"VKontakte", Boom and Ivi: Annie Applicated, in which applications the Russians spent the most money in 2020

Anonim

Lead social networks, audio and video service and dating applications.

The Russians spent $ 1.33 billion in mobile applications in 2020, follows from the analytical company App Annie (there is Vc.ru). Users spent only 94 billion hours in them - 3.5 hours a day on average. It is 40% more than 2019 results.

Most active users in Russia in 2020 were Whatsapp. The social networks and messengers occupy more than half of the list: at the second place Instagram, on the fourth - "VKontakte", and on the fifth - Viber. The third place in the list is the application "Sberbank online".

Tiktok became the most popular application by the number of downloads, followed by Whatsapp and Telegram messengers. Five also "Sberbank online" and Instagram. In the tenth place in the Zoom list, which Russians were downloaded due to the transition to the distance as a result of the coronavirus pandemic.

Most of the money, users spent in Mail.Ru Group services - VKontakte and in the BOOM Stregnated Service, built into social network, as well as in Odnoklassniki (fifth place). The list is three video services (online cinema IVI, YouTube and OKKO) and two dating applications (Tinder, Mamba).

The amount of time that the Russians spent in financial applications increased by 85%: in the first place "Sberbank online", "Tinkoff Investments" and Tinkoff, VTB online and the Alpha Bank application follows, follows from the App Annie .

The Russians conducted 6.93 billion hours in the quarter-quarter services in the fourth quarter of 2020 compared with 6.2 billion in 2019. Most of the time the Russians spent on the video in April-June 2020. YouTube leads in the list, there is a middle user spends 30.4 hours a month. MX Player, Twitch, YouTube Kids and Kinopoisk are also popular. The last Appannie calls the most "breakthrough" among the services in 2020.

Among the online stores in terms of the number of time is leading "Avito", followed by Wildberries, Aliexpress, Ozon and Yula.

The category "Food and Drinks" in Russia grew by 105% in the fourth quarter of 2020: the most sessions were in the Pyaterochka retailer application, the second and third places are serving the delivery services of Delivery Club and Yandex.heda, respectively. In the top five, the app "Draftstella" and "Fooddied".

The mobile game market has grown around the world and according to App Annie, in 2021, users will spend at least $ 120 billion on them. Russians were played longer in Roblox, Brawl Stars and Among US, and the most money was spent in Brawl Starts, Hero Wars and State of Survival.

# News #appannie # study

A source

Read more