A shekara ta 2010, a cikin Krasnarsk, masanin ilimin halittu Lyudmila da tattalin arziki Natalya Terekhov ya kafa na farko da wani kamfani wanda ya tsunduma cikin hatsi na shuka. An haifi ra'ayin shekaru takwas da haihuwa, lokacin da irin samfurin lyudmila Kondratyeva ya gani yayin tafiya zuwa Poland, amma ba zai yiwu a aiwatar da shi nan da nan ba.
Kamfanin Moscow, wanda ya tsunduma cikin samar da irin kayayyakin, sun yarda su faɗi ƙwarewar. A babban birnin Lyudmila da budurwarta Natalia Terekhov ta sami labarin tsara wannan kasuwancin, kuma ta sayi yanayin kwastomomi (da yanayin fasaha da kuma umarnin fasaha) don fara samarwa.
Takuba ya kai mabukaci, duk da wahalar
A farkon, ya zama dole a ƙara wayar da kan jama'a a cikin mutanen da suke bin ka'idodin ingantaccen abinci mai kyau, kuma don ƙirƙirar aminci ga shi. Kafin hakan, a cikin shagon sayar da kaya, giyar hatsi. Amma godiya ga wani competently gudanar gida talla yakin, sa'an nan a kananan fuska - Alkama seedlings, Masha, Chickpea, alkamarta da kuma ganye - An kammala wata kwangila na samar da most cibiyar sadarwa na manyan kantunan a Eastern Siberia.
Matsalar ta biyu - isar da mahimman masu siye suna amfani da amfanin seedlings kuma don fadada masu sauraron da suka nuna. Hakanan dole ne su tabbatar da cewa kayan suna da inganci: Masu siye sun yi shakka cewa irin wannan samfurin shine sakamakon duk ka'idodi kuma baya ɗaukar abubuwa masu cutarwa.
"Da farko, babban adadin kayayyakin mayar da aka dawo da su, shekaru biyu na farko da muka yi aiki a matakin biyan bashin, shugaban da ya kasance, amma kusan dukkanin biyan bashin da ya samu, shugaban na Krasnarsk reshe na fgbuan na agroaninalics "Svetlana Kulugova, wanda ya ziyarci kamfanin.
Babban wahalar da ta kasance kuma a halin yanzu shine neman cofified seed acikin: Kusan germination ya kamata ba a sarrafa shi ba, saboda ana amfani da su a cikin abinci a cikin tsawa.
Don haɓaka samfurori a kasuwa, kamfanin da aka gudanar da kayayyaki ficewa da kayan dandano a cikin gida da gidajen abinci da ƙananan sarsnonosk, suna hulɗa da ƙungiyoyin jama'a. Don ƙarin sani game da masu siyarwa: ɓangare na filayen catery, kasuwanci da masu amfani da kansu - fitowar bayanan bayanan bayanai, littattafan girke-girke.
A waje ta kasance cikin kafafun kamfanin a cikin nunin nune-n nunin da bikin aure (duka a cikin wasu biranen Rasha), wasan kwaikwayo na Rasha), talabijin na gida ya ba da gudummawa game da fadada mazaunan cin abinci na Krasnansk game da wannan samfurin.
Haɗin kai tare da Ma'aikatar Fasaha da Kungiyar Jami'ar Fineral (Krasnarsk), wacce ke wakilta kayayyakin karbar fasahar horar da horar da masu fasaha.
Mafi tsawo shine hanyar yin hulɗa tare da gidajen abinci da cafes. Ya dauki shekaru 5 kafin kamfanonin abinci suka zama masu sha'awar samfuran kamfanin. Umurni sun riga sun bayyana ba wai kawai ga kewayon da aka gabatar ba, har ma suna bincika don samar da ƙarin nau'ikan microclions.
Gidan cin abinci na farko, wanda ya gabatar da seedlings a cikin menu, ya "squrook". Kuma shi ne kadai abokin ciniki na kamfanin a fagen catering na shekaru da yawa. Zuwan na Chef Oruse daya daga cikin gidajen cin abinci na mulkin wannan bangaren na kasuwa ya fara amfani da samfurin a cikin dafa abinci.
Dogon lokaci girma na "seedlings"A shekarar 2019, tallace-tallace na kamfanin sun yiwa fakitin seedlings 85,738. A wannan lokacin, an fadada yankin samfurin. Tun daga shekara ta 2015, "ruwan vitgras" ya fara samarwa, daga 2016 - cakulan da marinades tare da seedlings, kuma a cikin 2018 da samar da gungun rayuwa daga seedlings fara.
Tare da gabatar da matakan hanawa a cikin aikin da ke motsa jiki saboda rarraba Covid-19, kamfanin ya sake komawa wata matsala wacce ke buƙatar mafita ta sirri saboda dakatar da isar da abinci a cikin cafes da gidajen abinci . Akwai wani aiki don haɓaka ƙarar samarwa da ta kiyaye ƙungiyar.
Swords LLC ya fara amfani da ƙarin kokarin don tallafin intanet zuwa mai amfani da karshen. Kayan talla a cikin hanyoyin sadarwa na zamantakewa, zaben abokin ciniki, da kuma gudanar da ci gaba da tsarin ragi ba kawai a cikin 2020 don siyar da fakitin seedlings.
Gabaɗaya, tallace-tallace na seedlings fure sau 8 tun 2012.
Yankin ya karu daga abubuwa guda 4 (takobi na Masha, da Krama, lentils) zuwa nau'ikan seedlings, Clover, Lucenne, Lucerne, da sauransu samfura.
Kamfanin har yanzu shine kawai masana'anta na seedlings a yankin.
Don aiki, kamfanin a shekara sayan 5 tan Muhammadu, tan 2.5 na buckwheat, tan 1.5 tanade, ton na 0.5 tan cappeas. Masu bayarwa na Pea da alkama sune Oph "Selyanskoyes, Buckwheat, sunflower, lentil - altaikruep.rf - Altaikhonia na Rasha su kawo Peas, hatsin rai, hatsi.
Matsakaicin farashin kayan seedlings don mai amfani - 126 rubles, micreloples - 186 rubles.
Zuwa yau, "Seeding" LLC yana ba da samfuran sa a cikin gidajen cin abinci na 150, a cikin shagunan ciniki na kwadago, 15 a shagunan gida.
Tsarin kamfanin na kara yawan wuraren samarwa, wanda yanzu ana amfani dashi da 30%. Hakanan, 'yan kasuwa suna da niyya don ƙaddamar da samar da "vitgras" foda da samfurori masu laushi: alewa da zuom ciye-ciye.
An shirya shi da Krasnarsk reshe na FGBU "Center na agroaninalitics".
(Tushen da hoto: Shafin hukuma na FGBU "cibiyar agroanalitics").