Xiaomi - Top for your money. This phrase went to the people not just like that. Long time Xiaomi took the fact that it was offered cheap smartphones with flagship characteristics. Obviously, it was very profitable for the consumer, but not very beneficial for the company itself - not only because of low marginity, but due to restrictions in the technologies that it could offer the market. Therefore, the Chinese gradually began to get rid of the image of the manufacturer of the screenshotreb, first allocating the REDMI subbrend into a separate enterprise, and then starting to gradually produce more and more expensive devices with advanced features. But still ahead.
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Xiaomi would like to start producing smartphones with a price of 1500 dollars. This hinted the general director of Lei Jun. According to him, Xiaomi Mi 10 Ultra, which closely approached the mark of $ 1,000, sorted by incredible circulation. This success made it possible to understand Xiaomi that her consumers rose from the segment of 300-400 dollars and are able to spend much more money on smartphones. Another question is how much.
The most expensive smartphone Xiaomi
Obviously, Xiaomi is only collecting feedback to understand how generally the audience is the audience of those who are potentially ready to spend $ 1,500 per smartphone of the Chinese brand. In the end, it is impossible to take the consumer Nakhpom, especially when he pays for such money. Therefore, in addition to a survey about readiness, Jun decided to spend a survey of personal preferences of users. After all, despite the fact that Steve Jobs always believed that consumers do not know what they want, while they do not give it, recently it became in the order of things to listen to them, and even Apple does not happen.
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In fact, Xiaomi has already been a very expensive smartphone with a price under 3000 dollars. I am talking about Xiaomi Mix Alpha, which almost entirely represented one solid display. He looked very innovative and promising, but Xiaomi decided not to let him on sale, despite the loud announcement and the organization of exhibition stands in the corporate retail. Apparently, the Chinese simply studied potential demand and found out that the cost of production tribal themselves will not pay off, and came to understand that there is still no time to produce such devices.
What should be the best smartphone
What does Jun counts this time? Despite the fact that $ 1,500 is only two times less than 3000, it is obvious that those who wanted to buy a smartphone for 1500 will be many times more than those who were ready to lay out for him 3000. Another thing is that it is necessary to take into account preferences. Users to offer them a product that would maximize their needs. Want a big screen completely without frames? There will be a screen. Want a folding design? There will be a foldable one. The main thing is that users from happiness, that Xiaomi asked their opinions, did not begin to invent any nonsense, which will not want to buy themselves.
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But technological advancement is not the most important thing in the smartphone. Without a smaller role than innovative developments, it has how long they will maintain relevance. And it depends not on how long Xiaomi will not produce new devices, but from the timing of software support. After all, if the Chinese will update the source apparatus at least 4-5 years, expanding its functionality every year, consumers will appreciate this gesture and where it is more willing to buy a product, even if it is expensive. Just so they will know what they pay for.