Despite the fact that in many respects precisely thanks to the App Store Spotify gained world popularity, at some point the leadership of the music service found that Apple, on the contrary, prevents its development. Therefore, in 2019, the Swedes took and filed a complaint to the European Commission to Apple, motivating it with an unfair attitude to the Spotify application and an attempt everywhere and promote Apple Music everywhere. In the department, the blushes accepted, but did not hurry to make a matter, preferring to learn the objective side of the case. But, apparently, now evidence is collected, and, according to experts, it can threaten Apple serious problems.
Finally, the iOS appeared a normal music widget. Supports Apple Music and Spotify
To start a small excursion. In 2019, Spotify considered that Apple did not allow their musical service to develop in due expensive, he finances all sorts of obstacles. In addition to the fact that Spotify has always appeared in the search results of the App Store below than Apple Music, Apple put it in a less profitable position by a commission of 30%. After all, because of him, the Swedish service could not establish a lower price for its services, unlike Apple, which did not deprive the Apple Music part of the profits, and therefore was in a winning position.
Apple against Spotify
An expert in the field of European anti-monopoly law Florian Muller believes that if the European Commission recognizes Spotify affected in the case against Apple, it is almost certainly put an end to the APP Store monopoly in Europe.
Despite the fact that the Office has not yet taken the final decision, and for this he will need some time, it is obvious that the proceedings will have far-reaching consequences not only for the Apple itself, but also for the industry as a whole. It will become a kind of precedent, which will serve as a reference for all further affairs of this kind.
Apple: We were not allowed to choose Spotify by default instead of regular music
Whatever it was, now success is clearly not on the side of Apple. According to Muller, the company from Cupertino will be quite difficult to prove their right. Despite the fact that her lawyers propose to consider businesses for the sale of smartphones and applications in the separation from each other (the share of iPhone in the EU market is only 30%, and in Cupertino, they want to use this fact as an argument), the European Commission experts believe that in this case it is important Not applications as such. Much more important is that, in the IOS application market, Apple really has a monopoly power.
Alternative to App Store.
Today, the developers have no opportunity to bring their application to the market without receiving Apple approval and without placing it in the App Store, where the Commission will be charged. This obviously indicates the dominant position of Apple on the IOS software market, found in the European Commission and opened an antimonopoly business against the company.
The rest of the evidence that was collected in the department all this time will clearly be put on self-shot, since the decision, in my opinion, is already accepted, and it is most likely to dispute him, it will most likely be useless.
Why Spotify in Russia turned out to be more popular to Apple Music
Opponents of this approach believe that Apple simply became a victim of a new morality, which reached the technological sphere. However, in fact, the fact that for ordinary people is a new morality, for an adequately thinking audience was the norm before.
After all, the fact that the IOS application market does not have another application store, except the App Store, strongly limits competition in this area. Namely, she is the engine of progress, forcing the market players to think how to make the consumer to their side and offer him the best product. Now Apple simply compares himself from Google and Google Play and does not think anything else.