Nws yuav zoo li tias yog tias koj tau luam tawm kev lag luam rau 13 xyoos thiab txawm tias muaj ib ntu kev ua lag luam ntawm lub peev txheej hauv lub nroog luam tawm yuav tsum tsis txhob coj teeb meem ntau. Tab sis tsis yog txhua yam yog li yooj yim: koj yuav tsum kawm txog cov ntaub ntawv capricious thiab tshuab, pom cov neeg siv khoom tshiab thiab, los pib koj lub khw muag khoom tshiab. Dab tsi koj yuav tsum tau coj mus rau hauv tus account tus neeg tuaj tshiab hauv kev lag luam no?
Lub ntsiab kev qhia ntawm peb txoj kev tuav tam sim no txij li xyoo 2006 thiab tau pib nrog kev sib sau ua ke nrog kev tshaj tawm thiab cov ntawv tshaj tawm ntawm kev tshaj tawm tag nrho. Peb tsis tau ntsib qhov tsis txaus ntseeg ntawm cov neeg siv khoom - txawm tias nyob rau hauv nyuaj 2020 peb tau nce txog 5,000 tus txiav txim hauv lub caij. Txawm li cas los xij, tom qab tshuaj xyuas ob xyoos dhau los, peb cov neeg siv khoom, sib tham thiab segmented los ntawm cov neeg muas zaub, peb to taub: ib qho kev thov luam tawm ntawm cov ntaub so ntswg tshwm. Ntawm kev ua lag luam nyob rau lub sijhawm ntawd, cov players tau koom, tab sis feem ntau, Niche tsis loj heev.
Niaj hnub no, cov kev sib qhia ntawm kev luam ntawv ntawm cov ntaub so ntswg hauv lub tuam txhab kev lag luam yog kwv yees li 10%. Hauv 2020, peb txawm nce qhov tig los ntawm 30% piv nrog xyoo dhau los, thiab cov nyiaj tsis tau tiv thaiv, ntawm qhov tsis sib xws, nws tau ua tus txhais kom nce tus neeg xaj. Vim tias kev ua lag luam ntawm ntaub thiab cov khaub ncaws - hauv kev ua lag luam cog qoob loo, thiab yog muab tso rau hauv nws, nws muab qhov rov qab zoo, txawm hais tias nws nyuaj heev. Txawm hais tias txhua tus neeg "cog" ntawm cov tsev nyob rau lub caij nplooj ntoo hlav thiab qhov xav tau cov khaub ncaws tshiab yuav tsum zoo li yuav tsum poob qis, qhov sib txawv tau tshwm sim. Thaum txhua qhov kev txwv raug tshem tawm hauv lub caij ntuj sov, xaj tau ntau dua. Tib neeg ib txwm tseem ceeb kom muaj peev xwm qhia tau lawv tus kheej, tshwj xeeb yog tom qab tau yuam kev xauv, thiab khaub ncaws yog ib qho ntawm cov cuab yeej tseem ceeb tshaj plaws rau qhov no. Peb cov neeg lag luam wholesale koom nrog kev txiav nyiaj (los ntawm txoj kev, tsis tsuas yog khaub ncaws, tab sis kuj lwm cov ntawv), lawv paub zoo. Tab sis peb tus kheej tsis tau ua rau cov khoom muag tam sim ntawd - tam sim ntawd tau tsim cov paj rwb ob-txheej npog ntsej muag: ua ntej rau lawv tus kheej, thiab tom qab ntawd rau kev tsim kho cov tuam txhab.
Tab sis rov qab thaum lub sijhawm pib ntawm kev lag luam. Cov ntaub ntawv sib npaug hauv qab no tau teeb tsa maj: 40% ntawm cov khw muag khoom, xws li Prinage, xws li cov ntaub ntawv tshaj tawm hauv online, cov qauv ntawm lawv cov khaub ncaws hnav, thiab lwm yam Cov. Khw muag khoom kuj tseem ua tau, tab sis nws yuav kim dua. Thaum pib, peb luam tawm cov xaj thiab tsawg dua 20 metres, tab sis lawv tau pom tias nws yog qhov tsis muaj txiaj ntsig. Peb tus neeg siv khoom yog ib qho chaw lag luam me me hauv ntej, nws yog ib qho tseem ceeb rau peb ntau npaum li cas nws luam tawm ib hlis. Nws nyob hauv qab nws tias txhua qhov system daws teeb meem tau ua. Txawm hais tias, nyob rau hauv txoj ntsiab cai, peb npaj tau los ua ib qho kev txiav txim, cov lus nug tsuas yog li ntawd 2-3 meters peb tuaj yeem ua yog tias 5-10 meters, yog tias nws yog ib qho, tab sis nws yuav kim kim dua.
