Bayan 2020, "ba zai iya samun damar dijital" ba za a nakalto a kasuwa ba. Pandemic tilasta kasuwa da sauri, mara dadi, amma har yanzu an daidaita da su ga sabbin yanayi. Kuma a ƙarshe ya ɗauko kan kan bayan rikicin, mun gano cewa duniya ba za ta sake zama iri ɗaya ba.
Babban canji na farko shine sabon tsarin kula da aikin nesa. Manufar "Ranar aiki" tana wucewa: Ba a kimanta mu da wasu sa'o'i biyu ba, amma bisa ga aikin da aka yi. A kan nesa, mun fahimci cewa yana yiwuwa a yi aiki a kowane yanayi kuma a ko ina, ko da a cikin wani gida tare da yara uku. Tambaya kawai ita ce da take buƙata. Manyan kamfanoni hankali suna buɗe damar zuwa ofishin don waɗanda ba za su iya rayuwa a cikin "gado - Pajamas - yanayin kwamfyutocin. Haka kuma, a cikin gidajen kofi na Moscow, ta hanyar ƙarfin rufin kai, ba ni da farin ciki da kwarara kwamfyutocin game da Wai-Fi, don amsa: "Kuma muna da shi . " Mafi m, a cikin 2021 muna jiran cikakkiyar hanya zuwa ofishin, lokacin da wani ɓangare na sati sati zaka iya aiki a hankali, kuma bangaren yana ofishin. Yi jadawalin kanku da buƙatunku sabon al'amari ne na kamfanoni, da kuma manyan ma'aikata, mafi mahimmanci ga sa da sassauci na jadawalin. Dangane da binciken Kamfanin Kamfanin Kamfanin COCA COLA HBC Rasha Rasha Rasha Rasha ne, 69% na wadanda suka amsa wakilan Z, wadanda aka haifa a ƙarshen 1990 kuma har zuwa 2010, suna so su iya yin aiki daga gidan, kuma Kashi 40% gaba daya daga kowane wuri a cikin duniya.
Canji na biyu shine shekarar da ta gabata ta nuna cewa kasuwanci da baya sayar da kan layi zai kawai ba zai tsaya ba kuma ba zai tsaya cik ba. A cewar visa, kashi 75% na 'yan kasuwa a Rasha yayin Qa'antantine ya yi umarni ta hanyar Intanet. Shahararren masu tallata suna girma a wasu lokuta. Kuma ko da yake, musamman bayan lokacin damina tare da gandun daji, lokacin da Berry "ya sauke su don kasuwanci tare da ragi na 25%, abu a zahiri ya zama wuri mafi kyau don ƙananan kamfanoni, abu ɗaya ya bayyana sarai - A yau, idan ba ku sayar da kan layi ba, ba ku sayar da manufa ba. Don haka, "Aliexpress Russia" a karon farko ya bayyana adadin umarni - miliyan 90 a cikin watanni uku - kuma ya ce "a 2020, akwai masu sayar da kashi 35% na wato su ne kananan kasuwanci da kasuwanci 35% na su. "
Irina SamokhvAvta, Daraktan Ayyukan Ma'aikata da Dokoki na Roselecom-Dollar, sun yi imani cewa a cikin 2020, kwararrun dijital sun bukaci da kowa, ga kowane kudi. "Na shekara ta kamfanin, sun koyi yadda ya kamata, sake gina matakai na Archancic, kuma mafi mahimmanci - koya don gudanar da rarraba ƙungiyoyin. Takaddun ƙetare zuwa kan layi kuma ya ba mu damar faɗaɗa labarin ƙwararrun masana, kuma ba ya mai da hankali kan mutane daga manyan biranen, Sambanov. Don kwararru, lokacin da aka fara ne - canza aikin, ba za ku iya tashi daga kujera ba.
