"Hauv koj kev sib txuas lus, tsis txhob tawm tsam koj lub tswv yim"

Vim li cas tib neeg thiaj li nyob hauv qab tej tej daim txiv ntoo, tab sis lawv tsis xav yuav cov txiv qaub nyob hauv qab xws li hom? Vim li cas cov tuam ntxhab hauv qab BIC hom tswj kom nthuav tawm cov khoom pheej yig los ntawm cov dab dej, tab sis tsis nyiam tus dab nyob rau hauv cov lag luam rau cov neeg yuav khoom? Yuav ua li cas tsim kev sib txuas lus nrog cov neeg yuav khoom thiab tsim cov koom haum ua tiav nrog cov hom, thiab tsis zoo - kev sib koom tes - sib koom tes nrog kev txhawb nqa ntawm lub safar Lub hauv paus kev sib haum. Thiab tus Pr Direct tau Yandex.dzen, Yeveny Pononomarko, qhia nws cov kev paub thiab kev txhawb nqa ntawm hom.

Yog li, qhov yooj yim theses darara dama qab zib

Vim li cas peb hlub hom

Cov neeg yuav khoom lag luam pab xaiv cov khoom uas haum rau lawv ntau dua li lwm tus. Piv txwv li, yuav cov khau ntaub adidas, koj tseem tos kom lawv yuav zoo khau raj ntawm hom tsis paub. Hom Kev Pab thiab Qhia Peb Tus Kheej - piv txwv, tso rau lub tsho T-shirt nrog metricica, koj xav hais qee yam txog koj tus kheej.

Tuam txhab uas muag nrog cov neeg siv khoom thiab, ntawm chav kawm, khwv tau hom. Hom tuaj yeem muab faib rau lwm cov khoom. Piv txwv li, hom Honda feem ntau cuam tshuam nrog kev lag luam cov chav kawm tsheb, tab sis lub tuam txhab kuj tau muag cov maus taus thiab cov nyom tsis sib haum.

Tab sis nws tsis tas ua haujlwm. Lays tsis tiav rau kis cov hom-paub hom chips ntawm txiv qaub. Thiab txawm hais tias tib neeg nyiam noj tej daim txi ua ke nrog txiv qaub, nyob rau hauv nays lub koom haum tsis sib haum. Thaum koj xav txog cov chips, koj tam sim no tej yam ntsev thiab crunchy, tab sis thaum koj xav txog qee yam lub teeb yuag, rov qab txias thiab txias. Tib yam tau tshwm sim nrog BIC: Lub tuam txhab tau mus sib kis tau cov hom zoo ntawm cov leeg rau cov khau raj pov tseg. Tab sis thaum BIC tau sim ua cov tshuaj tsw qab nyob hauv qab hom, lawv tsis xav tau lawv: cov neeg tsis xav tau tshuaj tsw qab yas. Ntawd yog, nws tsis muaj teeb meem yog tias cov khoom ntawm cov khoom yog kaw, nws yog ib qho tseem ceeb uas tsis muaj kev sib cav sib ceg.

Yuav ua li cas nrog lub koom haum tsis zoo?

Yog tias lub koom haum tsis zoo nrog cov hom origine, koj yuav tsum tau ntxiv dag zog rau lwm cov kev sib txuas nrog nws - dua li lawv muaj zog dua, tsawg dua lub hom kev sib raug zoo.

Ib qho piv txwv zoo tshaj plaws ntawm 80s. Muaj ib qho lus xaiv uas "McDonalds" siv hauv cov cab burgers es tsis txhob nqaij nyug. Txhawm rau rhuav tshem cov koom haum no, McDonalds pib tso cov ntawv tshaj tawm nrog cov lus qhia "100% nqaij nyuj", tab sis nws tsis tau pab, tab sis nws tsis qhia tib neeg txog cov cab. Tom qab ntawd tus thawj coj thawj coj sim piav qhia rau cov neeg siv khoom uas nws tsis yog lub laj thawj tsim nyog nws ntau dua li ib phaus nqaij nyuj thiab cov burgers yuav yog qhov tsis muaj peev xwm. Tab sis cov lus ntawm cov cua nab thiab burgers hauv ib kab lus dua ua rau cov koom haum tsis zoo los ntawm cov neeg siv khoom. Nws yuav zoo dua yog tias lub tuam txhab kev sib txuas lus nrog lawv lwm cov khoom lag luam - zoo siab noj mov, thiab lwm yam.