Ntaub thiab luam ntawv ntaubQhov xav tau ntawm cov ntaub ntawm cov neeg siv khoom sib txawv: ib tug neeg xav tau tsuas yog cov ntaub paj (paj rwb, flax), thiab ib tus neeg tsuas yog hluavtaws. Raws li, nws dictates thiab xaiv cov txheej txheem: luam tawm cov txheej txheem ntawm ntuj thiab cov ntaub so ntswg sab nrauv kuj sib txawv. Thiab tus qauv nws tus kheej yog qhov sib txawv: cov ntaub zoo yog luam ntawv ncaj qha, thiab cov khoom hluavtaws ntawm txhua hom yog sublimation. Tom kawg yuav tsum tau ob lub tshuab: ua ntej, kos duab yog luam tawm ntawm ib lub tshuab, thiab tom qab ntawd daim ntawv sau cia hauv lub tshuab Daim ntawv "muab" nws daim duab ntawm cov ntaub.
Qhov sib txawv hauv cov tshuab luam ntawv cuam tshuam nrog cov xim pleev xim rau hauv cov ntaub. Cov kab ntuj cov ntaub ua haujlwm nqus dej-based number case, lub weaving nws tus kheej hauv cov canvas kom nkag mus rau cov xim hauv "nqaij" ntawm daim ntaub. Qhov synthetics ntawm tib xim yog pauv tsuas yog nrog cua sov heev.
Muaj ntau cov subtleties hauv kev luam ntawv. Ua ntej, yog tias koj "Txoj Kev" yog tsis yog 100% muaj tsawg kawg ntawm qhov tsim nyog, yog yog li ntawd, txhua yam "tsis yog kev sim ua ntej tshem tawm. Yog li ntawd, nws tsim nyog ua haujlwm nrog tsuas yog cov neeg muab cov neeg muab khoom kom muaj tsis muaj kev xav tsis thoob. Tab sis muaj cov synthetics hauv knitwear, piv txwv li, hauv cov ntoo lossis melange lossis txiv ntoo, tsis cuam tshuam nrog cov luam tawm.
Thib ob, "ntxuav", lossis "ploj," nqaij yog nyob ntawm nws qhov ntom ntom. Piv txwv li, los ntawm canvas (theej tuab ntaub) xaws hnab thiab aprons (cov khw muag khoom), lawv yuav tau txais ib lub ntsej muag daj ntseg, cov nyhuv ntawm cov muaj pes tsawg leeg, cov nyhuv ntawm cov muaj pes tsawg leeg yuav ua rau. Yog li, cov khoom lag luam tau txiav txim siab rau cov neeg txhawb nqa, rau kev siv hauv tsev (cia peb hais, ntaub pua rooj, ntaub pua rooj) nws tsis haum. Ib qho ntxiv, qee cov ntaub ua kom txhua yam muaj impregnation, uas tuaj yeem tiv thaiv kom ua tiav cov nplaum ntawm lub vev xaib, thiab cov luam tawm xim reproup txiav tawm yuav muaj kev sib txawv.
Thib peb, koj yuav tsis pom kiag li paj rwb dawb. Txawm tias feem ntau ntawm lawv muaj qee lub panton (lub npe ntawm cov xim hauv cov qauv saws me ntsis ntawm cov xim). Ntawm flax thiab paj rwb, nrog ua tiav ntawm cov xim tom qab, qhov kev tshaj tawm yuav yog 1-2%, yog li peb nyiam siv koj tus kheej cov ntaub xim ua keeb kwm yav dhau.