Headkhanster Alena Vladimirkaya yana magana game da sabon gasa tsakanin ma'aikata mai nisa - gasa tsakanin muscovites da lardin. "Me yasa ɗaukar muscovite don nisa, lokacin da zan iya ɗaukar mutum daga ƙazantar masoyi na tare da ƙwayoyin cuta ɗaya, amma don biyan rabin ƙaramin?" - Tambaya Vladimirkaya. Kuma kodayake matakin albashin kwararru daga yankuna har yanzu har yanzu yana da wahala a baya ga Moscow, akwai bayyananniyar bayyananne ga m. "Kwararrun kwararre a yankuna sun fara tsada duka a Moscow, ta hakan ne ta hana yiwuwar masu ba da dama su gasa musu," Mara da Irina Samochanov. "Hakikanin aiki don aiki tare da kwararru daga yankuna ya riga ya zama sananne ga kowane masana'antu, yanzu yana da dacewa, da kudi, da tallace-tallace," Alexey Mironov , Mataimakin, in ji shi a cikin RBC shafi na RBC --presider kan ikon sarrafa mai son kai.
Yana da kamfanoni da sabis na kan layi ana daukar su ne mafi ƙarancin kasuwancin da ya shafi shekara, amma waɗannan manyan 'yan wasan kasuwa ne. Ƙananan kamfanoni da kwangiloli sun yiwa more wuya. Valery Sokolov ya yi aiki a cikin Hukumar Tsararren Digital, ta jagorance ta hanyar lissafin lissafi. A yau shi mai sarrafa na dijital ne a cikin "Crossroads". Barin hukumar mai manajan ya yanke shawarar bayan ta fahimta - shekaru uku a hukumance kuma, musamman sun ba da aiki mai wahala a cikin 2020 da kuma babban aiki. "Babu wani rikici mai wahala, amma mafi yawan abokan ciniki masu tsintsiya kasafin kudi. Ya fara a cikin bazara kuma ya kasance har zuwa ƙarshen kaka. Dole ne in yi hadari a Newbiz da kuma ɗaukar ƙananan ayyukan da ba su da ƙarancin albarkatu fiye da manyan kasafin kuɗi. A wancan lokacin, yawan manajan asusun a kamfanin ya ragu. Gaskiya ne, m ta fashe, "in ji Sekolv. Vectulout mai ƙarfi da sha'awar canza vector ya haifar da bangaren abokin ciniki: "Yana da ban sha'awa sosai don duba duka daga ciki - sabbin matakai, ayyuka, ƙarin ƙwarewa."
A lokacin kan layi ya zama kawai tashar yanar gizo kawai ta sadarwa tare da mai amfani, saboda kwararru daga dijital kuma yana ba har zuwa "hutu". Wannan ya tabbatar da cewa Evgeny Evlapampampie, aiki a matsayin Manajan SMM a cikin tallan rosteelecy da Wink: "bukatar kawai za mu iya yin aiki da sauri ga lamarin . Haka ne, aiki ya zama ƙari, amma yana tuki. Ba mu taɓa zuwa wannan ƙarar ayyuka ba: Na aiwatar da sabbin ayyukan, shafukan yanar gizo na mako-mako - wannan shine sabon tsari wanda ya bayyana kuma "ya kwashe" a lokacin pandmic . Gwanin sabbin kayan aiki da tsari - yana da ban sha'awa mu kalli yadda masu sauraro suka yi, wanda ya fi "harbe", kamar yadda mutane suka amsa. Mun gudanar da darussan kan layi don tallafin mai amfani tare da abokan aiki daga hukumar smm. "
Ok, je yin aiki a dijital, amma a ina, idan ba a cikin kasuwanci ba kuma ba a cikin Yandex ba?
