Nielseniq Analys pom tias cov naj npawb ntawm cov txiaj ntsig kev cuam tshuam los ntawm kev sib cav ntawm covid-19 tau sib npaug hauv Russia - 69% raug yuam kom saib xyuas cov nqi.
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Raws li kev kawm thoob ntiaj teb tshiab ntawm Nielseniq, tus naj npawb ntawm cov neeg siv Lavxias, cuam tshuam txog kev cuam tshuam nyiaj txiag los ntawm Lub Cuaj Hli 2021, mus txog 53% (+26 pp). Nyob rau tib lub sijhawm, txawm tias ntawm 47% ntawm cov neeg siv khoom uas tsis tau ntsib ib qho kev txo qis hauv cov nyiaj tau los ntawm covid-19, 16% pib ua tib zoo saib xyuas seb lawv siv nyiaj li cas. Yog li, xya tawm ntawm kaum (69%) cov neeg tau txais kev pab hauv Lavxias tau raug yuam kom saib xyuas tus nqi thiab txuag.
Nyob rau hauv chav kawm ntawm txoj kev kawm, nws muab tawm tias plaub ntawm kaum (38%) ntawm cov neeg siv khoom tshawb fawb nyob rau hauv lawv txoj haujlwm nyiaj txiag yog tias qhov tsis zoo ntawm 3-6 lub hlis - qhov no yog lub koob tsheej siab tshaj plaws ntawm cov teb chaws European uas txoj kev kawm tau ua.
"Lub Covid-19 thoob rau cov kev yuav khoom ntawm ntau pawg ntawm cov neeg siv khoom, nyob ze peb yuav txuas ntxiv mus rau kev thov thiab kev yuav khoom ntawm kev yuav khoom. FMCG kev ua lag luam yog nyob ntawm ob peb daim ntawv ntawm kev lag luam uas tau tswj hwm los qhia kev loj hlob hauv 2020. Txawm hais tias lub zog qeeb hauv cov muaj zog piv nrog 2019, kev muag khoom txhua hnub xav tau cov khoom sawv hauv tebchaws Russia los ntawm 3% hauv cov ntsiab lus nyiaj txiag. Txawm li cas los xij, muab qhov kev yuav khoom qis thiab hloov mus rau cov neeg tau txais kev pab hauv 2021, thiab kev loj hlob hauv kev ua lag luam cov ntsiab lus tseem ceeb, "hais tias Konstantin Loktev, tus thawj coj ntawm kev ua haujlwm nrog NielseniQ muag khoom muag khoom hauv Russia.
Txhawm rau kom txuag tau cov neeg siv khoom, cov neeg siv khoom siv rau cov khoom lag luam tshiab: 62% ntawm cov khoom lag luam tsis lees paub cov khoom lag luam ntiag tug, 20% xaiv cov khoom lag luam pheej yig tshaj plaws los ntawm cov nthuav tawm hauv qeb. Tab sis tib lub sijhawm, cov neeg siv khoom nyob hauv Russia tau tshaj tawm cov cim npe tshaj plaws: 61% yuav sim ua tus nqi tshiab, thiab 70% xav tau cov khoom lag luam tshiab uas nyiam txawm tias yuav tsum tau Tswj cov peev nyiaj - qhov no yog qhov siab tshaj plaws ntawm txhua lub teb chaws uas koom nrog txoj kev kawm.
Nyob rau hauv cov ntsiab lus ntawm kev tsim cov ncauj ke ntawm cov neeg siv khoom, ib qho kev thov rau cov neeg muaj peev xwm ua tau zoo (92% ntawm cov neeg siv tau hais tseg) thiab lub sijhawm los yuav khoom ncaj qha los ntawm cov khoom lag luam (89%). Nyob rau tib lub sijhawm, 63% lees tias lawv tau npaj siab them tus nqi siab dua rau cov khoom lag luam zoo.
"Hauv kev coj tus cwj pwm, ob kab cim: Ntawm ib sab, kev cog lus rau lawv tus cwj pwm thiab hom, ntawm lwm tus, yog qhov xav tau kom txuag tau. Nyob rau hauv no duality, kev ua lag luam tuaj yeem ntes cov teeb liab tseem ceeb rau lawv tus kheej: hnub no tus neeg yuav khoom yog inclined lossis qee zaum yuam, cov hom tshiab, cov khw muag khoom tshiab. Hauv txhua ntu kev ua lag luam, kev lag luam yuav tsum tau siv feem ntau nrog kev nkag siab ntawm nws tus neeg yuav khoom thiab nws cov kev xav tau tshiab, "hais konstantin xauv.
Yav dhau los, Nailsen tau qhia hais tias cov feem ntawm cov lus cog tseg rov qab los rau kev ua haujlwm.
Tsis tas li ntawd, kev sib koom ntawm kev muag khoom ntawm kev txo nqi qis dua thawj zaug hauv peb xyoos.
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