Plaub, luam tawm rau cov ntaub ua si cov ntaub yuav tsum tau coj mus rau hauv tus account hom kev lag luam (daim ntaub los yog knitwear), nrog rau cov nyiaj hauv kab. Los ntawm lub knitwear, peb luam tawm ntawm ob feeb, Kulirka, thiab lub footer tsuas yog "peb-chav" yog qhov "nce nrawm nrawm nrog" Pooh "Thiab tej zaum yuav swb.
Qhov thib tsib, xws li ib hom ntaub, zoo li cov paj rwb thee, yuav tsum muaj cov ntaub ntawv raw zoo, thiab qhov no twb yog nyob ntawm qhov kev ntshaw ntawm cov khw. Ntawm 15 tus neeg xa khoom pib, peb tau hle rau ob txhais tes. Tej zaum lawv siv rov ua dua tshiab, thiab ntau dua cov nqaij mos muaj los ntawm nws, thiab qhov kev sib tw no hauv cov xov tsis pub pleev xim rau nws, cov foob dag uas tsis yog. Nws tseem muaj teeb meem rau xaws los ntawm cov ntaub ntawv zoo li no: Cov khoom lag luam "nkag siab" tsis yog ncab. Txhua yam no peb pom tawm ntawm txoj kev sim siab thiab yuam kev.
Nyob rau hauv cov ntaub ntawv dav dav, knitted cov ntaub ntawv nrog ib tug heev du nto yog haum rau cov luam ntawv digcreen. Nws nyob ntawm qhov ntev ntawm cov fibers hauv cov xov. Qib siab tshaj plaws yog extrapce, peb siv nws. Knitted ntaub ntawm qis ntau yam (phaib, qhib xaus) muaj pawg muaj zog nyob rau saum npoo thiab mus rau kev ntes yog tsis tsim nyog. Qhov no peb kuj tau pom tawm qhov kev paub dhau los.
Cov ntawv luam tau raug ntsuas hauv pixels (rau cov paj rwb, piv txwv li cov qauv zoo tsis muaj, lawv tsis tsim, ntu tsis tau tsim nws tus qauv. Nws feem ntau tshwm sim hais tias "tsis heev" tawm ntawm daim ntawv, thiab thaum hloov mus rau daim ntaub tau zoo heev. Yog li no, cov qauv qhia tseem ceeb yog cov xim barrix thiab cov teeb liab qauv.
Cav tov rau sauRau luam tawm ntawm cov ntaub ntawm cov tsiaj txhu, uas peb tau pib ob xyoos dhau los, peb tau xaiv Mimaki Lx300P-1800. Tus qauv tau ua pov thawj nws tus kheej zoo. Nws tsis tsim teeb meem, lub taub hau hloov yog lub ntsiab hnav lub ntsiab - yog ua nyob rau hauv warranty. Kev txij nkawm suav nrog kev ua haujlwm tu tom qab txhua qhov hloov pauv thiab txhua hom ntaub. Feem ntau ntawm tag nrho cov, los ntawm txoj kev, "yoov" los ntawm tus taw. Ib xyoos ib zaug, ib lub tsheb yuav tsum dhau nrog tus kws tshaj lij ntawm lub tuam txhab.
Thaum lawv txiav txim siab pib ntaus ntawv thiab ntawm cov ntaub so ntswg hluavtaws, cov lus nug ntawm kev yuav dav dav, thermress (thermopress) peb twb muaj. Tsom ntsoov rau qhov ntau npaum li cas ntawm Qhov Nqis: Sau tau qhov zoo, muaj peev xwm ua haujlwm tsis muaj tus neeg teb xov tooj hauv hmo ntuj, qhov ua tau kev tsim cov khoom lag luam tshiab. Peb txiav txim siab coj Epson Surecolor F9400N nrog fluorescent inks, raws li peb pom txoj kev loj hlob ntawm kev thov kom ci prints. Tsis tas li ntawd, cov tuam txhab-tus neeg xa khoom pom zoo cov khoom haum. Lub tshuab luam ntawv muaj peev xwm txawm tias tshuav tau nyob nrog ib lub sijhawm ntev - cov xim tsis qhuav hauv cov dunes (qhov nyob rau ntawm lub taub hau uas rins lub taub hau nrog qhov tsawg kawg nkaus number case. Qhov no feem ntau yog qhov kev xaiv tau ntau dua li kev tu kom huv tom qab lub kaw ntev ntev, uas tuaj yeem cuam tshuam kev cuam tshuam ntev rau lub taub hau cov peev txheej. Hauv EPSON cov luam tawm, nyob rau hauv sib piv rau cov khoom siv ntawm lwm cov tuam txhab, muaj tsuas yog xaiv cov neeg ua yeeb yam yog xaiv rau lawv, yog li peb tsis tas yuav "thab plaub" nrog kev teeb tsa.