Irina samolanova da ba da shawara don kula da kamfanonin Tsaro na Tsaro: "Wannan yanki ne mai girma. Matsakaicin canji zuwa aikin nesa ya yi watsi da kasawar tsaro na samar da kayayyaki da yawa. CyBearatics, ƙoƙarin zamba, da gangan da kuma leaks data. Kariyar albarkatun labarai na kasuwanci da jihar - fifiko na shekaru uku zuwa biyar. Buƙatar irin waɗannan kwararrun zasu yi girma. "
Nina Osovitskaya, Daraktan Sadarwar HH.ru, suna ba da shawara don duba kamfanoni daga "Ma'aikata na Hh.ru:" Mafi kyawun sakamako tare da kyawawan halaye, Sberbak, Kaspersky, 2GIS, Bankin Tinkoff, Sibur, Tele2, ƙungiyar Rambolr, Russian Russian da Sassanne. Waɗannan kamfanonin, duk da bambancin al'adun kamfanoni da tsarin gudanarwa, suna haɗa hankali ga ma'aikatansu, a gefe guda, suna mai da hankali sosai ga ma'aikatansu da ci gaba, suna saka hannun jari a hankali Lafiya, kuma a cikin tallafawa kiwon lafiya da aminci ya taimaka musamman, bayar da dama ga waƙoƙi masu ban sha'awa da gaske. Baya ga kamfanonin da ke sama, Osovitskaya bayanin kula Rostelecom da Alfa-Bankin, wanda ba su iya yin amfani da masu amfani da ma'aikata "a cikin 2019:" sun inganta matsayinsu idan aka kwatanta da shekarun da suka gabata. Rosetelecom yana daya daga cikin manyan misalai na sauyin gwiwa zuwa nesa daga mahimmancin mahimmancin hanyoyin ci gaba da aiki da kuma cikin nutsuwa ta hanyar ci gaba da aiki da kuma cikin nutsuwa ta hanyar ci gaba da aiki da kuma cikin nutsuwa ta hanyar ci gaba da aiki da kwanciyar hankali: dabaru masu ban sha'awa An fara, alal misali Kan Layi - Rediyo, marathons mai tallafawa, layin zafi da ƙari. Daga cikin maganganun ban sha'awa na Alfa-Bankin, Ina so in ambaci Alfa yaƙi - Changonan yanar gizo don masu haɓaka kan layi. "
Rating na mafi kyawun ma'aikata a Rasha da Forves. Daga cikin manyan kamfanonin fasaha waɗanda ke haifar da matsayi na 20 na 2020, yana yiwuwa a ware Rosetelecom, na shekara ta nuna ci gaba, tashi daga 43rd zuwa wuri zuwa matsayi na 11; A wani wuri na 3 shine Bankin Tincoff, tsohon shekarar da a baya kawai kawai 25th, kuma a matsayi na 4 - Sibur, da maki 20. Jagoran ma'auni ya yi Yandex, tashi zuwa wuri na 1 daga matsayi na hudu.
M Forth nasarar Digital Prointstid ci gaba ne mai ci gaba da ilimi. Yawancin kamfanoni dole su fadada sassan tallan tallan kan layi, da kuma kasuwancin kauri, waɗanda ba sa son rasa aiki, sake yin jinkiri. Kwarewar wuya - kwararrun kwararru masu mahimmanci - a yau za mu fara lalata gasar a cikin mahimmin ƙwarewar mahaɗan - ƙwarewar ilimin gwamnati. "A cikin tallace-tallace kuma a dijital, koyaushe kuna koya, kowace rana. Musamman ma a dijital - duniya tana canzawa da sauri, "in ji Evgelec. A kamfanin da ya yi aiki kusan shekaru 2.5. Ra'ayin da ke aiki a kamfanin na jihar shine "jinkirin da kuma Matauaucrate," a ce Mata: "a cikin tallan harsashin dijital ba shi yiwuwa a dogon lokaci. Muna da kyauta gaba ɗaya cikin yanke shawara cewa: da sauri gaya wa ra'ayin, da sauri yi. Roseteleca ya dade ba a saba da mai ba da wayar tarho ba, kuma kamfanin fasaha tare da babban fayil, gidan yanar gizo, muna da babban fayil, Intanet, wucin gadi, City mai hankali, sabis na bidiyo, sabis na bidiyo, sabis na bidiyo, sabis na bidiyo, sabis na bidiyo Wink, samfura dangane da hankali da hankali da ƙari. Da kaina, Ina son wannan a cikin kamfani ɗaya zaka iya aiki tare da samfuran samfuri daban-daban da masu sauraro. "
