- Lipoti la IV kotala la 2020 lidzasindikizidwa kumapeto kwa malonda a lero (February 4);
- Ndalama zoneneratu: $ 849 miliyoni;
- Phindu lililonse pagawo lililonse: $ 0.0687.
Kupitilira muyeso wa 200% rally (nyse: Snap) m'miyezi 12 yapitayi ikuwonetsa kupambana kwa malo ochezera a pa Intaneti, omwe sikuti amalimbana ndi moyo mu 2018. M'mawu azachuma amakono a kotala lachinayi, ogulitsa amafufuza zambiri ngati kampaniyo imatha kupitiriza kukula kwa ogwiritsa ntchito ndi ndalama.
Kampani ya California imangokhala ndi njira yogwiritsira ntchito mafoni kuti ibweretse zithunzi ndi ma snapchat, ndipo anthu ambiri ndi ochulukirapo amalankhula za digito. Zotsatira zake, otsatsa amakakamizidwa kuti azigwiritsa ntchito ndalama zotsatsa pa malo ochezera a pa Intaneti. Mu gawo lachitatu lozungulira, malonda ogulitsa maluwa 52%, pomwe kuchuluka kwa ogwiritsa ntchito tsiku ndi tsiku kunali 248 miliyoni.
Poyerekeza ndi zopambana za zimphona zotere za malo ochezera a pa Intaneti, monga Facebook (Nasdaq: FB) ndi zilembo (Nasdaq: Googl), pali chifukwa chilichonse choyembekezera lipoti lina lamphamvu.
Lachiwiri, kampani ya makolo a Google idanenedwa pakugulitsa kotala yapitayi (kuphatikizapo nthawi ya tchuthi cha Khrisimasi) chifukwa cha malonda otsatsa digito; Revenuu yolumikizidwa ndi 46%. Bokosi laling'ono loyambirira lidanenanso za kukula koyambira kofika 33%, popeza ndalama za malonda pa intaneti nthawi yaulimi zidalimbikitsa kutsatsa kwa digito. Snappchat imalimbikira ntchito ndi Instagram kuchokera ku fb (kumenyera kwa omvera).
Mu Okutobala, chowongolera chojambulidwacho chinati ndalamayo mu gawo lachinayi limatha kudumpha pa 47-50% y / y (ngati zothandizira kutsatsa zikupitilira). Otsatsa ndalama adawonetsa chikhulupiriro chachikulu pakugwedezeka, kotero kuti kwa chaka chatha, magawowa adachotsa 200% ndikutseka Lachitatu pa $ 59,20.
Kukula kwina
M'nkhani yaposachedwa, Offttternansheni adanena kuti zotsatira zoyipazo zitha kudabwitsidwa mosangalatsa pamsika chifukwa cha zabwino kwambiri za macroesocococonce omwe amasewera magawo:
"Kuthana ndi Kukula kwake, kumapeza zotsatsa za e-commerce ndikukula bajeti yaying'ono ndi sing'anga yotsatsa, yomwe imalimbikitsa gawo lotsatsa pa intaneti."
"Kuganizira za kutsatsa kwa chiwongola dzanja chotsatsa mu 2021, malinga ndi kuyerekezera kwathu, ndalama za snap chaka chamawa mutu wa 54% ndipo imakula pachaka mpaka 2024."
Kuphatikiza apo, katswiri amachita chidwi ndi luso la snap kuti lipange ndalama zapamwamba ndipo nthawi yomweyo imachepetsa kukula kwa ndalama "zochepera 20%".
Mosakayikira, kukonza zisonyezo ndi deta pa zomwe ogwiritsa ntchito adakumana ndi gawo lalikulu pa chaka chatha. Komabe, ndikofunikira kudziwa kuti chidwi cha oyang'anira oyang'anira omwe ali ndi makampani ambiri ochezera a pa Intaneti nawonso amasewera dzanja.
Ntchito ndi omvera ofotokozedwa bwino komanso ochepa chifukwa chophwanya malamulowo kuti athe kuwunika kwa zinthu padziko lonse lapansi kuposa ma facebook ndi zilembo zomwe zimaphwanya.
Duliza
Snap yakonzeka kupitiliza kupeza ndalama zazikulu motsutsana ndi kutchuka kwa malo ochezera a pa Intaneti ali mliri. Izi zikuyenera kupitilizabe kuthandizira kukopa anthu ogwiritsa ntchito ndi kuwonjezera kwa malonda.
Werengani nkhani zoyambirira za: kuwononga ndalama.com