ono. Kukula kwa gawo lonse la ogulitsa awiri amatsimikizira.
Gawo la mtsogoleri - X5 Retail Gulu - kumapeto kwa chaka cha 2019, anali 11.5%, pofika 2023 zaka zowonjezera zaka 10 - mpaka 20%. Gawo lalikulu pamsika, lomwe limaloledwa ndi 25%. Pali zigawo zomwe X5 zatenga kale gawo lotere, pomwe kampaniyo ili ndi kukula m'madera omwe ali ndi malo ocheperako ogulitsa ma network.
Ma netreyirals ali ndi mwayi wosewerera, chifukwa ali ndi mipata yambiri yosungira mitengo yopindulitsa kwa ogula (ndipo nthawi yomweyo osapereka phindu lake) chifukwa cha zowonjezera (zomwe zidapangidwa) zogulitsa). Ndipo anthu omwe ali m'maliriji ndi mitengo yofunika kwambiri - makamaka tsopano pakugula mphamvu amachepa.
Komanso kusewera gawo la mtundu: ogula amakhulupirira kwambiri, ndipo nthawi yomweyo wothandizira amayesetsa kugwirira ntchito ndi ogulitsa federal ndikupita kumavuto awo chifukwa ndiwabwino komanso kukhazikika.
Kodi tikuwona chiyani?
Mliriwo unawonetsa kuti ngati ogulitsa chakudya sanatsegule mashopu angapo monga kale (~ 2000,000 / chaka), amatha kubweza gawo labwino (mu 2020, agazraths adatsitsidwa kwambiri kampaniyo adakonzekera kuti muwonjezere gawo lolipira ndi 50-60% y / y).
Nthawi yomweyo, X5, ndi maginito komwe kumatsala pang'ono kuti kukula, kuwonjezera pa zosokera wina ndi mnzake. Chifukwa chake, m'zaka zikubwerazi, apitiliza kuwonjezeka bizinesi kudzera pa kutsegulidwa kwa malo ogulitsa, ngakhale pang'ono kuposa nthawi yowonjezera. Tikuwona magawo a mbiri yosangalatsa kwa ogula - mutha kuwonjezeka mu bizinesi ndi / kapena zofotokozera bwino ngati makampani akumvetsa kuti sizikukula.
Nkhaniyi yalembedwa mogwirizana ndi kafukufuku wa Svetlana Dubrovina