Daim duab rau ntawm daim ntawv yog luam tawm ntawm lub tshuab luam ntawv no (nws, los ntawm txoj kev, cov nqi los ntawm 7,000 rubles ib yob ntawm 400 meters ntev). Tus nqi ntawm daim ntawv hloov pauv ua ke nrog EURO chav kawm - peb tsis tau tsim cov khoom lag luam rau cov khoom lag luam zoo, yog li koj yuav yog cov chaw nyob European.
Tom ntej no, cov yob ntawm daim ntawv ntim cov qauv hloov pauv mus rau Calender, qhov chaw uas nws tau raug foob rau ntawm cov ntaub los ntawm sublimation. Peb muaj Titanjet RTX3-1600PU qauv, peb tau ua haujlwm tau ob xyoos - txij li thaum pib peb tau siv los ua cov nqaij qhuav qhuav. Lub tsheb tau ntseeg tau heev.
Tag nrho cov kev cob qhia rau 3 luam ntawv, ib tus neeg ua haujlwm ib tus neeg ua haujlwm thiab ib tus neeg khaws cia. Peb khaws peb cov chaw khaws khoom ntawm cov ntaub ua haujlwm tshaj plaws: ntuj Satin, Percal, Hawk, Footer, Len, Canvas, Satin, Kulirka; Synthetic - adverd, gabardine, tfflex, "niagon", "Milano", hluavtaws Atlas thiab lwm tus.
Chav nyob ua ke nrog chav ua yeeb yam thiab lub warehouse siv sijhawm li 100 square metres. m. Cais tawm "lub neej" Tsim Studio. Freelancers koom tes nrog nws: lawv hloov cov duab, ua cov layouts rau cov ntaub thiab cov khoom luam tawm.
"Tag nrho cov no yuav tsum tau xaws!"Ntawm cov ntaub ntawm cov tsiaj txhu cov ntaub, thov kom tag nrho muaj ntau dua hauv cov yob, thiab cov khoom hluavtaws yog feem ntau hauv kev thov hauv cov khoom tiav. Nws muab tawm uas ua haujlwm nrog sublimation, nws yog qhov zoo dua rau kev ua tiav tag nrho lub voj voog ntawm kev ua haujlwm - los ntawm kev luam ntawv rau xaws thiab xa mus rau cov qhua tuaj noj mov. Thaum peb nyuam qhuav pib tsim lub funnel rau cov neeg muas zaub, xav tsuas yog ntxiv rau sublimation tshuab. Tab sis nws tau muab tawm sai sai tias tsuas yog cov kev lag luam wholesale tsis xav tau los ntawm kev ua lag luam - koj yuav tsum tau npaj ua khoom lag luam. Tsis tas li ntawd, ib hnub, Kuv yuav luag tsis cia tus neeg cog lus rau ntawm lub tshuab xaws, thiab peb tau txiav txim siab los ua koj lub khw xaws khoom - nyob ntawm cov kev pabcuam thib peb tig mus tsis zoo. Niaj hnub no, ob tug neeg ua haujlwm hauv qhov kev cob qhia no. Peb xaws qhov ncauj qhov ntswg, aprons, cov neeg yuav khoom, pathetle, t-shirts, lub hnab qhwv ntsej muag, cov khoom plig, cov khoom plig.
Peb ua haujlwm nrog cov neeg siv thoob plaws Lavxias thiab yav dhau los Allied qhov chaw - los ntawm Kalininginjan, los ntawm KalininginJan, hauv ntau lub nroog muaj ntau lub nroog thiab cov teb chaws nyob sib ze. Peb koom tes nrog txhua lub tuam txhab thauj khoom, tab sis lub ntsiab - "SDEK" thiab "kab lag luam". Kev ua lag luam typographic yog nyob ntawm lub caij (nws yog ib qho tseem ceeb uas yuav tau coj mus rau hauv lub npe uas tshaj plaws rau lub Kaum Ib Hlis-Kaum Ob Hlis), tab sis tsis muaj luam tawm ntawm cov ntaub so ntswg. Ntawm no yog lub caij tag nrho txhua xyoo puag ncig.
