Kutsatsa Kutsatsa Kupitilizabe kupeza ndalama zotsatsa ndi kufunsa otsatsa amtundu osiyanasiyana - mu 2021, ndalama zotsatsa m'magulu 28 biliyoni, molingana ndi ziyembekezo zamaphunziro azachikhalidwe, Inc. Katswiri wa kampani yapadziko lonse lapansi yomwe ikugwira ntchito ndi oola okonda kutsatsa chaka chino, omwe amalonda, malonda a anthu ambiri komanso "Nowo".
Malinga ndi Adeweek, 65% ya mitundu ingapo amatha kugwiritsa ntchito mphamvu yotsatsa kuti akweze malonda awo kuti apititse katundu ndi ntchito zawo. Makampani 52% amakhala ndi bajeti yosiyana ndi alangizi. 25% ya makampani apachaka otsatsa malonda omwe atsatsa madola 500 madola. Podzafika 2022, zitha kukhala mafakitale ofunika $ 15 biliyoni. 63% ya mitundu yomwe ikufuna kuwonjezera bajeti yawo yotsatsa mu 2021.
Chaka chatha, msika wotsatsa wa blogger wasintha kwambiri, kuphatikiza otsatsa chidwi ndi ma blogger okhala ndi omvera otsika (ochokera 1000). Malinga ndi lipoti la pambuyo pake komanso fohr, owonjezera, makamaka omwe ali ndi olembetsa ochepera 25,000, ali ndi gawo lalikulu kwambiri - pafupifupi 7%. Poganizira kuchuluka kwa ntchito ku Instagram kumatsikira, zitsulo zocheperako, koma omvera amakhudzidwa kwambiri ndi bizinesi.
Kuchokera pakuwona mtundu wotsatsa pa YouTube, mabulogu amapangira ukadaulo wotenga nawo mbali pazolinga zotsatsira. "Mabulogu akhala olondola komanso moyenera kuti omvera awo akhale omvera," akutero Stanislav Assuel mutu, "akutero Stical Aspeing Mutu," akutero Stewav mutu wa zophatikizira za Yoola.
Pokhudzana ndi mkhalidwe, msika womwe unapemphedwa, bajeti ambiri oundana ndipo anaimitsa chaka chotsatira. "Tsopano yasintha koyamba machitidwe onse a mtunduwo - asintha kwambiri kusankha mapulojekiti, kugwirira ntchito mopitirira muyeso ndikupanga zisankho, kukankha zizindikiro kuti abweretsa malo ogona kuchokera ku blogger. Komanso olemba olemba mabulogu nawonso achotsa kuchotsera mopitirira muyeso ndi ma bonasi owonjezera a mtundu, "anatero Stunislav SAMANA.
Outube-blogger tsopano akuvutika ndi chidwi cha wowonera, popeza kuti bwalo lawekhalo lakhala laukadaulo kwambiri - adabwera nyenyezi za pa TV monga Kseanlov, Comey Club ndi ena. Katswiri wa zoola amalemba kuti mafomu odziwika kwambiri omwe akupitilizabe kukula ndikupeza mitsinje ndi mitsinje, pomwe pali kuyankhulana ndikuyanjana ndi podcasts yomwe imatha kukhala ndi mitundu yambiri- Mtundu - mukufuna kuwona ngati mukufuna kumvera.
Maziko a kampeni iliyonse yotsatsa amasungidwa chizolowezi chowonekera. Ogula sadzalankhulana ndi mitundu yomwe amaganizira mthunzi kapena wachinyengo. Chifukwa chiyani amagwiritsa ntchito ndalama zomwe sangakhulupirire kapena sakhulupirira? Ichi ndichifukwa chake ubalewo udzakhala wofunikira kwambiri womwe ungafune kukhala wodalirika mu 2021.
Kukula kwa makanema kumapitilirabe kukhalabe ndi zochitika zopitilira muyeso kwa malonda otsatsa, kotero mu 2021 kutsimikizika kumakhalabe pa vidiyoyi. Pokhapokha mabulogu okhawo sawopa kuti ayang'ane mitundu yatsopano ya mafayilo atsopano ndikupita ku mawebusayiti atsopano - mu 2021, blogger amapereka chisamaliro chapadera pa nsanja ngati tik tok, green ndi Clubhouse.
Kuphatikiza apo, chaka chino chikunenedweratu kuti chikuwonjezere kuchuluka kwa anthu omwe adzasanduke kuchoka ku malo opumira, owuma ndi kanema kwa okonda "no-squet".
Zizindikiro ndi otsatsa zimasintha mfundo zawo chaka chino - amayang'ana kwambiri mitima yokhazikika yokhala ndi misofu. Chifukwa chake, kuchuluka kwa kuchuluka kwa mitundu mu 2021 - mtundu udzayendetsa chiyanjano nthawi yayitali, ndipo osati kwanthawi ndi kuphatikiza.
Izi za chaka chatha, monga muyeso zingapo, zipitilizabe kukula ndipo mu 2021. Katswiri wa Yoola akutsindika kuti zimathandiza kuti ntchitoyo isangokhala pa nsanja imodzi yokha ya pa intaneti, mwachitsanzo, Instagram, YouTube ndi Tik Tok.
Chithunzi chophimba: Freepik.com