Anthu awa kulibe, koma amapeza mamiliyoni. Phenomenon wa ma blogger

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Anthu awa kulibe, koma amapeza mamiliyoni. Phenomenon wa ma blogger 14780_1

Michel ali ndi moyo zaka 19: mtsikanayo akuuza olembetsa 3 miliyoni ku Instagram za mafashoni, kujambula zodziwika bwino, kulemba mafunso. Inde, iyenso amayimbanso, ndipo zigawo zake zikutola mamiliyoni a malingaliro outube. Malinga ndi deta yatsopano, ndalama zomwe Mikel zimaposa $ 10 miliyoni - za ndalama zoterezi mu zaka 19, si osewera onse omwe angalore. Koma pali zochitika zingapo zofunika: Michewa kulibe. Ndipo, makulidwe, sizingamulepheretse kukhala wotchuka kwambiri komanso woposa anthu ambiri enieni komanso aluso kwambiri.

"Nyumba-2" kwa Mibadwo Z

M'malo mwake, michel ndi infoeeser, kapena cgi-blogger. Munthu wotere siwongokhala. Msungwana mu zithunzi ndi kanema ndi zithunzi. Ndipo Michela samawoneka bwino kwambiri: Khungu nthawi zina limakhala lonyezimira komanso losalala, ngati chidole chapulasitiki. Kuchokera ku zofooka zakunja, mwina kokha shrumadinka pa mano akumaso, koma izi zimachitika ndi cholinga china. Ndizotheka kuti omvera anu enieni: poyerekeza ndi anthu enieni a Michel abwino kwambiri - malinga ndi mawonekedwe a umunthu wake komanso mawonekedwe ake. Sitikulankhula za kukongola motere, koma za kusapezeka kwa madontho, zipsera, makwinya, mano osasinthika ndi chilichonse chomwe chimadziwika mwa anthu.

Koma pali mabulogu ena omwe ndi osavuta kutengera zenizeni. Mwachitsanzo, lero, ndili zodabwitsa - mu mbiriyakaleyo, amadzitcha yekha "superdommodel digital digital." Pazithunzi m'makalata nthawi yomweyo ndipo simudzamvetsetsa kuti mtsikanayo ndiwopanda tanthauzo: zimawoneka ngati zowona.

Mabulogu enaakulu achitika chodabwitsa chazaka zaposachedwa. Zonsezi zinayamba pa Epulo 23, 2016, pamene buku loyamba ku Japagram Mbiri ya Lilminola linawonekera. Chithunzi chake Choyambitsa Trevor Macfdris, mmodzi mwa omvera a American Exup. Kampani ya kampaniyo imawaimbira nzeru za kampani, koma zoletsa zidawona kuti abongo amangolemba zotsatira zowoneka ndi zomwe zili zopanga zokha. Ndiye kuti, machel alemba ailemba osati a Ai, koma munthu wamba akuyesera pa chithunzi cha Instagram-Colebriti.

Kutchuka kwa nkhaniyi mwachangu mwachangu mwachangu mwachangu, ngakhale kunali kodziwikiratu kwa aliyense kuti uyu ndi munthu wopanda tanthauzo. Kenako adzuwo adapitilirabenso ndikupanga mabulogu ena omwe adayamba kupanga: Wina ndi abwenzi ndi munthu, komanso winawake, m'malo mwake, motsutsana, amatsutsa machitidwe ena. Zinafika pamagawo omwe adakonzekera, mkati mwake CGI-BLOGRERS idachitika. Chifukwa chake, mu 2018, nkhani ya Michel idasungidwa - akuti, opanga ena a cgi-blogger ndi bermudaisbae dzina lake. Osachepera ku Instagram Michels adawoneka chithunzi cha Bermuda ndi mawu otere, ndi Bermudae pawokha inali ndi vuto la Michel:

Koma zonse zidachitika kuti zikhale zosokoneza kwambiri: Nkhani ya Bermadaisbae, monga techcrunchn, nawonso anali a brd. Chifukwa chake, kampaniyo idaganiza zopanga maakaunti ndikukonda kutchuka ku mafano awo "protegege" wawo. Zikuwoneka kuti izi ndi zamkhutu zonse? Mmodzi wa osindikizawo adachita fanizo labwino kuti: "[A brud] adagwiritsa ntchito kusamvana popereka zilembo zatsopano ... ndendende momwe mungapangire kadashian." Zimapezeka kuti mabulogu enieni amagwiritsa ntchito njira zomwezi ndi zida zokopa omvera kuti akhale enieni. Ingowoneka motere, ngati kuti ma coles kuchokera ku sim amabweretsa malo ochezera a pa Intaneti.

Oyenera onse

Nthawi zambiri amapezeka kuti olemba mabulogu kwinakwake pang'ono, ndipo kwinakwake amalimbikitsa miyoyo yawo molimba mtima: Amati, magalimoto okwera mtengo ndi nyumba - zovala, zojambulajambula zimawoneka zowona. Mbewu ndi yofunika kwambiri kuti maulendo apadera enieni, omwe moyo wake sunadutse, koma wamkulu wopangidwa mokwanira, mumakondwerera omvera. Malinga ndi Coutter Agency Butncy Hurry Hugo, kutengapo gawo pabwalo la bloggial kwenikweni ndipamwamba kuposa munthu - ziwerengero zoterezi zimataya mtima.