Yuav ua li cas peb pom cov neeg siv khoom? Thaum tseem muaj "muaj kev thaj yeeb", peb tau koom nrog kev ua yeeb yam: "textiles", "inzhmash", "inzhmash" thiab lwm tus. Niaj hnub no, nyob rau hauv lub caij nyoog ntawm online, cov cuab yeej siv ntawm cov cuab yeej tseem ceeb ntawm kev nce qib - txhua yam uas koj twb tsis muaj tsawg dua rau lub hlis ntawm kev nce qib. Peb muaj sawv cev hauv Instagram thiab Facebook, qhov chaw uas peb pom los ntawm Hashthegam: # luam ntawv, # tshuab luam ntawv, peb tus kheej tab tom nrhiav rau cov neeg siv khoom muaj, peb muab lawv cov kev pabcuam rau lawv. Peb tseem ua cov vev xaib online rau cov peev xwm thiab cov neeg siv khoom tsis tu ncua, qhia txog peb lub tswv yim. Tsuas yog nyob rau hauv 2020 tawm ntawm 50 tus neeg muas zaub ib txwm 5 tuaj rau peb los ntawm kev tes hauj lwm.
Tus thawj tswj hwmQhib kev luam ntawv luam tawm ntawm cov ntaub, nws zoo dua, tau kawg, kom muaj kev paub hauv kev lag luam txhua. Yog tias tsis muaj kev paub dhau los, nws tsis tsim nyog txaus ntshai. Thiab yog tias muaj, koj yuav tsum xub thawj nrog cov neeg tuaj saib lub hom phiaj - nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov hauv Moscow thiab cov cheeb tsam nws yuav sib txawv. Thiab txawm hais tias cov khoom siv zoo yog qhov mob rau kev ua tiav, nws tsis tsim nyog yuav pib tsis yog los ntawm nws xaiv, tab sis nrog kev nkag siab ntawm koj ua haujlwm. Cov qhua tuaj noj mov tsuag tsuag tsis yooj yim, lawv zoo li yog qhov tsim nyog kom nkag siab yuav ua li cas nrhiav lawv thiab yuav ua li cas mus txog lawv. Los ntawm qhov no yuav nyob ntawm cov qeb txhawb nqa, nrog ntu uas koj yuav ua haujlwm. Ib qho channel (cov ntaub ntawv, cov ntawv qiv qiv ntawm tus kheej) kom pom tseeb tsis txaus. Peb yuav tsum muaj tus txheej txheem kev lag luam, kom nkag siab cov txiaj ntsig xovxwm thiab tsis tau ntiav ntau tus nqi ntawm cov kev ua lag luam tsuas yog 1-2 plhom rubles ib lub hli. Cov kauj ruam tom ntej yog twb loj textile ntau lawm, qhov twg cov cuab yeej siv tam sim ntawd loj hlob. Thiab cov tshuab luam ntawv tsuas yog ob hom, tsis muaj qhov nruab nrab ntawm: kev ua yeeb yam me me (lawv txawv - 1.8 m, 2.2 m) lossis khoom siv tam sim ntawd rau cov ntim khoom siv. Yog li ntawd, ib lub tuam txhab me me heev tuaj yeem, tuaj yeem nrhiav tau yog tias tus tswv tau npaj los ua ke muag, technologist thiab huv si hauv nws lub ntsej muag.
Zoo, nws tsim nyog xav tshaj lub npe. Nws - "Cherry pie" - peb tau xaiv meej meej vim tias nws tsis qab ntxiag cov koom haum, tab sis nws ua rau tib lub sijhawm: "Dab tsi yog pies?" Nws tau ua peb txoj kev tso tib neeg kiag li, ib lub npe tau nco txog. Tom qab ntawd lub koob npe nrov ntawm kev ua haujlwm tau zoo tau ntxiv: Hnub no nyob rau hauv Moscow peb yog ib lub tuam txhab ua hauv kev siv thev naus laus zis.