Yuav ua li cas los tsim lub npe ntawm koj tus kheej?

Cov ntsiab cai no ua haujlwm - thaum koj hnav ris tsho, raws li koj daim ntawv teev npe sau npe, txhua tus koom haum nrog koj, thiab cov koom haum no yuav tsum tsis txhob tawm tsam ib leeg. Tsuas yog xav tias yog tias koj yog hom npe, hom koom haum koj xav hu rau tib neeg?

• Nkag siab txog qhov koj sab muaj zog yog dab tsi thiab dab tsi ua rau koj tsis sib xws.
• Puas muaj cov neeg yuav khoom uas tseem ceeb? Nrhiav lawv thiab txaus siab rau yam koj tuaj yeem muab lawv.
• Nce kev sib txuas lus uas yuav hais txog koj cov yam ntxwv tseem ceeb thiab kev tsis sib xws.
• Tsis txhob sib txuas lus nyob rau hauv kev sib txuas lus ntawm koj lub tswv yim.

Pepsi vs. Coca-Cola.

Cov kws tshawb fawb ntsuas seb cov neeg ntawm lub paj hlwb ua lub luag hauj lwm rau kev npau suav rau haus pepsi thiab coca-kafa, txawm tias cov neeg tsis paub tias lawv haus dab tsi. Lub hlwb cov kev tawm tsam ntawm pepsi yog ci ntsa iab, vim tias muaj qab zib ntau dua hauv nws. Tab sis thaum tib neeg pom tias lawv tau haus, qib ntawm "kev zoo siab" tau tshwm sim: lawv txhua tus tau hnov ​​qab haus nws hom nyiam.

Txij li thaum sim, ntau dua 15 xyoos tau dhau los, thiab tam sim no txhua hom muaj nws tus kheej tus kheej. Tab sis hom tseem nrhiav dab tsi uas xav tau los ntawm cov neeg siv khoom. Piv txwv li, hauv Tebchaws Meskas muaj ib lub sijhawm thaum cov khoom noj dej qab zib tau nrov, tib neeg xav haus dej hauv zos nrog keeb kwm. Pepsi ua dab tsi? Lawv pom ob tug hais mav hauv Brooklyn thiab nrog lawv pab cov khoom siv tes ua dej qab zib ua cov khoom lag luam tshiab ntawm cov khoom siv hauv zos - txawm tias qhov tseeb tias nws yog tib cov dej cawv. Nws yog ib qho tseem ceeb uas yuav tau nyob rau hauv cov qauv, txawm tias tib neeg xav tau ib yam ntawm qhov loj lossis npau suav ntawm ib tus neeg txoj kev - yuav nyob hauv kev sib.

Evgenia Ponomarenko ntawm kev paub ntawm kev tsim lub hom "Yandex.DZEN":

Cov hom muaj cov kev ua haujlwm tsis muaj txiaj ntsig, nws zoo li rau ntau yam uas Yandex.DENZEN yog cov ntsiab lus nrov uas nws nyuaj rau nrhiav tau qee yam nthuav ntawm lub platform. Hauv kev sib txuas lus, nws yog ib qho tseem ceeb rau kev qhia txog qhov ua tau zoo - cov yeeb yaj kiab muaj ntau yam, thiab lwm yam, cov nyeem tuaj yeem tau txais tus kheej Ribbon, uas yog, Yandex.Denzen ua "koj qhov chaw."