Malongosoledwe a Phenomenon ndiosavuta: CGI-fuluwerser imakondweretsa aliyense. Uwu ndi dongo lomwe mungapangitse aliyense ku funso kapena otsatsa. Ndipo koposa zonse, ndizosatheka kusiya mbiriyo. Ngati mukuyang'ana zochitika zaposachedwa, anthu ambiri otchuka komanso otchuka adapezeka kuti anali pakatikati pa ziphuphu: Wina amanenedwa kuti akuvutitsidwa (ndipo palibe nthawi yopumira), winawake amafalitsa Malingaliro osawoneka pa omvera miliyoni pamagulu ochezera a pa Intaneti ngakhale mutuwo, wina wachita zachipongwe zina.

Milandu yotereyi si ntchito yopanda ntchito yokha (ndipo nthawi zina mosagwirizana), komanso mosadziwika bwino kwambiri yomwe imagwirizana ndi anthu awa. Ndikofunikira kusintha kazembe mwachangu m'chiyembekezo kuti watsopano sadzakhala mafupa ali m'chipindacho - mwachitsanzo, kuti sanamenye zakale, sanapeze mankhwala m'manja mwa apolisi ndipo sanayang'ane wina ndi chidwi ndi chinthu chachikulu kuposa chovomerezeka.

Mabulosi omasulidwa amalandidwa pamavuto otere komanso zoopsa. Mfundo ina yofunika kwambiri - ndi yoyenera chilichonse, chifukwa infolfoeeor imatha kusinthidwa kuti iwombe kapena chithunzi chilichonse. Ndiponso, palibe nyenyezi yomwe nyenyezi ili mu mawonekedwe akuti "sindichita izi." CGI-Celabrithe akachetechete ionekera kuti mwawombera, kuti m'mphepete mwa skiyscraper wopanda inshuwaransi, yomwe ili m'madzi ndi asodzi. Ndipo nthawi ya mliri, imapeza zabwino zina: Palibenso chifukwa chomutchingira mutu ndikusunga kwa patali, palibe munthu aliyense padzuwa pansi pa dziko lapansi. Komabe, bloggiya yeniyeni imatha kuchita zoposa zopitilira muyeso ngakhale kukwaniritsa okwera ndi ndalama: chinthu chimodzi ndi chithandizo chapamwamba, komanso chosiyana ndi munthu weniweni kapena kupanga chithunzi kuyambira.

Pafupifupi theka la omvera - azimayi

Zingakhale zotheka kuganiza kuti pagulu lalikulu la olemba mabulosi oyenda - ana ndi achinyamata. Koma anyamata azaka zapakati pa 13 mpaka 17 ndi 14.4% yokha ya olembetsa a CGI-Offs (zoterezi zimapereka gwero la Hype). Lolani kuti zizikhala zochulukirapo poyerekeza ndi zisonyezo za "zolembedwa" za anthu ", komabe chiwerengerocho sichiri cholemera kwambiri. Zitafika, 44.97% ya omvera a Blogrars - atsikana azaka 18-34.

Phunziro la Auditor Auditor, lofalitsidwa kumapeto kwa chaka chatha, lili ndi zokambirana zina zosangalatsa. Mwachitsanzo, 49% ya mabulogu enieni sanalenge zatsopano masiku 30 apitawa, ndipo mchaka cha 2019 izi zidawonedwa ngati 23% yokha ya CGI-zokongoletsera. Nthawi yomweyo, 48% ya maakaunti omwe alembetsa ayamba kuchepa. Zingawoneke kuti kutchuka kumabwera mwachangu. Komabe, makampaniwo akupitilizabe kukula, zifaniziro zosafunikira zimangofa. M'makampani akuluakulu omwe amatsogolera ndi osavomerezeka a CGI, zinthu zimakhala bwino.

Woyambitsa "Digital Moden" ya Digito-James Wilson ali ndi chidaliro kuti Celabrity CentialI ndi tsogolo la 3d. Nthawi zambiri, timakhala ndi chidwi ndi omwe amavala zinthu, osati ndendende zomwe amavala ... Ma avatar omwe alipo pano akungoyamba ntchito zawo mwanjira yatsopanoyi. " Popeza mtunduwo ndiwotsika mtengo kupanga zovala za 3D kuposa kupanga "kukonzekera" ndi zipani zoyeserera kuchokera ku zida zenizeni, zinthu zitatuzi zimafunikira kuwonetsedwa pa munthu. Ndipo monga "ma nduna" oyenererana bwino a CGI.

Zopeka zopeka zitha kuthandizidwa ngati nkhokwe yazithunzi yomwe amalengeza. Koma ingoyang'anani zinthu zodalirika, mosiyana ndi mtundu wina wamunthu ndi malingaliro awo ndipo amayang'ana zochitika zapano. Apa olemba nkhani a maakaunti amatha kuyimirira gawo lowopsa, pomwe mabulogu amoyo nthawi zina amakhala olakwika. Mwachitsanzo, Michel anali ma post omwe ali ndi chithandizo cha moyo wakuda mizimu komanso anthu omwe amakumana ndi zosadziwika. Pakadali pano, izi zimagwirizana ndi zomwe zikuchitika pagulu ndipo sizichititsa mkwiyo kwa omvera. Komabe, umboni wotsutsana ndi wotheka, pomwe udindo wochokera ku bloggle uziyembekezera udindowo - ndipo kuchepa kali kakang'ono kumangokhalabe kuti nkhani zotsogola zimasowa zomwe omvera amayembekeza. Komabe, pankhani ya mabulogu amoyo, chiopsezo cha kulephera chotere ndi chochuluka kwambiri chifukwa chosasinthika komanso chifukwa cha munthu wamba. Ndipo ma fuluelewn a Cgiency adzakhala nafe nthawi yayitali.

Wonenaninso:

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