Last year was probably the most important for the Chinese manufacturer of ONEPLUS smartphones. Possessing seven-year experience, the company used 2020 to secure their ambitions. Now the brand officially departed from the niche of the products in which it was presented, and became a practically mass manufacturer. True, while not the highest sales. But the emergence of new devices in different categories should be corrected. Only so it was possible to encounter more serious players and those who have long produced smartphones and other techniques. Everyone has their own requirements for OnePlus, but I would like to share what I think about it, and at the end how usually listen to your opinions.
What changed in oneplus
The transition to a large number of phones and other gadgets in 2020 was impossible without some loss of quality level. The company has released more phones than ever earlier, and this forced it to reduce its own bar.
Only the update of Oxygen OS is several unusual ways to cost. This caused some disputes among users. And the company lost Karl sing, who was not just the founder of the company, but also by the person who was a young, ready to risk half the leadership of the brand. Now he created his company "Nothing" and may be able to please us with its new products. While let's go back to Oneplus, which the year has laid the development plan for years for years, if not a decade ahead.
What you need to change in oneplus
Do not copy and createFrom the very beginning of its history, the OnePlus device did not create any trends. Oneplus One did not have anything that we had not yet seen on other phones. Nevertheless, it was from the time that the phrase "killer flagships" went.
OnePlus is preparing something special in 2021. What to wait?
Gradually, OnePlus began to create something in his own. So OnePlus 5 One of the first in the world was represented with two cameras (but it was not first for sale), and OnePlus 6T was the first device that struck the US fingerprint sensor in the display.
The main features of OnePlus 8 Pro were a wireless charging and an IP rating - neither one nor the other was something revolutionary. Ultrafast Wire Charging OnePlus 8T with a capacity of 65 W is definitely cool, but several phones are already offering something close. Even the most noticeable update of Oxygen OS 11 has not become a revolution, simply borrowing several functions of other devices.
I would like to believe that in 2021 Oneplus, OnePlus will return to the aggressive expansion of the possibilities of its products. The company reached today, trying to be similar to Samsung, Apple or Huawei.
ONEPLUS clockOnePlus confirmed that he will release smart watches in 2021. Let's hope that nothing will change, and they will really be launched at the beginning of the year. If we do not see smart hours before autumn, it may be bad news for oneplus.
ONEPLUS Watch clock: When will come out and how much will cost.
The launch of smart clock is important for this company for several reasons. First, the sales of smartphones fall strongly, and the sales of wearable devices grow strongly and oneplus should be gained in the market until it became too late.
Secondly, OnePlus has the ability to surpass competitors. SAMSUNG wearable devices are good, but their design cannot be called something fantastic. And let Apple lead in the smart watches segment, but for Android it is a "other planet" - they only work with the iPhone. So within the framework of the "sandbox" you have to do something to do something while the time is not yet missed.
Save the unique Oxygen OSAs people who disassembled in smartphones, in many respects some elements of Oxygen OS are borrowed from One UI from Samsung. It's not so bad, but additional authenticity will not hurt any OS.
Over the past few years, the Oxygen OS argument against One UI has grown to the scale of Mac against PC or Xbox vs. PlayStation. In fact, the devotion of Oxygen OS is an important reason for which consumers adhere to oneplus after trying it. Therefore, OnePlus must adhere to their values and do not move to fanatical copying of the best solutions of competitors.
Oxygen OS is not ideal, and OnePlus must be updated to update it and experiment, but not flirting with it. The main thing, and the most difficult, not to break the built, trying to improve something, and not scare up old fans, risking not get new ones.
Development of the OnePlus NORD lineThe launch of OnePlus NORD is the first model of the new NORD line - was a bit crumpled. Many did not understand what happened. It was actively tizerili, then, on the contrary, they were silent after the exit. As a result, she did not produce her furora, although it was pretty good.
Used onePlus NORD N10. I am impressions
Less than 500 dollars buyers received most things that they would like to receive from excellent smartphone 2020: access to 5G, several front and main cameras, a great display, a huge battery and much more. Even if there were no Oxygen OS in the phone, it would still be easy to recommend most buyers. But he has more Oxygen OS, which I personally consider a plus.
NORD itself is good, but his younger versions are not fulfilled not in the spirit of high OnePlus standards and can scare many users. We assume that the launch with the stretch can be called good, but at the same time it is not worth stamping on duty updates. The model range must be developed. The path of "Nord" is difficult, but promising.
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New way of development OnePlusWhen OnePlus first appeared on the stage, her mantra "Never Settle" was incredibly powerful. Along with the aforementioned slogan "Killer of Flags", Never Settle secured the essence of the OnePlus brand two very simple and clear words.
Over the years, Never Settle has ceased to have a positive shade. When OnePlus 2 came out without NFC, it was a big blow to the essence of Never Settle. Reduced OnePlus 3 battery, recess on oneplus 6, removing the headphone connector in Oneplus 6t and even the lack of tele-object in OnePlus 8T this year - all this has already undermined the authority of slogan. At the moment, Never Settle has lost all its former power and magic. For me personally, these two words, on the contrary, have long begun to gain a negative shade.
In 2021, OnePlus to take an important decision: either to abandon Never Settle, as it is no longer relevant to the brand, or again go Wa-Bank. The second let it be complicated, as it will force again to offer all the best for a scentual, and over the years it is difficult to do it.
What is the company co-founder OnePlus received 15 million dollars from Google
Probably OnePlus 7T is the last brand phone that matches the spirit of the Never Settle. If the scheme does not work, maybe it's time to "bury the stewardess"?
And what about the above think you? Yes, OnePlus is not officially sold in Russia, but you can buy them, and many do it. Tell us if you use her smartphones, did you use it before, do you plan and what do you think about the future of the brand? Where should he move?