Wani fa'idar aiki a cikin babban kamfani Evgeny yana ɗaukar sikelin: "Kowane shawarar da kuka karba ya shafa shi ta hanyar zurfafa mutane mutane, mazauna duk yankuna na ƙasar. Yana ƙarfafa da motsa, irin wannan sikelin babban kalubale ne ga kanta. Amma, a gefe guda, wannan babban nauyi ne, saboda tasirin da ba daidai ba na iya shafar suna. Da babban kamfani shine kyawawan damar da zasu samu don ci gaba. "
Shin kawai kawai tafi daga layin zuwa dijital? Ya dogara da yadda nisan da kuka kasance daga layi, daga kasuwancinku da marmarinku. "Tare da fitowar sabbin ƙwarewar sana'a da wuraren aiki, da yawa kuma mafi yawan nasarorin da aka gabatar da su a cikin yanki na dijital, shugaban cibiyar samar da aiki na Jami'ar Jami'ar Jami'ar Yanar gizo. - Ruwan sababbin mutane a dijital yanzu sun kasance a gabansu ba kafin mu godewa ga sabon damar kwararru na horarwa: Ilimin kan layi yana cire shinge ga mutane ba tare da tushen fasaha ba. "
An tabbatar da cewa masana Geekbrains. "A shekarar 2020, mun lura da ci gaban ban sha'awa a kan hanyar tallan dijital. Don haka, mashahurin ikon tallata talla a cikin Geekbrains ya zama "tallan intanet", shugaban masu horarwa "(17%) aka zaɓa," in ji 17%) (17%) a cikin dandalin tallatawa na ilimi. - Fiye da 7% na "Kasuwancin" "Mataimakin" sun gama goyon bayan nazarin samfur. Idan muna magana game da shirye-shirye na gajere, mafi mashahuri hanyoyin da smm sarrafa da tallan dijital. A wannan shekara, fifikon ɗalibanmu zuwa wannan yanki ci gaba da girma: Idan ka kwatanta shahararren "talla" a cikin kwata na yanzu, mun ga karuwar kusan 140%. "
Evgenia NagornoShekarar da ta gabata, Eugene Nagorya ya yi aiki a cikin samar da fim - Oxveraw tafiyar matakai na ciki. Amma a watan Afrilu 2020, yawan ranakun kwanakin aiki ya ragu sosai a cikin ɗakin studio, kuma a farkon na iya haifar da damar samar da aikin zuwa wajen samar da ayyukan da A karshen bazara wuce ga matsayin kirkirar kirkirar Extative Extat ba a cikakken rana a cikin hukumar "Phatab". An ɗaure wani bangare na aikina har yanzu, amma kusan kashi 10% na jimlar jimlar da kuma shimfidar layi. Tsarin kan layi shine 100% ya dace da ni. "
Me yasa fara kwararre wanda yake son zuwa dijital? "Da farko dai, gaskiyane don sanin shugabanci, - ya ba da shawara vinogradov. - Baya ga sha'awa a cikin fitilar fasaha, kalli abubuwan da kuka gabata, wannan shine kayan ku masu mahimmanci: Wane irin ƙwarewa kuke da shi mafi kyau, wane irin ilimin kimiyya ya sami mafi kyau, abin da na asali ilimi ya sami damar samu? Amsoshin waɗannan tambayoyin zasu taimaka zaɓi zaɓi da sana'a. Zai zama mafi sauƙi a gare ku ku koya. Abu na biyu, koya ƙungiyar kuma nemo "dabi'unku". Gano inda masana suka yi aiki, saurara don buɗe laccoci, yi magana da wakilan sana'ar, don su fahimci fasalolin aikinsu. Yawancin makarantun ilimi da yawa suna gudanar da irin wannan laccoci. Abu na uku, yi kokarin blog a cikin hanyoyin sadarwar zamantakewa, nazarin Asiya, ƙirƙirar ƙirƙira ko shirin. Babban abu shine jin hakan daga irin wannan ƙwayoyin halitta daban-daban sun dace da ku. Yunkurin farko zai taimaka wajen tsara tambayoyi da har yanzu dole ku koya. "