The online platform for the sale of goods associated with fashion and lifestyle Lamoda has studied the purchases of Russians by February 14.
Source: Lamoda.
For the year, Russians have increased costs before the holiday on underwear by 59%, and spent 2.5 times more in perfumes. Costs on jewelry increased by 42%, and the costs of jewelry are 7%.
Underwear, perfumery and decorations are traditionally popular with Russians as a gift for Valentine's Day, but someone buys such goods for themselves to unfold on this holiday. On February 14, the Russians also think about updating bed linen, and create a romantic atmosphere of the house - for example, with the help of aromatic candles.
In the period from 1 to 10 February 2021, the demand for underwear among Russians grew by 59% compared to the same period of 2020. This year, women's underwear by February 14 bought 3 times more active than men. However, over a year, spending on men's underwear for the day of all lovers grew stronger than on the female (+ 96% in the men's category against + 42% in female).
Also this year on the eve of February 14, women's stockings were more active - the demand for them grew 3 times. At the same time, female tights bought almost 2 times more. The demand for men's socks on the eve of the holiday for the year grew by 22%.
Expenses for Parfumes at the pre-holiday period over the year increased by 2.5 times. Most Russians spent on February 14 to perfume byredo - compared with last year, spending increased 4.2 times. In the Top 3, the expenditures in this category also included perfume brands Mancera and Calvin Klein, the aromas of these two brands also turned out to be shopping leaders in pieces.
The Russians began to spend more on jewelry by February 14 - this year expenses increased by 42%. Earrings (+ 24%), bracelets (+ 40%) and necklace (+ 38%) used the greatest popularity in this category. Costs for chokers by February 14 for the year increased by 2 times. On rings without precious stones and metals, the Russians spent 74% more. Costs for jewelry before the holiday increased by 7% in front of the holiday: in this category, the rings spent 11% more.
The demand for bed linen by February 14 for the year increased 2.5 times. For the year of Russian interest to double bedding in preparation for February 14 grew by 4.4 times. On the aromas for the house on the eve of Valentine's Day, the Russians spent 2.3 times more. The most popular goods were fragrances and aromatic candles - spending on them rose 2.5 times and 3.4 times, respectively.
Previously, Lamoda reported that the Russians bought eco-friendly goods by more than 50 million rubles.
In addition, Lamoda found out what sports Russians decided to take up from the New Year.
Retail.ru.