Chizindikiro cha Nyamas ® chinyama chomwe chimayambitsa projekiti "chopangidwa ndi phazi" ku Novosibirsk, cholinga chofuna kupeza nyumba yatsopano ya ana agalu. Patsamba lapadera, opanga adatumiza mafunso a ana agalu kuchokera kumisasa omwe akuyang'ana eni ake. Ngakhale amene angaganize zopereka chiweto chokonda nyumba, chizindikirocho chidzapereka malo apadera, opangidwa kuti athandizeni kumusamalira m'mwezi woyamba wa moyo.
Kwa chaka chathachi, anthu ambiri anayamba kuchita chidwi ndi kuyamba kubanja, kuphatikizapo kuti achotse pogona, koma ambiri aiwo sanavomereze chomaliza. Malinga ndi ziwerengero za Yandex mu Epulo 2020, pempho la Kitten lidafunsidwa kwa anthu ambiri 76.5% kuposa chaka choyambirira, ndipo mu Meyi 82% kuposa mwezi umodzi wa 2019. 57.8% Kuchulukitsa kuchuluka kwa zopempha kuti "mutenge mwana wamwamuna" mu Januware 2021 poyerekeza ndi mwezi womwewo 2020. Munthawi kuyambira pa Marichi 2020 mpaka Januware 2021, pempho "la Kitten" lidafunsidwa kwa anthu 37.4% kapena miliyoni kapena 11 miliyoni kuposa miyezi yofananira.
Ntchitoyo "yopangidwa ndi phazi" idapangidwa kuti ithetse zotchinga zomwe nthawi zambiri eni ake amakumana nawo. Opanga adatenga nkhani zazikuluzikulu zokhudzana ndi thanzi la ziweto m'miyoyo yoyambirira ya miyoyo yawo - ana amphaka onse, omwe miyambo yawo idatumizidwa patsamba la kampani, adayang'aniridwa kuchokera ku veterinarian. Pofuna kuthandiza eni malo amtsogolo kupanga njira zoyambirira, whiskus® adzapatsanso zilembo zonse za polojekiti yoyang'anira. Mapangidwe awo amaphatikiza bokosi la ziweto, chakudya cha mwezi woyamba, satifiketi ya mphatso ku Pethop.ru ndi upangiri wa pa intaneti kuchokera kwa veterinarian. Ngati "makolo" omwe adapangidwa kumene alibe chidziwitso pakukweza agalu, kabuku kazinthu zokhudzana ndi nyama zokhudzana ndi nyama zomwe zimathandizira kuyankha mafunso wamba. Zipangizo zowonjezera zophunzitsira zimapezekanso patsamba la eni mtsogolo.
Kukopa vuto lavutoli, chizindikirocho chinayambitsa kampeni yayikulu yotsatsa. Odzigudubuza ndi zida zina za zolengedwa zina, zofaliridwa ndi thandizo la polojekitiyi, onetsani kuti Prank Cetten imalipiridwa ndi chiwerengero cha chikondi chimabweretsa mwini wake.
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