Niaj hnub no, hloov chaw ntawm TV channel "super" launched "Saturday!" - Kev lom zem channel rau cov ntxhais ci thiab ua haujlwm nquag thiab lawv cov txiv neej. Hnub pib thaum pib "Hnub Saturday!" nthuav tawm lawv pab.
Cov kev qhia ntawm pab pawg tau tsim los ntawm pab pawg ntawm TV channel "Hnub Friday" ua ke nrog lub koom haum muag khoom BBDO hom phiaj thiab Pinery Ntau Lawm Studio.
Lub tswv yim ntawm kev so, yooj yim, kev lom zem yog tso rau hauv txoj cai ntawm hnub Saturday, cov qauv software ntawm qhov kev muaj tiag, cov ntaub ntawv nrov, cov yeeb yaj kiab thiab cov xov xwm kev lomzem thiab lom ze.
Nikolay Cartridge, CEO ntawm TV raws "Friday", "Hnub Saturday!": "Muaj cov tswvyim ntawm Rzd - kev sib koom ua poj niam. Thiab ntau lub TV raws li cov neeg tuaj yeem tso cov poj niam cov poj niam muaj kev cia siab ntawm cov tsev neeg Lavxias, hais txog cov hluas uas muaj kev txom nyem ntawm nws, hais txog cov hluas thaum ntxov thiab "kuv tau muab xyoo zoo tshaj plaws." Tsis muaj ib yam dab tsi nws yuav nyob rau hnub Saturday! " Qhov no yog cov channel rau tus poj niam uas hlub nws tus kheej thiab tsis muaj leej twg yuav tiv thaiv nws zoo siab los ntawm txoj sia. Thiab peb hlub nws. Thiab ntxiv. TV channel "Saturday!" - Nov yog thawj lub tseem fwv qib siab channel, uas tau tsim tawm saum huab cua hauv peb lub tebchaws. Nws yog cov cim qhia tias nws yog cov menyuam yaus nkaus rau cov menyuam ntxhais. "
Levitating logo
Thaum hnub Saturday! " Ib lub logo txheeb xyuas raws li qhov tshwj xeeb, ntawv sau tshwj xeeb. Logo kab yog khoov me ntsis, cov tsiaj ntawv yog Levitized, nruab nrab ntawm lawv ntau ntawm huab cua. Lub logo tuaj yeem hloov pauv thiab hloov nws txoj kev sib txheeb ze rau lub vijtsam: nws tuaj yeem yog kab rov tav thiab ntsug, muab tso rau hauv nruab nrab lossis sab.
Artemy Greejenchenchenko, Tus Thawj Coj Ua Haujlwm "Hnub Friday" thiab "Peb lub logo hlub huab cua thiab tsis ntshai los tso peb lub logo saum huab cua tsis yog nyob rau ntawm lub ces kaum, raws li Peb tau txais, tab sis nyob rau hauv lub vijtsam nruab nrab.
Gradients thiab cov pob khoom lag luam
Lub ntsiab lag luam kev txais tos "Hnub Saturday!" - gradient. Cov xim tseem ceeb ntawm Majer thiab txiv kab ntxwv, ntxiv - xiav, lilac thiab zaub xam lav. Cov gradient thiab ntau yam xim siv tau xav txog lub tswv yim ntawm cov ntsiab lus ntawm cov ntsiab lus, cov neeg tuaj yeem txaus siab tias cov neeg tuaj yeem tau txais, suav nrog "Saturday!" Thiab mob siab rau kuv tus kheej.
Lera Shimchuk, Hnub Friday tus thawj coj thiab hnub Saturday! ": Peb cov xim yog bold thiab daring. Peb siv cov xim txawv txawv, txuas, nws yuav zoo li, tsis sib xws xim thiab acid ntxoov. Gradients nyiam mloog thiab siv lub ntsiab lus zoo. Ob peb xyoos dhau los, cov gradients tau txiav txim siab hnub kawg ntawm xyoo 1990, niaj hnub no cov qauv no zoo li ultrasound thiab zam. "
Bold Fonts
Hnub Saturday Fonts! " Qhov no yog kev sib xyaw ntawm ob Groescas: jugular ultra-supest theodor los ntawm cov lus Berlin Font Lifip Nemeyer thiab Laconic Sans. Qhov kev xaiv no muab qhov sib npaug ntawm kev yooj yim thiab tus kheej.
Alexander Zagorsky, Tus Thawj Coj Tus Thawj Coj BBDO Lub Hom Phiaj: "Qhov no tsis muaj qhov chaw txias ua haujlwm rau ib qho project ntawm tus kheej TV channel! Qhov no yog hom pob zeb thiab yob hauv kev ua lag luam hom kev lag luam niche, uas tseem muaj sia nyob. Yog li ntawd, ua tsaug rau cov hais mav thiab cov ntxhais rau xws li lub sijhawm tsis tshua muaj thiab kev tshoov siab! Nws zoo nkaus li rau kuv tias cov tshwm sim tau tawm los ua kev tshoov siab ib yam nkaus. Cov qeb hla hla kev hloov pauv ob ob qho xwm txheej tau tshwm sim. Ntawm ib sab tes, raus hauv cov ntsiab lus ntawm cov lus txib channel, nyob rau lwm yam - peb cov kev paub nrog kev paub daws teeb pawg. Kuv cia siab tias qhov kev sib koom tes los ntawm kev sib koom tes ntawm peb cov neeg saib xyuas nws ib yam li nws pleases tag nrho ntawm peb, rov mob pob zeb thiab yob, pab neeg. "
Tus pabi
Ua ke nrog cov khoom lag luam ntau lawm studio TV npaj cov duab duab "Hnub Saturday!" Nyob rau hauv cov style ntawm surreal glamour. Lawv tsim cov huab cua ntawm cov tog neeg muaj kev lom zem hauv lub rooj sib tham nrog lub teeb ua haujlwm tsis txaus ntseeg.
Artemy Greejdchenchenko: "Library yog ib qho ntawm cov ntsiab lus tseem ceeb hauv lub tswv yim ntawm peb lub hom. "Saib ntawm Library!" - Yog li nws suab ib qho ntawm peb liins rau saum huab cua. Thiab peb tau txiav txim siab los tsim qhov zoo tshaj plaws "chav ua haujlwm txaus siab" rau cov ntxhais: nws tuaj yeem nyob ib leeg, nrog niam, miv, tus hluas nkauj. Tej zaum nws yuav yog ib qho muaj kuab heev, hauv pajamas, muaj cov dumplings lossis tsoo, da dej lossis quaj rau ntawm zaj duab xis. Nws muab rau ib hnub thiab siv nws li koj xav tau. "
Tus heroines ntawm cov chais yog lub ntsej muag thiab cov thawj coj ntawm cov ntxhais niaj hnub no Hauv Santana Novikova. Tom qab ntawd lawv yuav koom nrog lwm tus, txuas ntxiv cov duab ntawm hom.